Scalea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cosenza, Italy
Is Airbnb profitable in Scalea in 2025? Explore comprehensive Airbnb analytics for Scalea, Cosenza, Italy to uncover income potential. This 2025 STR market report for Scalea, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 204 active listings.
Whether you're considering an Airbnb investment in Scalea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scalea Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scalea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scalea (2025)
Understanding the monthly revenue variations for Airbnb listings in Scalea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scalea is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scalea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,999+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,225 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $602 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $280, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scalea
Scalea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scalea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scalea:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scalea
Average Daily Rate (ADR) Airbnb Trends in Scalea (2025)
Effective short term rental pricing strategy in Scalea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scalea typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Scalea
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Airbnb Seasonality Analysis & Trends in Scalea (2025)
Peak Season (August, July, April)
- Revenue averages $1,411 per month
- Occupancy rates average 40.0%
- Daily rates average $101
Shoulder Season
- Revenue averages $824 per month
- Occupancy maintains around 26.1%
- Daily rates hold near $91
Low Season (January, November, December)
- Revenue drops to average $518 per month
- Occupancy decreases to average 21.4%
- Daily rates adjust to average $81
Seasonality Insights for Scalea
- The Airbnb seasonality in Scalea shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scalea's highest earning potential, with monthly revenues capable of climbing to $1,717, occupancy reaching a high of 49.8%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $486, occupancy could drop to 18.7%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scalea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scalea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scalea (2025)
Exploring the top neighborhoods for short-term rentals in Scalea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Scalea, known for its medieval architecture and charming narrow streets. It's a cultural hub that attracts visitors interested in history and local traditions. | Castello Normanno, Piazza della Repubblica, Chiesa di Santa Maria della Visitazione, Arco Magno, Museo del Peperoncino |
| Scalea Beach | A beautiful stretch of sandy beach that offers stunning views and relaxing opportunities. This area is popular during the summer months and draws tourists looking for sun and sea. | Spiaggia di Scalea, Lido Moby Dick, Lido da Franco, Calypso Beach, Torre Talao |
| San Nicola Arcella | A picturesque village located just a short distance from Scalea, known for its breathtaking cliffs and beaches. Ideal for travelers seeking a quieter, more natural environment. | Grotta Azzurra, Spiaggia di Arcomagno, Centro Storico di San Nicola Arcella, Belvedere di San Nicola, Torre di Avvistamento |
| Marina di Scalea | The marina area offers a mix of modern amenities and scenic views. This area is attractive to visitors looking for boat rentals and fresh seafood. | Porto di Scalea, Ristoranti di pesce, Passeggiata della Marina, Chiesa di San Giuseppe, Mercato del pesce |
| Praia a Mare | A neighboring town famous for its beautiful beaches and the island of Dino. Popular among beachgoers and families looking for recreational activities. | Isola di Dino, Spiaggia di Praia a Mare, Sentiero del Trenino, Lido di Praia, Centro Commerciale La Grotta |
| Villaggio dell'Obelisco | A holiday village offering family-friendly accommodations and amenities. Attracts families and groups looking for an all-in-one holiday destination. | Obelisco di Scalea, Piscine del Villaggio, Aree gioco per bambini, Eventi e attività per famiglie, Ristoranti e bar del villaggio |
| Spezzano della Sila | A countryside area inland from Scalea known for its natural beauty and scenic landscapes. It attracts nature lovers and those looking to escape the coast. | Parco Nazionale della Sila, Lago di Arvo, Sentieri per trekking, Punti panoramici, Villaggi tradizionali |
| Diamante | A vibrant town known for its murals and annual chili festival, attracting tourists who enjoy cultural events and local cuisine. | Murales di Diamante, Festival del Peperoncino, Spiaggia di Diamante, Centro Storico, Castello di Diamante |
Understanding Airbnb License Requirements & STR Laws in Scalea (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Scalea. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scalea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Scalea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scaleabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury apartment with patio and access to the sea
Entire Place • 1 bedroom
MAtti 1965
Entire Place • 2 bedrooms
A cozy apartment in 150 meters from the sea
Entire Place • 2 bedrooms
Scalea Apartment ParcoMeridiana
Entire Place • 2 bedrooms
Casa Ocean view | Sunset | Terrace | Climate
Entire Place • 3 bedrooms
Sky and Sea
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scalea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scalea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Viktor | 1 | $53,882 | 14 | 4.93/5.0 |
| Anton | 6 | $48,181 | 59 | 3.03/5.0 |
| Elena | 2 | $30,410 | 28 | 4.86/5.0 |
| Lorenzo | 3 | $28,829 | 159 | 4.91/5.0 |
| Ettore | 1 | $25,518 | 11 | 5.00/5.0 |
| Katerina | 3 | $18,621 | 33 | 4.25/5.0 |
| Krzysztof | 1 | $18,422 | 4 | 4.75/5.0 |
| Martina | 2 | $17,072 | 12 | 4.50/5.0 |
| Stefano | 3 | $16,497 | 3 | 1.67/5.0 |
| Maurizio E Maria | 1 | $16,208 | 6 | 4.17/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scalea.
Dive Deeper: Advanced Scalea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scalea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScalea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scalea
- The Scalea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 204 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scalea, Apartment/Condo properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.4%) offer potential for unique stay experiences.
Scalea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scalea
- The dominant room capacity in Scalea is 2 bedrooms listings, making up 53.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 89.7% of the active Airbnb listings in Scalea, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Scalea.
Scalea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scalea
- The most common guest capacity trend in Scalea vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Scalea STR market, accounting for 56.4% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scalea.
- On average, properties in Scalea are equipped to host 4.3 guests.
Scalea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scalea
- The most common availability pattern in Scalea falls within the 271-366 days range, representing 83.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Scalea (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Scalea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
14% of total
2 Nights
21 listings
11.8% of total
3 Nights
24 listings
13.5% of total
4-6 Nights
25 listings
14% of total
7-29 Nights
73 listings
41% of total
30+ Nights
10 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Scalea is 7-29 Nights, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 41% of Scalea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scalea.
Scalea Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
24.6% of total
Moderate
55 listings
43.7% of total
Strict
40 listings
31.7% of total
Cancellation Policy Insights for Scalea
- The prevailing Airbnb cancellation policy trend in Scalea is Moderate, used by 43.7% of listings.
- There's a relatively balanced mix between guest-friendly (68.3%) and stricter (31.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.7% market standard in Scalea.
- With 31.7% using Strict terms, this is a viable option in Scalea, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Scalea.
Scalea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scalea
- The overall average booking lead time for vacation rentals in Scalea is 41 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Scalea.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Scalea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scalea (2025)
Amenity Prevalence
Amenity Insights for Scalea
- Essential amenities in Scalea that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scalea: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scalea to stay competitive.
Scalea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scalea
- The typical guest profile for Airbnb in Scalea consists of a mix of domestic (41%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 41.4% of guests.
- Key international markets include Italy (41.4%) and United States (12.6%).
- Top languages spoken are English (35.7%) followed by Italian (23.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scalea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |