Imola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Emilia-Romagna, Italy
Is Airbnb profitable in Imola in 2025? Explore comprehensive Airbnb analytics for Imola, Emilia-Romagna, Italy to uncover income potential. This 2025 STR market report for Imola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 147 active listings.
Whether you're considering an Airbnb investment in Imola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imola Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imola (2025)
Understanding the monthly revenue variations for Airbnb listings in Imola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imola is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,666+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,152 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,203 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $575, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imola
Imola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imola:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imola
Average Daily Rate (ADR) Airbnb Trends in Imola (2025)
Effective short term rental pricing strategy in Imola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imola typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $440+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Imola
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Airbnb Seasonality Analysis & Trends in Imola (2025)
Peak Season (May, June, April)
- Revenue averages $2,822 per month
- Occupancy rates average 40.0%
- Daily rates average $183
Shoulder Season
- Revenue averages $1,417 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $184
Low Season (January, February, March)
- Revenue drops to average $1,071 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $192
Seasonality Insights for Imola
- The Airbnb seasonality in Imola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imola's highest earning potential, with monthly revenues capable of climbing to $3,175, occupancy reaching a high of 43.9%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,035, occupancy could drop to 26.2%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imola (2025)
Exploring the top neighborhoods for short-term rentals in Imola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Imola with charming streets and historical landmarks. Attracts tourists interested in culture, history, and local cuisine. | Piazza Matteotti, Rocca Sforzesca, Imola Racing Museum, Cathedral of San Cassiano, Palazzo Tozzoni, Local restaurants and cafes |
| Autodromo Enzo e Dino Ferrari | Famous racing circuit hosting major events, appealing to motorsports fans and event attendees. Ideal for short-term rentals during race weekends and events. | Autodromo Enzo e Dino Ferrari, IMOLA Circuit events, Racing museums, Nearby accommodation for motorsport fans, Local eateries during events |
| Parco Ca' Mazzoni | A beautiful park area perfect for outdoor activities and family outings. Increasingly popular for travelers seeking a peaceful stay in nature while being close to the city. | Walking and cycling trails, Picnic areas, Kids playground, Events and activities in the park |
| Piazza Matteotti | A bustling square surrounded by shops, cafes, and bars. Great for tourists who want to experience local life and enjoy nightlife. | Local shops and boutiques, Cafes and restaurants, Cultural events, People watching |
| Chiesa di San Biagio | A beautiful church with historical significance, attracting those interested in architecture and religion. | San Biagio Church, Art and architecture tours, Cultural heritage sites in the area |
| Rocca Sforzesca | A major historical fortress of Imola, a great draw for history enthusiasts and tourists interested in local heritage. | Rocca Sforzesca tours, Panoramic views of Imola, Historical exhibitions, Nearby historical landmarks |
| Viale Matteotti | A major thoroughfare in the city with shops and restaurants, perfect for travelers who want to experience urban life in Imola. | Shopping district, Dining options, Local markets, Events and nightlife |
| Campi di Vinadio | Situated in the outskirts, offering a more rural experience. Attracts those looking for countryside stays just a short drive from the city. | Nature trails, Wine tasting tours, Agritourism experiences, Local farms |
Understanding Airbnb License Requirements & STR Laws in Imola (2025)
Yes, Imola, Emilia-Romagna, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imola to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 35% licensed listings)
Top Performing Airbnb Properties in Imola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment in the historic center "L&L house"
Entire Place • N/A
Country House in Exclusive use with Private Pool
Entire Place • 1 bedroom
Little gem close to the circuit
Entire Place • 1 bedroom
Countryside villa surrounded by greenery
Entire Place • 2 bedrooms
Appartamento ampio per F1
Entire Place • 1 bedroom
Lovely Studio Flat in Imola Centre
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #489876585 | 9 | $71,994 | 5 | 0.56/5.0 |
| Valentina | 1 | $69,226 | 38 | 4.87/5.0 |
| Elisa | 1 | $51,645 | 47 | 5.00/5.0 |
| Host #150555282 | 1 | $49,906 | 0 | 0.00/5.0 |
| Giuliana | 6 | $42,248 | 140 | 4.17/5.0 |
| Edoardo | 1 | $38,194 | 59 | 5.00/5.0 |
| Host #74628182 | 1 | $37,526 | 2 | 0.00/5.0 |
| Nicola | 2 | $35,296 | 39 | 2.44/5.0 |
| Host #138109584 | 1 | $34,118 | 2 | 0.00/5.0 |
| Francesco | 1 | $34,090 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imola.
Dive Deeper: Advanced Imola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imola
- The Imola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.6% of the 147 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Imola, Apartment/Condo properties are the most common (75.5%), reflecting the local real estate landscape.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.7%) offer potential for unique stay experiences.
Imola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imola
- The dominant room capacity in Imola is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.9% of the active Airbnb listings in Imola, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Imola is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Imola.
Imola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imola
- The most common guest capacity trend in Imola vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Imola STR market, accounting for 60.5% of listings.
- On average, properties in Imola are equipped to host 2.7 guests.
Imola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imola
- The most common availability pattern in Imola falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imola (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
41.7% of total
2 Nights
29 listings
22.8% of total
3 Nights
5 listings
3.9% of total
4-6 Nights
3 listings
2.4% of total
7-29 Nights
20 listings
15.7% of total
30+ Nights
17 listings
13.4% of total
Key Insights
- The most prevalent minimum stay requirement in Imola is 1 Night, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Imola Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.4%) caters to monthly stays (30+ nights) in Imola, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.7% of Imola hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imola.
Imola Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
41% of total
Moderate
37 listings
47.4% of total
Strict
9 listings
11.5% of total
Cancellation Policy Insights for Imola
- The prevailing Airbnb cancellation policy trend in Imola is Moderate, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 88.4% of listings offering Flexible or Moderate policies. This suggests guests in Imola may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Imola.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imola.
Imola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imola
- The overall average booking lead time for vacation rentals in Imola is 51 days.
- Guests book furthest in advance for stays during May (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (88 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Imola.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Imola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imola (2025)
Amenity Prevalence
Amenity Insights for Imola
- Essential amenities in Imola that guests expect include: Heating, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imola: Heating, Hot water, Essentials.
- Prioritize adding missing essentials: Heating, Hot water, Essentials.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imola to stay competitive.
Imola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imola
- The typical guest profile for Airbnb in Imola consists of a mix of domestic (47%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 46.6% of guests.
- Key international markets include Italy (46.6%) and United States (7.6%).
- Top languages spoken are English (35%) followed by Italian (23.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Venice | 6,405 | $3,454 | $238.80 | 53% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Cazzago San Martino | 14 | $3,018 | $474.20 | 28% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |