Santa Maria Capua Vetere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Santa Maria Capua Vetere in 2025? Explore comprehensive Airbnb analytics for Santa Maria Capua Vetere, Campania, Italy to uncover income potential. This 2025 STR market report for Santa Maria Capua Vetere, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Santa Maria Capua Vetere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria Capua Vetere Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria Capua Vetere Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria Capua Vetere (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria Capua Vetere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria Capua Vetere is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria Capua Vetere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,186+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $873 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $476 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria Capua Vetere
Santa Maria Capua Vetere Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria Capua Vetere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria Capua Vetere:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria Capua Vetere
Average Daily Rate (ADR) Airbnb Trends in Santa Maria Capua Vetere (2025)
Effective short term rental pricing strategy in Santa Maria Capua Vetere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria Capua Vetere typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $103+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $87 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria Capua Vetere
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Airbnb Seasonality Analysis & Trends in Santa Maria Capua Vetere (2025)
Peak Season (May, June, April)
- Revenue averages $827 per month
- Occupancy rates average 33.4%
- Daily rates average $70
Shoulder Season
- Revenue averages $599 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $70
Low Season (January, February, March)
- Revenue drops to average $395 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $66
Seasonality Insights for Santa Maria Capua Vetere
- The Airbnb seasonality in Santa Maria Capua Vetere shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria Capua Vetere's highest earning potential, with monthly revenues capable of climbing to $848, occupancy reaching a high of 36.7%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $310, occupancy could drop to 23.1%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria Capua Vetere.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria Capua Vetere seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria Capua Vetere (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria Capua Vetere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Santa Maria Capua Vetere's historic center features ancient Roman ruins, making it a rich cultural destination for tourists interested in history and archaeology. | Amphitheater of Santa Maria Capua Vetere, Capua Archaeological Museum, Piazza Milano, Basilica di San Bartolomeo, Chiesa di Santa Maria Maggiore |
| Museo Archeologico | This area is known for its archaeological museum and proximity to significant historical sites, appealing to travelers interested in history and culture. | Archaeological Museum of Capua, Roman Theater, Old Bridge (Ponte Romano), Via Appia Antica, Castel di Caserta |
| Local Markets | Santa Maria Capua Vetere has vibrant local markets where visitors can experience authentic Italian culture and cuisine. It's perfect for food lovers and travelers seeking local experiences. | Mercato di Capua, Local Delicacies, Crafts Market, Street Vendors, Traditional Italian Eatery |
| Parks and Recreation | The various parks around Santa Maria Capua Vetere are ideal for families and outdoor enthusiasts, offering green spaces for relaxation and leisure activities. | Villa Comunale, Parco San Rocco, Caccia al Tesoro Park, Picnic Areas, Children's Playgrounds |
| Dining and Nightlife | Known for its local dining scene and nightlife, this area attracts both young travelers and families looking for evening entertainment and culinary experiences. | Local Pizzerias, Bars and Cafes, Gelaterias, Fine Dining Restaurants, Live Music Venues |
| Shopping District | The shopping district contains various local boutiques and shops, catering to tourists wanting to take home unique Italian items and souvenirs. | Corso Garibaldi Shopping Street, Local Crafts and Souvenirs, Luxury Brands, Vintage Shops, Bookstores |
| Cultural Festivals | Santa Maria Capua Vetere hosts various cultural festivals throughout the year, attracting visitors interested in local traditions and events. | Cultural Festivals, Music Concerts, Food Festivals, Art Exhibitions, Historical Reenactments |
| Proximity to Caserta | Being near Caserta, Santa Maria Capua Vetere provides easy access to the Royal Palace of Caserta, a UNESCO World Heritage site, boosting tourism. | Royal Palace of Caserta, Gardens of Caserta, Historic Architecture, Palatine Chapel, Visitor Centers |
Understanding Airbnb License Requirements & STR Laws in Santa Maria Capua Vetere (2025)
Yes, Santa Maria Capua Vetere, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria Capua Vetere to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Santa Maria Capua Vetere (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria Capua Veterebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fabulous residence with jacuzzi
Entire Place • 3 bedrooms
House with spectacular views
Entire Place • 2 bedrooms
Gladius b&b, camera "Luxury"
Private Room • N/A
Stella Maria
Entire Place • 2 bedrooms
Loft by M&G
Entire Place • 1 bedroom
Gladius b&b "Comfort"
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria Capua Vetere (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria Capua Vetere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| GLADIUS BeB | 4 | $22,650 | 15 | 3.75/5.0 |
| Monica E Pasquale | 2 | $18,630 | 229 | 4.84/5.0 |
| Donato | 2 | $15,341 | 341 | 4.87/5.0 |
| Giosuè | 2 | $14,709 | 41 | 4.95/5.0 |
| Pasquale | 1 | $11,418 | 37 | 4.84/5.0 |
| Renata | 1 | $9,938 | 4 | 5.00/5.0 |
| Lena | 1 | $8,030 | 37 | 4.92/5.0 |
| Lucia | 3 | $5,996 | 17 | 5.00/5.0 |
| MariaGrazia | 2 | $5,400 | 14 | 5.00/5.0 |
| Alessandra E Alessandro | 1 | $4,023 | 32 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria Capua Vetere.
Dive Deeper: Advanced Santa Maria Capua Vetere STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria Capua Vetere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria Capua Vetere Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria Capua Vetere
- The Santa Maria Capua Vetere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.7% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Maria Capua Vetere, Apartment/Condo properties are the most common (42.3%), reflecting the local real estate landscape.
- Houses represent a significant 15.4% portion, catering likely to families or larger groups.
- The presence of 42.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Maria Capua Vetere Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria Capua Vetere
- The dominant room capacity in Santa Maria Capua Vetere is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in Santa Maria Capua Vetere, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (3.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa Maria Capua Vetere.
Santa Maria Capua Vetere Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria Capua Vetere
- The most common guest capacity trend in Santa Maria Capua Vetere vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Santa Maria Capua Vetere STR market, accounting for 42.3% of listings.
- 23.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria Capua Vetere.
- On average, properties in Santa Maria Capua Vetere are equipped to host 3.6 guests.
Santa Maria Capua Vetere Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria Capua Vetere
- The most common availability pattern in Santa Maria Capua Vetere falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Maria Capua Vetere (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Maria Capua Vetere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
62.5% of total
2 Nights
3 listings
12.5% of total
3 Nights
1 listings
4.2% of total
7-29 Nights
2 listings
8.3% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria Capua Vetere is 1 Night, adopted by 62.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Santa Maria Capua Vetere Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Santa Maria Capua Vetere, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.5% of Santa Maria Capua Vetere hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria Capua Vetere.
Santa Maria Capua Vetere Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
62.5% of total
Moderate
5 listings
20.8% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Santa Maria Capua Vetere
- The prevailing Airbnb cancellation policy trend in Santa Maria Capua Vetere is Flexible, used by 62.5% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Santa Maria Capua Vetere may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.5% market standard in Santa Maria Capua Vetere.
- Given the high prevalence of Flexible policies (62.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria Capua Vetere.
Santa Maria Capua Vetere STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria Capua Vetere
- The overall average booking lead time for vacation rentals in Santa Maria Capua Vetere is 37 days.
- Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Santa Maria Capua Vetere.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria Capua Vetere averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria Capua Vetere (2025)
Amenity Prevalence
Amenity Insights for Santa Maria Capua Vetere
- Essential amenities in Santa Maria Capua Vetere that guests expect include: Heating, Refrigerator, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Shampoo, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria Capua Vetere: Heating, Refrigerator, Hot water.
- Prioritize adding missing essentials: Refrigerator, Hot water.
- Consider adding popular differentiators like Air conditioning or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria Capua Vetere to stay competitive.
Santa Maria Capua Vetere Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria Capua Vetere
- The typical guest profile for Airbnb in Santa Maria Capua Vetere consists of a mix of domestic (52%) and international guests, often arriving from nearby Turin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 52.3% of guests.
- Key international markets include Italy (52.3%) and United States (14.7%).
- Top languages spoken are English (37.1%) followed by Italian (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria Capua Vetere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |