Pozzuoli Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Pozzuoli in 2025? Explore comprehensive Airbnb analytics for Pozzuoli, Campania, Italy to uncover income potential. This 2025 STR market report for Pozzuoli, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 153 active listings.
Whether you're considering an Airbnb investment in Pozzuoli, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pozzuoli Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pozzuoli Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pozzuoli (2025)
Understanding the monthly revenue variations for Airbnb listings in Pozzuoli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pozzuoli is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pozzuoli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,761+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,728 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $394, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pozzuoli
Pozzuoli Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pozzuoli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pozzuoli:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pozzuoli
Average Daily Rate (ADR) Airbnb Trends in Pozzuoli (2025)
Effective short term rental pricing strategy in Pozzuoli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pozzuoli typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Pozzuoli
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Airbnb Seasonality Analysis & Trends in Pozzuoli (2025)
Peak Season (May, August, July)
- Revenue averages $1,898 per month
- Occupancy rates average 41.3%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,282 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $113
Low Season (January, February, November)
- Revenue drops to average $669 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $105
Seasonality Insights for Pozzuoli
- The Airbnb seasonality in Pozzuoli shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pozzuoli's highest earning potential, with monthly revenues capable of climbing to $1,965, occupancy reaching a high of 49.1%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $609, occupancy could drop to 20.6%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pozzuoli.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pozzuoli seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pozzuoli (2025)
Exploring the top neighborhoods for short-term rentals in Pozzuoli? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Pozzuoli is rich in ancient Roman history and offers a charming atmosphere with beautiful architecture, making it a perfect spot for tourists exploring the city. | Flavian Amphitheater, Temple of Serapis, Pozzuoli Cathedral, Port of Pozzuoli, Sulfur Springs |
| Lungomare | The waterfront promenade is popular among locals and tourists alike, offering stunning views of the Bay of Naples and perfect for seaside activities and dining. | Lungomare di Pozzuoli, Via Napoli, Scenic beach clubs, Fresh seafood restaurants, Outdoor cafes |
| Agnano | Known for its thermal baths and lush green areas, Agnano attracts visitors looking to relax in natural hot springs and enjoy the serene environment. | Agnano Thermal Baths, Agnano Park, Nisida Island views, Green spaces, Spa resorts |
| Via Napoli | This area is a vibrant commercial center filled with shops, bars, and restaurants, making it suitable for travelers seeking convenience and nightlife. | Shopping streets, Restaurants and bars, Access to public transport, Local artisan shops |
| Lake Averno | An important natural site surrounded by myth and legend, Lake Averno is ideal for those interested in nature and history, offering hiking trails and scenic views. | Lake Averno, Hiking trails, Bird watching, Historical sites, Ancient ruins nearby |
| Via Celle | A quieter neighborhood that offers a more local vibe with small cafes and family-run businesses, perfect for those seeking an authentic experience. | Local cafes, Community markets, Residential charm, Traditional restaurants |
| Baia | Baia’s picturesque views and archaeological sites attract visitors interested in ancient history and natural beauty, with a coastal environment. | Baia Archaeological Park, Beautiful coastline, Boat tours, Tranquil beaches |
| Solfatara | Solfatara is a volcanic area with unique natural phenomena, perfect for tourists interested in geology and natural wonders. | Solfatara Volcano, Natural hot springs, Geological tours, Visitor center, Unique landscapes |
Understanding Airbnb License Requirements & STR Laws in Pozzuoli (2025)
Yes, Pozzuoli, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pozzuoli to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 44% licensed listings)
Top Performing Airbnb Properties in Pozzuoli (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pozzuolibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
FLEGREA HOUSE villa: B&B appartament- pool wifi
Entire Place • 6 bedrooms
Terrace Iside modern penthouse with stunning view
Entire Place • 2 bedrooms
Welcoming Villa w/pool in a strategic area
Entire Place • 7 bedrooms
S.Giuseppe House
Entire Place • 1 bedroom
Sea view residence with pool
Entire Place • 2 bedrooms
Villa Dolce Cuma • Fireplace •Parking • Ping pong
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pozzuoli (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pozzuoli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flegrea House | 1 | $88,171 | 31 | 4.68/5.0 |
| MyBnb | 3 | $75,076 | 35 | 2.71/5.0 |
| Tullia | 3 | $63,158 | 29 | 3.29/5.0 |
| Dan | 1 | $55,695 | 53 | 4.77/5.0 |
| Host #456674674 | 1 | $45,246 | 27 | 4.96/5.0 |
| Gianpiero | 1 | $45,066 | 9 | 5.00/5.0 |
| Alessia | 3 | $43,657 | 109 | 4.59/5.0 |
| Martina | 1 | $40,298 | 16 | 5.00/5.0 |
| BeB Historia | 2 | $38,670 | 32 | 4.99/5.0 |
| Luca | 1 | $34,105 | 18 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pozzuoli.
Dive Deeper: Advanced Pozzuoli STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pozzuoli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPozzuoli Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pozzuoli
- The Pozzuoli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.5% of the 153 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pozzuoli, Apartment/Condo properties are the most common (60.8%), reflecting the local real estate landscape.
- Houses represent a significant 23.5% portion, catering likely to families or larger groups.
- The presence of 12.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.3%) offer potential for unique stay experiences.
Pozzuoli Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pozzuoli
- The dominant room capacity in Pozzuoli is 1 bedroom listings, making up 59.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.0% of the active Airbnb listings in Pozzuoli, indicating a high concentration in these sizes.
- With over half the market (59.5%) consisting of studios or 1-bedroom units, Pozzuoli is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pozzuoli.
Pozzuoli Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pozzuoli
- The most common guest capacity trend in Pozzuoli vacation rentals is listings accommodating 4 guests (35.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pozzuoli STR market, accounting for 56.2% of listings.
- 19.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pozzuoli.
- On average, properties in Pozzuoli are equipped to host 3.6 guests.
Pozzuoli Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pozzuoli
- The most common availability pattern in Pozzuoli falls within the 271-366 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pozzuoli (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pozzuoli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
27% of total
2 Nights
55 listings
39% of total
3 Nights
14 listings
9.9% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
22 listings
15.6% of total
30+ Nights
11 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Pozzuoli is 2 Nights, adopted by 39% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Pozzuoli Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39% of Pozzuoli hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pozzuoli.
Pozzuoli Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
45 listings
42.1% of total
Moderate
47 listings
43.9% of total
Strict
15 listings
14% of total
Cancellation Policy Insights for Pozzuoli
- The prevailing Airbnb cancellation policy trend in Pozzuoli is Moderate, used by 43.9% of listings.
- The market strongly favors guest-friendly terms, with 86.0% of listings offering Flexible or Moderate policies. This suggests guests in Pozzuoli may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.9% market standard in Pozzuoli.
- Using a Strict policy might deter some guests, as only 14% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pozzuoli.
Pozzuoli STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pozzuoli
- The overall average booking lead time for vacation rentals in Pozzuoli is 37 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Pozzuoli.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Pozzuoli averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pozzuoli (2025)
Amenity Prevalence
Amenity Insights for Pozzuoli
- Essential amenities in Pozzuoli that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pozzuoli: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pozzuoli to stay competitive.
Pozzuoli Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pozzuoli
- The typical guest profile for Airbnb in Pozzuoli consists of predominantly international visitors (77%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 22.8% of guests.
- Key international markets include Italy (22.8%) and France (14.8%).
- Top languages spoken are English (41.1%) followed by Italian (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pozzuoli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |