Vico Equense Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Vico Equense in 2025? Explore comprehensive Airbnb analytics for Vico Equense, Campania, Italy to uncover income potential. This 2025 STR market report for Vico Equense, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 363 active listings.
Whether you're considering an Airbnb investment in Vico Equense, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vico Equense Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vico Equense Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vico Equense (2025)
Understanding the monthly revenue variations for Airbnb listings in Vico Equense is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vico Equense is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vico Equense across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,702+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,376 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,841 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $927, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vico Equense
Vico Equense Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vico Equense STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vico Equense:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vico Equense
Average Daily Rate (ADR) Airbnb Trends in Vico Equense (2025)
Effective short term rental pricing strategy in Vico Equense involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vico Equense typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $370+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Vico Equense
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Airbnb Seasonality Analysis & Trends in Vico Equense (2025)
Peak Season (August, July, June)
- Revenue averages $4,258 per month
- Occupancy rates average 56.0%
- Daily rates average $242
Shoulder Season
- Revenue averages $2,820 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $214
Low Season (January, February, December)
- Revenue drops to average $1,167 per month
- Occupancy decreases to average 22.4%
- Daily rates adjust to average $193
Seasonality Insights for Vico Equense
- The Airbnb seasonality in Vico Equense shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vico Equense's highest earning potential, with monthly revenues capable of climbing to $4,564, occupancy reaching a high of 59.9%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,079, occupancy could drop to 20.2%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vico Equense.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vico Equense seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vico Equense (2025)
Exploring the top neighborhoods for short-term rentals in Vico Equense? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina di Vico | A beautiful beach area in Vico Equense known for its stunning coastline and crystal-clear waters. Perfect for families and beach lovers looking for relaxation and water sports. | Marina di Vico Beach, Scoglio della Margherita, Vico Equense lido, Beach clubs and restaurants, Water sports activities |
| Piazza Rendola | The central square of Vico Equense that offers a charming local atmosphere with shops, cafes, and restaurants. Great for visitors looking to experience the local culture and cuisine. | Piazza Rendola, Local eateries, Shopping boutiques, Cultural events, Historic architecture |
| Sant'Antonio | A picturesque area known for its panoramic views of the Gulf of Naples and Mount Vesuvius. Ideal for guests who appreciate scenic beauty and romantic getaways. | Viewpoint of Sant'Antonio, Hiking trails, Local vineyards, Traditional restaurants, Photo opportunities |
| Seiano | A quaint coastal village close to Vico Equense, popular among tourists for its tranquil atmosphere and proximity to beautiful beaches and hiking paths. | Seiano Beach, Hiking in the hills, Charming village streets, Local seafood restaurants, Sunsets |
| Upper Vico Equense | An elevated area that provides stunning views and is known for its historical sites and olive groves. Great for those looking for tranquility and nature. | Historical churches, Olive oil farms, Scenic trails, Local markets, Culinary tours |
| Tenuta Villa dei Fiori | A luxurious villa location offering serene gardens and a wellness retreat. Perfect for guests seeking relaxation and upscale amenities in a tranquil setting. | Wellness treatments, Gardens, Swimming pool, Fine dining, Exclusive events |
| Punta Scutolo | A lesser-known gem with breathtaking cliffside views and quiet beaches, perfect for those looking for a more secluded stay to explore nature. | Scenic cliffs, Hidden beaches, Nature walks, Photography spots, Local fauna |
| Relais Villa Savarese | A historic villa offering unique accommodations and a glimpse into traditional Italian luxury living. A must for tourists wanting an authentic experience. | Historic villa, Gardens, Local tours, Culinary experiences, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Vico Equense (2025)
Yes, Vico Equense, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vico Equense to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Vico Equense (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vico Equensebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Degli Dei - Waterfront Villa - By Gocce
Entire Place • 10 bedrooms
VILLA AURORA
Entire Place • 6 bedrooms
Villa Tramontana – Stunning Waterfront Villa
Entire Place • 3 bedrooms
Casa Rosada - Waterfront Villa With Private Pool
Entire Place • 4 bedrooms
Villa seaviews and private pool on Sorrento coast
Entire Place • 5 bedrooms
Villa Giulia Fantastic Sea View - private Sea Way
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vico Equense (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vico Equense based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Gocce Team | 5 | $749,035 | 56 | 4.96/5.0 |
| Mariano | 10 | $438,800 | 459 | 4.76/5.0 |
| Alfonso | 10 | $402,604 | 561 | 4.40/5.0 |
| Francesco | 4 | $250,753 | 134 | 4.90/5.0 |
| Donatella | 1 | $229,427 | 35 | 5.00/5.0 |
| Ennio | 4 | $220,079 | 273 | 4.98/5.0 |
| Massimo | 2 | $179,765 | 112 | 4.96/5.0 |
| Giuseppe E Mauro | 4 | $145,257 | 64 | 4.96/5.0 |
| Pierluigi&Mariacristina | 2 | $128,916 | 207 | 4.92/5.0 |
| Simona | 1 | $127,085 | 72 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vico Equense.
Dive Deeper: Advanced Vico Equense STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vico Equense. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVico Equense Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vico Equense
- The Vico Equense Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.6% of the 363 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vico Equense, Apartment/Condo properties are the most common (39.9%), reflecting the local real estate landscape.
- Houses represent a significant 37.5% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Vico Equense Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vico Equense
- The dominant room capacity in Vico Equense is 1 bedroom listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.1% of the active Airbnb listings in Vico Equense, indicating a high concentration in these sizes.
Vico Equense Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vico Equense
- The most common guest capacity trend in Vico Equense vacation rentals is listings accommodating 4 guests (24.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vico Equense STR market, accounting for 41.3% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vico Equense.
- On average, properties in Vico Equense are equipped to host 4.0 guests.
Vico Equense Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vico Equense
- The most common availability pattern in Vico Equense falls within the 181-270 days range, representing 40.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vico Equense (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vico Equense Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
83 listings
23.9% of total
2 Nights
100 listings
28.7% of total
3 Nights
72 listings
20.7% of total
4-6 Nights
30 listings
8.6% of total
7-29 Nights
26 listings
7.5% of total
30+ Nights
37 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in Vico Equense is 2 Nights, adopted by 28.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in Vico Equense, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.7% of Vico Equense hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vico Equense.
Vico Equense Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
3.8% of total
Super Strict 60 Days
3 listings
1% of total
Flexible
76 listings
24.3% of total
Moderate
142 listings
45.4% of total
Strict
80 listings
25.6% of total
Cancellation Policy Insights for Vico Equense
- The prevailing Airbnb cancellation policy trend in Vico Equense is Moderate, used by 45.4% of listings.
- There's a relatively balanced mix between guest-friendly (69.7%) and stricter (25.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.4% market standard in Vico Equense.
- Regularly review your cancellation policy against competitors and market demand shifts in Vico Equense.
Vico Equense STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vico Equense
- The overall average booking lead time for vacation rentals in Vico Equense is 62 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Vico Equense.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Vico Equense averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vico Equense (2025)
Amenity Prevalence
Amenity Insights for Vico Equense
- Essential amenities in Vico Equense that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vico Equense: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hair dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vico Equense to stay competitive.
Vico Equense Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vico Equense
- The typical guest profile for Airbnb in Vico Equense consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.1% of guests.
- Key international markets include United States (27.3%) and United Kingdom (15.7%).
- Top languages spoken are English (49.5%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vico Equense Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |