Santa Maria la Carità Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Santa Maria la Carità in 2025? Explore comprehensive Airbnb analytics for Santa Maria la Carità, Campania, Italy to uncover income potential. This 2025 STR market report for Santa Maria la Carità, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Santa Maria la Carità, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria la Carità Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria la Carità Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria la Carità (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria la Carità is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria la Carità is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria la Carità across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,810+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,387 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $862 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $579, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria la Carità
Santa Maria la Carità Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria la Carità STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria la Carità:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria la Carità
Average Daily Rate (ADR) Airbnb Trends in Santa Maria la Carità (2025)
Effective short term rental pricing strategy in Santa Maria la Carità involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria la Carità typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $88 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria la Carità
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Airbnb Seasonality Analysis & Trends in Santa Maria la Carità (2025)
Peak Season (August, September, June)
- Revenue averages $1,536 per month
- Occupancy rates average 64.1%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,023 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $120
Low Season (February, March, November)
- Revenue drops to average $551 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $105
Seasonality Insights for Santa Maria la Carità
- The Airbnb seasonality in Santa Maria la Carità shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria la Carità's highest earning potential, with monthly revenues capable of climbing to $1,607, occupancy reaching a high of 65.9%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $456, occupancy could drop to 22.4%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria la Carità.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria la Carità seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria la Carità (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria la Carità? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Santa Maria la Carità, rich in culture and history, attracting tourists who want to explore local heritage and authentic Italian life. | Chiesa di San Giovanni Battista, Palazzo De Angelis, Local markets, Piazza Predicatori, Cultural festivals |
| Piazza della Libertà | A central hub with lively cafes and shops, perfect for visitors looking to experience local daily life and enjoy Italian cuisine. | Cafes and restaurants, Local shops, Cultural events, Parks nearby, Community activities |
| Parco Nazionale del Vesuvio | Close to Vesuvius National Park, offering opportunities for outdoor activities and breathtaking views, appealing to nature enthusiasts and adventure seekers. | Hiking trails, Vesuvius Crater, Scenic view points, Nature tours, Botanical gardens |
| Massa Lubrense | A picturesque area close to the coastline, ideal for beachgoers wanting a mix of relaxation and adventure by the sea. | Beaches, Coastal walks, Water sports, Local seafood restaurants, Scenic viewpoints |
| Sorrento Coast | Famous for its stunning coastline and proximity to Sorrento, a tourist hotspot with luxurious villas and beautiful views. | Sorrento town, Marina Grande, Limoncello tasting tours, Beaches, Boat excursions |
| Capri Island | Easily accessible by ferry, Capri is a world-renowned glamorous destination attracting tourists from around the globe. | Blue Grotto, Piazzetta di Capri, Faro di Punta Carena, Gardens of Augustus, Local boutiques |
| Pompeii | Known for the archaeological sites, Pompeii draws history buffs and tourists interested in ancient cultures. | Pompeii ruins, Archaeological museum, Historic tours, Local restaurants, Guided experiences |
| Naples | A vibrant city with rich history, culture, and cuisine, suitable for visitors wanting an urban experience and culinary delights. | Historic center, Pizzas from Naples, Museums, Royal Palace, Active nightlife |
Understanding Airbnb License Requirements & STR Laws in Santa Maria la Carità (2025)
Yes, Santa Maria la Carità, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria la Carità to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 48% licensed listings)
Top Performing Airbnb Properties in Santa Maria la Carità (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria la Caritàbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amalfi coast - Between sea and archeology.
Entire Place • 2 bedrooms
B&B Cascina Fiorita
Entire Place • 2 bedrooms
My Habitat - Your home away from home
Entire Place • 1 bedroom
Apartment Pompeii-Sorrento-Villa Stabiae
Entire Place • 2 bedrooms
Stay at Seaside Ruins (4)
Entire Place • 2 bedrooms
"VESUVIO room" Welcome to the south B&B
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria la Carità (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria la Carità based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alfonso | 5 | $38,285 | 17 | 2.79/5.0 |
| Cira Paola | 3 | $35,977 | 176 | 4.99/5.0 |
| Basilio | 1 | $24,158 | 105 | 4.82/5.0 |
| Anna | 2 | $18,615 | 229 | 4.92/5.0 |
| Julie | 1 | $16,829 | 187 | 4.97/5.0 |
| Nunzia | 2 | $13,905 | 135 | 4.88/5.0 |
| Vincenzo | 1 | $11,508 | 10 | 5.00/5.0 |
| Serena | 3 | $8,821 | 50 | 2.94/5.0 |
| Host #468629363 | 2 | $1,780 | 0 | 0.00/5.0 |
| Host #98876757 | 1 | $304 | 55 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria la Carità.
Dive Deeper: Advanced Santa Maria la Carità STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria la Carità. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria la Carità Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria la Carità
- The Santa Maria la Carità Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.1% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Maria la Carità, House properties are the most common (38.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 28.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Santa Maria la Carità Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria la Carità
- The dominant room capacity in Santa Maria la Carità is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Santa Maria la Carità, indicating a high concentration in these sizes.
Santa Maria la Carità Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria la Carità
- The most common guest capacity trend in Santa Maria la Carità vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Maria la Carità STR market, accounting for 52.3% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.8%), potentially indicating an opportunity for hosts targeting this segment in Santa Maria la Carità.
- On average, properties in Santa Maria la Carità are equipped to host 2.6 guests.
Santa Maria la Carità Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria la Carità
- The most common availability pattern in Santa Maria la Carità falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Santa Maria la Carità (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Maria la Carità Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
16.7% of total
2 Nights
11 listings
61.1% of total
3 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria la Carità is 2 Nights, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Santa Maria la Carità Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.1% of Santa Maria la Carità hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (61.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria la Carità.
Santa Maria la Carità Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
12.5% of total
Moderate
5 listings
31.3% of total
Strict
9 listings
56.3% of total
Cancellation Policy Insights for Santa Maria la Carità
- The prevailing Airbnb cancellation policy trend in Santa Maria la Carità is Strict, used by 56.3% of listings.
- A majority (56.3%) of hosts in Santa Maria la Carità utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.3% market standard in Santa Maria la Carità.
- With 56.3% using Strict terms, this is a viable option in Santa Maria la Carità, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria la Carità.
Santa Maria la Carità STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria la Carità
- The overall average booking lead time for vacation rentals in Santa Maria la Carità is 54 days.
- Guests book furthest in advance for stays during July (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (125 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Santa Maria la Carità.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 125 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria la Carità averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria la Carità (2025)
Amenity Prevalence
Amenity Insights for Santa Maria la Carità
- Essential amenities in Santa Maria la Carità that guests expect include: Free parking on premises, Essentials, Air conditioning, Heating, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria la Carità: Free parking on premises, Essentials, Air conditioning, Heating, Hot water, Wifi.
- Prioritize adding missing essentials: Hot water, Wifi.
- Consider adding popular differentiators like Hair dryer or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria la Carità to stay competitive.
Santa Maria la Carità Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria la Carità
- The typical guest profile for Airbnb in Santa Maria la Carità consists of predominantly international visitors (93%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.4% of guests.
- Key international markets include France (18.1%) and United Kingdom (16%).
- Top languages spoken are English (41.3%) followed by French (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria la Carità Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |