Santa Maria di Castellabate Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Santa Maria di Castellabate in 2025? Explore comprehensive Airbnb analytics for Santa Maria di Castellabate, Campania, Italy to uncover income potential. This 2025 STR market report for Santa Maria di Castellabate, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 120 active listings.
Whether you're considering an Airbnb investment in Santa Maria di Castellabate, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria di Castellabate Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria di Castellabate Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria di Castellabate (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria di Castellabate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria di Castellabate is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria di Castellabate across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,695+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,096 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,084 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $482, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria di Castellabate
Santa Maria di Castellabate Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria di Castellabate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria di Castellabate:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria di Castellabate
Average Daily Rate (ADR) Airbnb Trends in Santa Maria di Castellabate (2025)
Effective short term rental pricing strategy in Santa Maria di Castellabate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria di Castellabate typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria di Castellabate
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Airbnb Seasonality Analysis & Trends in Santa Maria di Castellabate (2025)
Peak Season (August, July, June)
- Revenue averages $2,872 per month
- Occupancy rates average 41.4%
- Daily rates average $168
Shoulder Season
- Revenue averages $1,644 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $161
Low Season (February, March, December)
- Revenue drops to average $932 per month
- Occupancy decreases to average 18.2%
- Daily rates adjust to average $167
Seasonality Insights for Santa Maria di Castellabate
- The Airbnb seasonality in Santa Maria di Castellabate shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria di Castellabate's highest earning potential, with monthly revenues capable of climbing to $3,748, occupancy reaching a high of 51.0%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $810, occupancy could drop to 16.3%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria di Castellabate.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria di Castellabate seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria di Castellabate (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria di Castellabate? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Maria Beach | Beautiful sandy beach area perfect for sunbathing and swimming. Popular among families and beachgoers, it offers easy access to the sea and stunning sunsets. | Santa Maria Beach, Santa Maria Pier, Lido Azzurro, Village of Castellabate |
| Castellabate Historic Center | Charming historic center with picturesque streets and local shops. Great place to experience the culture and history of the area, appealing to tourists interested in local life. | Castellabate Castle, Piazza 10 Ottobre 1123, Church of Santa Maria a Mare |
| San Marco | A quieter, residential area known for its beautiful hillside views and proximity to nature. Ideal for those seeking a peaceful retreat yet close to the beach. | Hiking trails, Local vineyards, Scenic viewpoints |
| Alano | A quaint seaside town that offers a relaxed atmosphere and beautiful coastal views. Perfect for visitors looking for tranquility and nature. | Coastal walking paths, Local seafood restaurants, Scenic beach spots |
| Acciaroli | Famous for its beautiful port and sandy beaches, this area attracts both tourists and locals. Great for hosting tourists looking for a vibrant seaside experience. | Acciaroli Beach, Historic harbor, Restaurants with fresh seafood |
| Agropoli | Nearby town with historical significance and beautiful beaches. Offers more urban amenities while still being close to Santa Maria di Castellabate. | Agropoli Castle, Trentova Beach, Historic center of Agropoli |
| Cilento National Park | A UNESCO World Heritage site offering stunning natural landscapes and outdoor activities. Perfect for eco-tourists and nature lovers. | Hiking trails, Natural beauty, Wildlife viewing |
| Santa Maria di Castellabate Town Center | The central area with shops, restaurants, and local cafes. This vibrant spot is ideal for hosting guests who want to be in the heart of local life. | Local markets, Cafes, Restaurants with local cuisine |
Understanding Airbnb License Requirements & STR Laws in Santa Maria di Castellabate (2025)
Yes, Santa Maria di Castellabate, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria di Castellabate to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 35% licensed listings)
Top Performing Airbnb Properties in Santa Maria di Castellabate (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria di Castellabatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Casino di Mare" - Historic House
Entire Place • 5 bedrooms
Two villas (20pax), pool & gardens -Unique estate
Entire Place • 11 bedrooms
Entire villa Ideal for groups, family reunions
Entire Place • 14 bedrooms
Casa Bellelli
Entire Place • 4 bedrooms
2 bedroom cozy home in Maria di Castellabate
Entire Place • 2 bedrooms
Designer apartment by the sea
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria di Castellabate (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria di Castellabate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Donatella | 1 | $133,725 | 86 | 4.91/5.0 |
| Raffaele | 3 | $94,954 | 4 | 1.67/5.0 |
| Federica | 1 | $85,501 | 7 | 5.00/5.0 |
| Alessandra | 4 | $80,970 | 103 | 4.85/5.0 |
| Federico | 7 | $79,865 | 79 | 4.63/5.0 |
| Lucia | 11 | $79,027 | 11 | 0.84/5.0 |
| Antonio | 4 | $54,530 | 13 | 1.23/5.0 |
| Novasol | 1 | $45,822 | 9 | 4.44/5.0 |
| Host #396646855 | 4 | $38,377 | 3 | 0.00/5.0 |
| Novasol | 1 | $37,309 | 7 | 4.29/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria di Castellabate.
Dive Deeper: Advanced Santa Maria di Castellabate STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria di Castellabate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria di Castellabate Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria di Castellabate
- The Santa Maria di Castellabate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 120 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria di Castellabate, Apartment/Condo properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 22.5% portion, catering likely to families or larger groups.
- The presence of 19.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Maria di Castellabate Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria di Castellabate
- The dominant room capacity in Santa Maria di Castellabate is 1 bedroom listings, making up 49.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.7% of the active Airbnb listings in Santa Maria di Castellabate, indicating a high concentration in these sizes.
Santa Maria di Castellabate Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria di Castellabate
- The most common guest capacity trend in Santa Maria di Castellabate vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Maria di Castellabate STR market, accounting for 55.9% of listings.
- 17.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria di Castellabate.
- On average, properties in Santa Maria di Castellabate are equipped to host 4.1 guests.
Santa Maria di Castellabate Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria di Castellabate
- The most common availability pattern in Santa Maria di Castellabate falls within the 271-366 days range, representing 77.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Maria di Castellabate (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Maria di Castellabate Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
27.5% of total
2 Nights
27 listings
26.5% of total
3 Nights
14 listings
13.7% of total
4-6 Nights
13 listings
12.7% of total
7-29 Nights
18 listings
17.6% of total
30+ Nights
2 listings
2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria di Castellabate is 1 Night, adopted by 27.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- Dedicated monthly rentals (30+ nights) represent a small niche (2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.5% of Santa Maria di Castellabate hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria di Castellabate.
Santa Maria di Castellabate Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
6.1% of total
Flexible
7 listings
10.6% of total
Moderate
28 listings
42.4% of total
Strict
27 listings
40.9% of total
Cancellation Policy Insights for Santa Maria di Castellabate
- The prevailing Airbnb cancellation policy trend in Santa Maria di Castellabate is Moderate, used by 42.4% of listings.
- There's a relatively balanced mix between guest-friendly (53.0%) and stricter (40.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.4% market standard in Santa Maria di Castellabate.
- With 40.9% using Strict terms, this is a viable option in Santa Maria di Castellabate, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria di Castellabate.
Santa Maria di Castellabate STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria di Castellabate
- The overall average booking lead time for vacation rentals in Santa Maria di Castellabate is 72 days.
- Guests book furthest in advance for stays during October (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (102 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Santa Maria di Castellabate.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria di Castellabate averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria di Castellabate (2025)
Amenity Prevalence
Amenity Insights for Santa Maria di Castellabate
- Essential amenities in Santa Maria di Castellabate that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria di Castellabate: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria di Castellabate to stay competitive.
Santa Maria di Castellabate Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria di Castellabate
- The typical guest profile for Airbnb in Santa Maria di Castellabate consists of a mix of domestic (35%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 35.3% of guests.
- Key international markets include Italy (35.3%) and United States (14.3%).
- Top languages spoken are English (36.5%) followed by Italian (25.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria di Castellabate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |