Santa Marina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Santa Marina in 2025? Explore comprehensive Airbnb analytics for Santa Marina, Campania, Italy to uncover income potential. This 2025 STR market report for Santa Marina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Santa Marina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Marina Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Marina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Marina (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Marina is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,522+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,350 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $553 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $309, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Marina
Santa Marina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Marina:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Marina
Average Daily Rate (ADR) Airbnb Trends in Santa Marina (2025)
Effective short term rental pricing strategy in Santa Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Marina typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $190+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Santa Marina
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Airbnb Seasonality Analysis & Trends in Santa Marina (2025)
Peak Season (October, August, May)
- Revenue averages $2,710 per month
- Occupancy rates average 33.7%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,625 per month
- Occupancy maintains around 18.9%
- Daily rates hold near $123
Low Season (February, March, December)
- Revenue drops to average $428 per month
- Occupancy decreases to average 13.1%
- Daily rates adjust to average $127
Seasonality Insights for Santa Marina
- The Airbnb seasonality in Santa Marina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Marina's highest earning potential, with monthly revenues capable of climbing to $3,328, occupancy reaching a high of 42.4%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $289, occupancy could drop to 10.7%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Marina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Marina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Marina (2025)
Exploring the top neighborhoods for short-term rentals in Santa Marina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Positano | Famous for its picturesque cliffside views and charming streets. An iconic destination on the Amalfi Coast, perfect for tourists seeking stunning panoramas and local lifestyle. | Spiaggia Grande, Path of the Gods, Church of Santa Maria Assunta, Hiking Trails, Boutique shops, Local restaurants |
| Amalfi | Historic town and former maritime republic with beautiful architecture and a vibrant town square. A hub for tourists exploring the coast. | Amalfi Cathedral, Paper Museum, Amalfi Coast Drive, Beaches, Historical sites, Local markets |
| Ravello | Known for its exquisite gardens and music festival, ideal for tourists seeking a peaceful retreat with cultural experiences. | Villa Rufolo, Villa Cimbrone, Ravello Concert Society, Beautiful viewpoints, Mediterranean gardens, Charming streets |
| Salerno | A vibrant city with a busy waterfront and rich history. Offers cultural attractions and good accessibility to the Amalfi Coast. | Salerno Cathedral, Castello di Arechi, Lungomare Trieste, Historical museums, Local cuisine, Beach access |
| Sorrento | Famous for its views of Mount Vesuvius and bustling piazzas. A gateway to the Amalfi Coast with plenty of tourist amenities. | Piazza Tasso, Marina Grande, Sorrento train station, Limoncello factories, Beautiful coastline, Shopping |
| Maiori | Offers beautiful beaches and less crowded spaces compared to its neighbors. Attractive for families and those looking for relaxation. | Maiori Beach, Castle of San Nicola de Thoro-Plano, Historical churches, Seafront promenade, Water activities, Local eateries |
| Minori | Known for its lovely beaches and charming promenade. A quieter alternative for travelers wanting a peaceful stay. | Minori Beach, Basilica di Santa Trofimena, Local pastry shops, Historic sites, Art galleries, Relaxing atmosphere |
| Praiano | Beautiful coastal village with stunning views and tranquility. Popular among couples and those seeking a romantic getaway. | Marina di Praia, Sentiero degli Dei, Beautiful sunsets, Artisan shops, Local restaurants, Beaches |
Understanding Airbnb License Requirements & STR Laws in Santa Marina (2025)
With 21% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Santa Marina. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Marina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 21% licensed listings)
Top Performing Airbnb Properties in Santa Marina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Cristina
Entire Place • 4 bedrooms
Entire house in the historic center 800 meters from the sea
Entire Place • 3 bedrooms
Villetta indipendente adatta per le famiglie
Entire Place • 3 bedrooms
casa vista mare sei posti letto
Entire Place • 2 bedrooms
Apartment in Policastro near the sea
Entire Place • 2 bedrooms
Appartamento Miriam
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Marina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #141536632 | 1 | $33,309 | 1 | 0.00/5.0 |
| Annalisa | 1 | $30,049 | 12 | 4.92/5.0 |
| Host #97207068 | 1 | $13,611 | 0 | 0.00/5.0 |
| Host #220890934 | 1 | $9,168 | 0 | 0.00/5.0 |
| Francesca | 1 | $7,189 | 14 | 4.93/5.0 |
| Host #446448906 | 1 | $7,134 | 0 | 0.00/5.0 |
| Massimo | 1 | $5,930 | 15 | 4.93/5.0 |
| Anna | 1 | $5,917 | 9 | 5.00/5.0 |
| Michele | 1 | $5,537 | 6 | 5.00/5.0 |
| Aldo | 1 | $4,727 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Marina.
Dive Deeper: Advanced Santa Marina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Marina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Marina
- The Santa Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Marina, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Marina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Marina
- The dominant room capacity in Santa Marina is 2 bedrooms listings, making up 62.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 79.2% of the active Airbnb listings in Santa Marina, indicating a high concentration in these sizes.
Santa Marina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Marina
- The most common guest capacity trend in Santa Marina vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Santa Marina STR market, accounting for 54.1% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Marina.
- On average, properties in Santa Marina are equipped to host 5.1 guests.
Santa Marina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Marina
- The most common availability pattern in Santa Marina falls within the 271-366 days range, representing 91.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Marina (50%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
16.7% of total
2 Nights
5 listings
20.8% of total
3 Nights
1 listings
4.2% of total
4-6 Nights
4 listings
16.7% of total
7-29 Nights
7 listings
29.2% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Marina is 7-29 Nights, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Santa Marina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 29.2% of Santa Marina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Marina.
Santa Marina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
6.7% of total
Moderate
6 listings
40% of total
Strict
8 listings
53.3% of total
Cancellation Policy Insights for Santa Marina
- The prevailing Airbnb cancellation policy trend in Santa Marina is Strict, used by 53.3% of listings.
- A majority (53.3%) of hosts in Santa Marina utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.3% market standard in Santa Marina.
- With 53.3% using Strict terms, this is a viable option in Santa Marina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Marina.
Santa Marina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Marina
- The overall average booking lead time for vacation rentals in Santa Marina is 39 days.
- Guests book furthest in advance for stays during October (average 241 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (124 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Santa Marina.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 241 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 124 days) to capture early planners.
- Monitor your own booking lead times against these Santa Marina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Marina (2025)
Amenity Prevalence
Amenity Insights for Santa Marina
- Essential amenities in Santa Marina that guests expect include: Kitchen, Essentials, Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Marina: Kitchen, Essentials, Washer, TV.
- Prioritize adding missing essentials: Essentials, Washer, TV.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Marina to stay competitive.
Santa Marina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Marina
- The typical guest profile for Airbnb in Santa Marina consists of primarily domestic travelers (74%), often arriving from nearby Turin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 74.2% of guests.
- Key international markets include Italy (74.2%) and Germany (3.2%).
- Top languages spoken are English (31%) followed by Italian (27.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Turin and Naples.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |