Salsomaggiore Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Emilia-Romagna, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Salsomaggiore Terme in 2025? Explore comprehensive Airbnb analytics for Salsomaggiore Terme, Emilia-Romagna, Italy to uncover income potential. This 2025 STR market report for Salsomaggiore Terme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.

Whether you're considering an Airbnb investment in Salsomaggiore Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salsomaggiore Terme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Salsomaggiore Terme Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$174
The average rental revenue earned for an occupied room per day in Salsomaggiore Terme.
Occupancy Rate(?)
34.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,569
Typical annual income for an Airbnb listing in Salsomaggiore Terme. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-18.7%
Significant decrease (-18.7%) vs. last year.
Peak Revenue Month(?)
September
The month with the highest average earnings, indicating peak season in Salsomaggiore Terme.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Salsomaggiore Terme.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
51
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Salsomaggiore Terme (2025)

Understanding the monthly revenue variations for Airbnb listings in Salsomaggiore Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salsomaggiore Terme is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salsomaggiore Terme across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,491+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,070 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $875 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $430, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Salsomaggiore Terme

Salsomaggiore Terme Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Salsomaggiore Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salsomaggiore Terme:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Salsomaggiore Terme

Average Daily Rate (ADR) Airbnb Trends in Salsomaggiore Terme (2025)

Effective short term rental pricing strategy in Salsomaggiore Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salsomaggiore Terme typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
  • Typical properties (Median) charge around $91 per night.
  • Entry-level properties (Bottom 25%) earn around $63 per night.

Average Daily Rate (ADR) Trend by Month in Salsomaggiore Terme

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Airbnb Seasonality Analysis & Trends in Salsomaggiore Terme (2025)

Peak Season (September, August, July)
  • Revenue averages $3,523 per month
  • Occupancy rates average 45.0%
  • Daily rates average $151
Shoulder Season
  • Revenue averages $2,543 per month
  • Occupancy maintains around 34.2%
  • Daily rates hold near $159
Low Season (January, February, March)
  • Revenue drops to average $1,362 per month
  • Occupancy decreases to average 19.7%
  • Daily rates adjust to average $168

Seasonality Insights for Salsomaggiore Terme

  • The Airbnb seasonality in Salsomaggiore Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Salsomaggiore Terme's highest earning potential, with monthly revenues capable of climbing to $3,792, occupancy reaching a high of 47.2%, and ADRs peaking at $179.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,123, occupancy could drop to 14.5%, and ADRs may adjust down to $148.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salsomaggiore Terme.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Salsomaggiore Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Salsomaggiore Terme (2025)

Exploring the top neighborhoods for short-term rentals in Salsomaggiore Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historical center of Salsomaggiore Terme, known for its beautiful architecture and cultural heritage. It's a prime location for tourists visiting the town's thermal baths and parks.
Terme Berzieri, Viale Romagnosi, Palazzina Liberty, Piazza Giuseppe Mazzini, Il Palazzo dei Congressi
Parco Mazzini
A serene area surrounding the beautiful Mazzini Park, making it ideal for families and relaxation seekers. The park is a great spot for picnics and leisurely strolls.
Parco Mazzini, Giardino delle Terme, Playground, Walking trails, Relaxation areas
Terme Di Salsomaggiore
This area is primarily focused on the famous thermal baths, attracting visitors looking for wellness and relaxation. A must-stay for spa enthusiasts.
Terme di Salsomaggiore, Thermal baths, Spa services, Wellness retreats, Massage centers
Castle of Scipione
Located a short drive away, this area offers beautiful views and historical sites. It's a unique spot for visitors interested in medieval history and scenic hikes.
Castle of Scipione, Hiking trails, Local vineyards, Panoramic views, Historical exhibits
Fidenza
Just a few kilometers away from Salsomaggiore, Fidenza offers additional shopping and attractions, making it a convenient base for visitors exploring the region.
Fidenza Village Outlet, Fidenza's Cathedral, Shopping centers, Local restaurants, Cultural events
Colline Salso-Monticola
This hilly area offers breathtaking landscapes and is ideal for those who enjoy nature and outdoor activities, attracting eco-tourists and hikers.
Hill walking trails, Scenic viewpoints, Vineyards, Local fauna, Agriturismo experiences
Hotel Terme
A hub for hotel accommodations and wellness services, this area attracts tourists looking for relaxation and pampering, often hosting wellness retreats.
Wellness hotels, Spa facilities, Health centers, Culinary experiences, Yoga retreats
Local vineyards
The surrounding vineyards are popular for wine lovers and those looking to explore the local wine culture. Attracts visitors looking for tastings and tours.
Wine tasting tours, Vineyard visits, Local wineries, Culinary festivals, Scenic drives

Understanding Airbnb License Requirements & STR Laws in Salsomaggiore Terme (2025)

Yes, Salsomaggiore Terme, Emilia-Romagna, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salsomaggiore Terme to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 67% licensed listings)

Top Performing Airbnb Properties in Salsomaggiore Terme (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Salsomaggiore Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Ca de Poi

Villa Ca de Poi

Entire Place • 8 bedrooms

$188,246
Revenue
48.1%
Occupancy
$810.19
Daily Rate
Holiday country house

Holiday country house

Entire Place • 7 bedrooms

$157,436
Revenue
49.7%
Occupancy
$965.76
Daily Rate
Villa Ca de Angeli

Villa Ca de Angeli

Entire Place • 7 bedrooms

$105,726
Revenue
40.2%
Occupancy
$672.93
Daily Rate
Villa Manganina

Villa Manganina

Entire Place • 5 bedrooms

$85,313
Revenue
39.2%
Occupancy
$634.88
Daily Rate
Finetta

Finetta

Entire Place • 8 bedrooms

$78,302
Revenue
35.1%
Occupancy
$1011.50
Daily Rate
LA DAVANA PARMA

LA DAVANA PARMA

Entire Place • 4 bedrooms

$46,728
Revenue
45.9%
Occupancy
$336.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Salsomaggiore Terme (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Salsomaggiore Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Giacomo4$457,587683.65/5.0
Daniela1$157,436594.98/5.0
Luca1$46,728244.79/5.0
Gian Paolo8$39,8882244.60/5.0
Marzio4$33,6331564.26/5.0
Francesca1$27,405174.94/5.0
Cristina Julia4$26,462654.59/5.0
Novasol2$26,046194.49/5.0
Alessandra - Interhome1$20,37594.56/5.0
Elisabetta1$19,413364.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salsomaggiore Terme.

Dive Deeper: Advanced Salsomaggiore Terme STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salsomaggiore Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Salsomaggiore Terme Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Salsomaggiore Terme

  • The Salsomaggiore Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.7% of the 51 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 37.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Salsomaggiore Terme, Apartment/Condo properties are the most common (47.1%), reflecting the local real estate landscape.
  • Houses represent a significant 17.6% portion, catering likely to families or larger groups.
  • The presence of 35.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Salsomaggiore Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Salsomaggiore Terme

  • The dominant room capacity in Salsomaggiore Terme is 1 bedroom listings, making up 49% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 76.5% of the active Airbnb listings in Salsomaggiore Terme, indicating a high concentration in these sizes.

Salsomaggiore Terme Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Salsomaggiore Terme

  • The most common guest capacity trend in Salsomaggiore Terme vacation rentals is listings accommodating 2 guests (21.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Salsomaggiore Terme STR market, accounting for 39.2% of listings.
  • 25.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salsomaggiore Terme.
  • On average, properties in Salsomaggiore Terme are equipped to host 3.9 guests.

Salsomaggiore Terme Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Salsomaggiore Terme

  • The most common availability pattern in Salsomaggiore Terme falls within the 271-366 days range, representing 60.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Salsomaggiore Terme (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Salsomaggiore Terme Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (59.6%)

1 Night

28 listings

59.6% of total

2 Nights (10.6%)

2 Nights

5 listings

10.6% of total

3 Nights (6.4%)

3 Nights

3 listings

6.4% of total

4-6 Nights (6.4%)

4-6 Nights

3 listings

6.4% of total

7-29 Nights (8.5%)

7-29 Nights

4 listings

8.5% of total

30+ Nights (8.5%)

30+ Nights

4 listings

8.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Salsomaggiore Terme is 1 Night, adopted by 59.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.2%) of the Salsomaggiore Terme Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 59.6% of Salsomaggiore Terme hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salsomaggiore Terme.

Salsomaggiore Terme Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

2.3% of total

Super Strict 60 Days (11.4%)

Super Strict 60 Days

5 listings

11.4% of total

Flexible (52.3%)

Flexible

23 listings

52.3% of total

Moderate (11.4%)

Moderate

5 listings

11.4% of total

Strict (22.7%)

Strict

10 listings

22.7% of total

Cancellation Policy Insights for Salsomaggiore Terme

  • The prevailing Airbnb cancellation policy trend in Salsomaggiore Terme is Flexible, used by 52.3% of listings.
  • There's a relatively balanced mix between guest-friendly (63.7%) and stricter (22.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.3% market standard in Salsomaggiore Terme.
  • Given the high prevalence of Flexible policies (52.3%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Salsomaggiore Terme.

Salsomaggiore Terme STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Salsomaggiore Terme

  • The overall average booking lead time for vacation rentals in Salsomaggiore Terme is 69 days.
  • Guests book furthest in advance for stays during July (average 121 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Salsomaggiore Terme.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these Salsomaggiore Terme averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Salsomaggiore Terme (2025)

Amenity Prevalence

Amenity Insights for Salsomaggiore Terme

  • Essential amenities in Salsomaggiore Terme that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Hangers, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Salsomaggiore Terme: Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like TV or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Salsomaggiore Terme to stay competitive.

Salsomaggiore Terme Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Salsomaggiore Terme

  • The typical guest profile for Airbnb in Salsomaggiore Terme consists of predominantly international visitors (73%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 26.9% of guests.
  • Key international markets include Italy (26.9%) and France (19.8%).
  • Top languages spoken are English (35.8%) followed by Italian (16%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Salsomaggiore Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Brenzone sul Garda19$4,128$335.2552%
Portofino68$4,086$454.3544%
Sala Comacina64$3,794$400.2750%
Cossano Belbo13$3,632$284.2142%
Bellagio373$3,630$328.2655%
Crespina16$3,526$493.6448%
Oliveto Lario99$3,509$327.4255%
Carate Urio71$3,379$331.9044%
Brienno39$3,327$337.9245%

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