Grado Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Friuli – Venezia Giulia, Italy
Is Airbnb profitable in Grado in 2025? Explore comprehensive Airbnb analytics for Grado, Friuli – Venezia Giulia, Italy to uncover income potential. This 2025 STR market report for Grado, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 239 active listings.
Whether you're considering an Airbnb investment in Grado, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grado Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grado Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grado (2025)
Understanding the monthly revenue variations for Airbnb listings in Grado is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grado is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grado across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,578 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $845, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grado
Grado Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grado STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grado:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grado
Average Daily Rate (ADR) Airbnb Trends in Grado (2025)
Effective short term rental pricing strategy in Grado involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grado typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Grado
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Airbnb Seasonality Analysis & Trends in Grado (2025)
Peak Season (August, July, June)
- Revenue averages $2,908 per month
- Occupancy rates average 54.6%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,641 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $147
Low Season (January, March, December)
- Revenue drops to average $975 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $140
Seasonality Insights for Grado
- The Airbnb seasonality in Grado shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grado's highest earning potential, with monthly revenues capable of climbing to $3,247, occupancy reaching a high of 61.9%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $887, occupancy could drop to 21.9%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grado.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grado seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grado (2025)
Exploring the top neighborhoods for short-term rentals in Grado? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Grado offers charm and convenience, with proximity to beaches, shops, and restaurants. Ideal for guests looking to explore the rich history and culture of Grado. | Basilica di Sant'Eufemia, Grado's beaches, Piazza dei Martiri, Historical archaeological sites, Sea Museum of Grado |
| Isola del Sole | A serene island area with beautiful beaches and calm waters, perfect for families and couples seeking relaxation and nature. Offers a laid-back atmosphere. | Spiaggia Costa Azzurra, Spiaggia di Grado, Walking trails, Water sports activities, Local seafood restaurants |
| Città Giardino | A vibrant district with green spaces, residential areas, and a family-friendly environment. Attractive for longer stays and families with children. | Parco delle Rose, Villa Fantozzi, Local parks, Children's playgrounds, Family-friendly restaurants |
| Lungomare | A scenic promenade ideal for evening strolls and dining with stunning sea views. Popular among tourists and locals alike. | Lungomare Nazario Sauro, Beachfront cafes, Cycling paths, Seaside markets, Summer events and festivals |
| Grado Spa and Wellness | Known for its thermal baths and wellness centers, attracting health-focused tourists. Great option for those seeking relaxation and spa treatments. | Thermal Baths of Grado, Spa Hotels, Wellness programs, Yoga retreats, Meditation spaces |
| Porto Mandracchio | A picturesque harbor area with waterfront activities, perfect for tourists interested in sailing, boating, and seafood markets. | Harbor activities, Seafood restaurants, Boat tours, Fishing opportunities, Waterfront walks |
| Villaggio del Sole | A well-planned resort area catering to vacationing families and groups, offering various entertainment options and amenities. | Swimming pools, Beach access, Restaurant and bar options, Entertainment facilities, Family activities |
| Strada della Laguna | A charming stretch connecting the lagoon areas, ideal for those seeking outdoor and nature experiences along with photography opportunities. | Lagoon views, Cycling trails, Wildlife watching, Boat rentals, Scenic picnic spots |
Understanding Airbnb License Requirements & STR Laws in Grado (2025)
Yes, Grado, Friuli – Venezia Giulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grado to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 44% licensed listings)
Top Performing Airbnb Properties in Grado (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gradobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury House on the old port of Grado
Entire Place • 4 bedrooms
Dream house in the middle of the old town
Entire Place • 3 bedrooms
Casa Azzurra - Box Car and 5 Free Bikes
Entire Place • 2 bedrooms
Apartment by the sea
Entire Place • 2 bedrooms
duplex appartement sea view direct access beach
Entire Place • 3 bedrooms
Casa.Turchese
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grado (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grado based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marina | 47 | $538,810 | 27 | 0.53/5.0 |
| Lena - Interhome Group | 9 | $131,816 | 99 | 4.37/5.0 |
| PaoloMario & Simonetta | 11 | $121,197 | 119 | 3.95/5.0 |
| Simonetta&Paolo | 8 | $111,725 | 63 | 4.08/5.0 |
| Freddy | 9 | $99,333 | 762 | 4.92/5.0 |
| Carlotta | 3 | $71,610 | 185 | 4.86/5.0 |
| Katrin | 1 | $57,153 | 14 | 5.00/5.0 |
| Birgit | 1 | $48,968 | 5 | 5.00/5.0 |
| Holiday Grado | 3 | $48,950 | 472 | 4.55/5.0 |
| Mojca | 1 | $47,178 | 29 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grado.
Dive Deeper: Advanced Grado STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grado. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrado Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grado
- The Grado Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 239 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grado, Apartment/Condo properties are the most common (81.6%), reflecting the local real estate landscape.
- Houses represent a significant 16.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Grado Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grado
- The dominant room capacity in Grado is 1 bedroom listings, making up 51.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.8% of the active Airbnb listings in Grado, indicating a high concentration in these sizes.
- With over half the market (51.5%) consisting of studios or 1-bedroom units, Grado is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Grado.
Grado Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grado
- The most common guest capacity trend in Grado vacation rentals is listings accommodating 4 guests (45.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Grado STR market, accounting for 63.2% of listings.
- 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grado.
- On average, properties in Grado are equipped to host 4.3 guests.
Grado Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grado
- The most common availability pattern in Grado falls within the 271-366 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grado (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grado Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
9.5% of total
2 Nights
37 listings
16% of total
3 Nights
50 listings
21.6% of total
4-6 Nights
27 listings
11.7% of total
7-29 Nights
67 listings
29% of total
30+ Nights
28 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Grado is 7-29 Nights, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Grado, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 29% of Grado hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grado.
Grado Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
8.7% of total
Super Strict 60 Days
3 listings
1.7% of total
Flexible
44 listings
25.4% of total
Moderate
78 listings
45.1% of total
Strict
33 listings
19.1% of total
Cancellation Policy Insights for Grado
- The prevailing Airbnb cancellation policy trend in Grado is Moderate, used by 45.1% of listings.
- The market strongly favors guest-friendly terms, with 70.5% of listings offering Flexible or Moderate policies. This suggests guests in Grado may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.1% market standard in Grado.
- Regularly review your cancellation policy against competitors and market demand shifts in Grado.
Grado STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grado
- The overall average booking lead time for vacation rentals in Grado is 70 days.
- Guests book furthest in advance for stays during July (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Grado.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Grado averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grado (2025)
Amenity Prevalence
Amenity Insights for Grado
- Essential amenities in Grado that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grado: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grado to stay competitive.
Grado Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grado
- The typical guest profile for Airbnb in Grado consists of predominantly international visitors (87%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.8% of guests.
- Key international markets include Austria (35.5%) and Germany (22.5%).
- Top languages spoken are English (37.9%) followed by German (25.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grado Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Selina | 14 | $4,330 | $440.33 | 47% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Venice | 6,405 | $3,454 | $238.80 | 53% |
| Podhom | 10 | $2,849 | $196.30 | 50% |
| Colle Santa Lucia | 16 | $2,841 | $187.59 | 47% |
| Rojnići | 13 | $2,827 | $244.42 | 48% |
| Welsberg-Taisten - Monguelfo-Tesido | 27 | $2,749 | $252.32 | 48% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,745 | $266.48 | 39% |
| Sveti Petar u Šumi | 42 | $2,737 | $316.96 | 45% |
| Brajkovići | 17 | $2,712 | $408.86 | 43% |