Torre Annunziata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Torre Annunziata in 2025? Explore comprehensive Airbnb analytics for Torre Annunziata, Campania, Italy to uncover income potential. This 2025 STR market report for Torre Annunziata, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 110 active listings.
Whether you're considering an Airbnb investment in Torre Annunziata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Torre Annunziata Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Torre Annunziata Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Torre Annunziata (2025)
Understanding the monthly revenue variations for Airbnb listings in Torre Annunziata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torre Annunziata is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torre Annunziata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,087+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,426 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $924 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Torre Annunziata
Torre Annunziata Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Torre Annunziata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torre Annunziata:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Torre Annunziata
Average Daily Rate (ADR) Airbnb Trends in Torre Annunziata (2025)
Effective short term rental pricing strategy in Torre Annunziata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torre Annunziata typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $126+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Torre Annunziata
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Airbnb Seasonality Analysis & Trends in Torre Annunziata (2025)
Peak Season (May, August, June)
- Revenue averages $1,527 per month
- Occupancy rates average 47.4%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,060 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $82
Low Season (January, February, December)
- Revenue drops to average $574 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $80
Seasonality Insights for Torre Annunziata
- The Airbnb seasonality in Torre Annunziata shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Torre Annunziata's highest earning potential, with monthly revenues capable of climbing to $1,557, occupancy reaching a high of 56.2%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $495, occupancy could drop to 22.0%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Torre Annunziata.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Torre Annunziata seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Torre Annunziata (2025)
Exploring the top neighborhoods for short-term rentals in Torre Annunziata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Torre Annunziata, rich in cultural heritage and close to major attractions. Ideal for guests interested in history and sightseeing. | Villa Comunale, Basilica di Santa Maria della Natività, Torre Annunziata Archaeological Park, Museo dell'Opera di San Francesco |
| Lido di Torre Annunziata | A coastal area known for its beach resorts and vibrant summer atmosphere. Attracts tourists looking for a beach getaway with easy access to water activities. | Torre Annunziata Beach, Lido de Nascosto, La Spiaggia del Pozzo, Boat rentals, Beach clubs |
| Piazza del Ciro | A popular square surrounded by local restaurants and shops, making it a hub for dining and socializing. Great for capturing the local lifestyle experience. | Local trattorias, Gelato shops, Terrazza sul Mare, Street performers |
| Vesuvio View | A picturesque area with stunning views of Mount Vesuvius, appealing to nature lovers and those interested in outdoor activities. Close to hiking trails and natural parks. | Mount Vesuvius National Park, Hiking trails, Scenic viewpoints, Wine tours |
| Via Giuseppe Mazzini | A bustling street known for shopping and dining, perfect for guests wanting to experience the urban vibe of Torre Annunziata with easy access to amenities. | Shops, Cafés, Restaurants, Local markets |
| Scavi di Pompei | Located near the archaeological site of Pompeii, this area attracts history buffs and tourists interested in ancient Roman culture and history. | Pompeii Archaeological Site, Villa of the Mysteries, Pompeii Forum |
| Marina di Torre Annunziata | A marina area that offers a range of activities including boat tours and seafood dining. Ideal for guests who enjoy maritime experiences. | Boat tours, Seafood restaurants, Fishing areas, Marina excursions |
| Crisci Avenue | A vibrant neighborhood featuring cultural events and local markets, appealing to tourists seeking an authentic Italian experience close to everyday life. | Local festivals, Market days, Cultural events, Artisan shops |
Understanding Airbnb License Requirements & STR Laws in Torre Annunziata (2025)
Yes, Torre Annunziata, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Torre Annunziata to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Torre Annunziata (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Torre Annunziatabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Daly's House Suite - 500 mt Pompeii Ruins/Vesuvio
Entire Place • 4 bedrooms
StoneHouseAnnalisa
Entire Place • 2 bedrooms
Casa Teresinella Garden
Entire Place • 1 bedroom
Casa Teresinella
Entire Place • 1 bedroom
Villa Marcello
Entire Place • 3 bedrooms
Oplontis' Garden
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Torre Annunziata (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Torre Annunziata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valeria | 5 | $69,084 | 113 | 3.86/5.0 |
| Roberto | 2 | $60,662 | 92 | 4.92/5.0 |
| Nunzio | 3 | $57,717 | 182 | 4.80/5.0 |
| Antonella | 5 | $48,230 | 502 | 4.72/5.0 |
| Annalisa | 2 | $42,769 | 81 | 4.91/5.0 |
| Ugo | 2 | $41,179 | 154 | 4.62/5.0 |
| Santo Roberto | 5 | $41,151 | 258 | 4.95/5.0 |
| Pellegrino | 1 | $37,037 | 30 | 4.57/5.0 |
| Liberato | 2 | $35,307 | 58 | 4.78/5.0 |
| Dario | 3 | $29,665 | 65 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torre Annunziata.
Dive Deeper: Advanced Torre Annunziata STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torre Annunziata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTorre Annunziata Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Torre Annunziata
- The Torre Annunziata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.8% of the 110 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Torre Annunziata, Apartment/Condo properties are the most common (47.3%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- The presence of 14.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.8%) offer potential for unique stay experiences.
Torre Annunziata Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Torre Annunziata
- The dominant room capacity in Torre Annunziata is 1 bedroom listings, making up 58.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.1% of the active Airbnb listings in Torre Annunziata, indicating a high concentration in these sizes.
- With over half the market (58.2%) consisting of studios or 1-bedroom units, Torre Annunziata is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Torre Annunziata.
Torre Annunziata Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Torre Annunziata
- The most common guest capacity trend in Torre Annunziata vacation rentals is listings accommodating 4 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Torre Annunziata STR market, accounting for 43.7% of listings.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Torre Annunziata.
- On average, properties in Torre Annunziata are equipped to host 3.5 guests.
Torre Annunziata Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Torre Annunziata
- The most common availability pattern in Torre Annunziata falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Torre Annunziata (30.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Torre Annunziata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
41.9% of total
2 Nights
24 listings
25.8% of total
3 Nights
13 listings
14% of total
7-29 Nights
8 listings
8.6% of total
30+ Nights
9 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in Torre Annunziata is 1 Night, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.7%) of the Torre Annunziata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.9% of Torre Annunziata hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torre Annunziata.
Torre Annunziata Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
30.9% of total
Moderate
36 listings
44.4% of total
Strict
20 listings
24.7% of total
Cancellation Policy Insights for Torre Annunziata
- The prevailing Airbnb cancellation policy trend in Torre Annunziata is Moderate, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 75.3% of listings offering Flexible or Moderate policies. This suggests guests in Torre Annunziata may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Torre Annunziata.
- Regularly review your cancellation policy against competitors and market demand shifts in Torre Annunziata.
Torre Annunziata STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Torre Annunziata
- The overall average booking lead time for vacation rentals in Torre Annunziata is 38 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Torre Annunziata.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Torre Annunziata averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Torre Annunziata (2025)
Amenity Prevalence
Amenity Insights for Torre Annunziata
- Essential amenities in Torre Annunziata that guests expect include: Wifi, Essentials, Heating, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Torre Annunziata: Wifi, Essentials, Heating, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, Essentials, Heating, TV, Air conditioning.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Torre Annunziata to stay competitive.
Torre Annunziata Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Torre Annunziata
- The typical guest profile for Airbnb in Torre Annunziata consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.6% of guests.
- Key international markets include France (15.3%) and United Kingdom (13.8%).
- Top languages spoken are English (42.2%) followed by French (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Torre Annunziata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |