Pompei Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Pompei in 2025? Explore comprehensive Airbnb analytics for Pompei, Campania, Italy to uncover income potential. This 2025 STR market report for Pompei, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 433 active listings.
Whether you're considering an Airbnb investment in Pompei, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pompei Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pompei Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pompei (2025)
Understanding the monthly revenue variations for Airbnb listings in Pompei is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pompei is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pompei across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,237+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,475 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $383, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pompei
Pompei Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pompei STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pompei:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pompei
Average Daily Rate (ADR) Airbnb Trends in Pompei (2025)
Effective short term rental pricing strategy in Pompei involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pompei typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Pompei
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Airbnb Seasonality Analysis & Trends in Pompei (2025)
Peak Season (August, May, July)
- Revenue averages $1,554 per month
- Occupancy rates average 44.1%
- Daily rates average $104
Shoulder Season
- Revenue averages $1,132 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $98
Low Season (January, February, November)
- Revenue drops to average $646 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $91
Seasonality Insights for Pompei
- The Airbnb seasonality in Pompei shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pompei's highest earning potential, with monthly revenues capable of climbing to $1,607, occupancy reaching a high of 46.0%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $597, occupancy could drop to 20.5%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pompei.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pompei seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pompei (2025)
Exploring the top neighborhoods for short-term rentals in Pompei? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pompeii Archaeological Park | A UNESCO World Heritage site famous for its well-preserved ruins and artifacts from the ancient Roman city destroyed by Mount Vesuvius. A major draw for history buffs and tourists interested in archaeology. | Pompeii Ruins, Villa of the Mysteries, Pompeii Forum, House of the Faun, The Amphitheater of Pompeii |
| Vesuvius National Park | A stunning natural park surrounding the famous volcano, offering hiking trails and breathtaking views. Ideal for adventure seekers and nature lovers looking to explore unique landscapes. | Mount Vesuvius, Path of the Gods, Hiking Trails, Panoramic Views, Visitor Center |
| Pompeii Historical Center | This area is rich with cultural heritage, featuring historical buildings, shops, and traditional Italian cuisine. It provides a lively atmosphere perfect for visitors wanting an authentic local experience. | Piazza Amedeo, Church of the Annunciation, Local Cuisine Restaurants, Shopping Streets, Caffè e Gelato |
| Scafati | Located just outside Pompeii, Scafati offers affordable accommodations and is well-connected to public transport for visiting Pompeii and surrounding areas. Ideal for budget-conscious travelers. | Scafati Market, Historical Churches, Local Cafés, Proximity to Pompeii |
| Herculaneum | Another archaeological site close to Pompeii, less crowded but equally fascinating. Attracts visitors looking to explore the ruins of a city also destroyed by Vesuvius. Perfect for longer stays. | Herculaneum Ruins, The Ancient Theatre, House of the Deer, Villa of the Papyri, Parks and Gardens |
| Sant'Anastasia | A quiet town near Pompeii, known for its rural charm and beautiful landscapes. Appeals to those looking for a peaceful escape from the tourist hustle while still being close to attractions. | Local Vineyards, Countryside Trails, Historical Sites, Campanian Cuisine, Cultural Festivals |
| Trecase | A charming town located at the foot of Mount Vesuvius, offering a tranquil environment with access to nature. Great for those interested in hiking and exploring local culture. | Vesuvius National Park, Local Olive Oil Producers, Historical Sites, Quiet Villages, Agricultural Tours |
| Nocera Inferiore | A larger town nearby with diverse attractions including markets and shopping, ideal for visitors who want to experience daily Italian life while being an easy trip to Pompeii. | Historic Cathedral, Local Markets, Parks, Shopping Areas, Nearby Historical Sites |
Understanding Airbnb License Requirements & STR Laws in Pompei (2025)
Yes, Pompei, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pompei to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 50% licensed listings)
Top Performing Airbnb Properties in Pompei (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pompeibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mediterranean style “Casa Ingenito” w/ rooftop
Entire Place • 4 bedrooms
Villa Elisabetta
Entire Place • 3 bedrooms
Mediterranean style w/ rooftop “Casa Ingenito”
Entire Place • 2 bedrooms
Luxury design apartment “Casa Silvia”
Entire Place • 2 bedrooms
“Casa Ingenito” mediterranean style w/ rooftop
Entire Place • 2 bedrooms
Lilli's home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pompei (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pompei based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco | 4 | $327,477 | 820 | 4.98/5.0 |
| Quattro Accommodations | 13 | $163,084 | 98 | 3.26/5.0 |
| Achille | 8 | $140,660 | 1433 | 4.94/5.0 |
| B&B Pompeii Ruins De CHARME | 5 | $105,196 | 129 | 4.81/5.0 |
| Carmine | 6 | $87,153 | 338 | 4.57/5.0 |
| Alfonso | 7 | $80,862 | 148 | 4.45/5.0 |
| Antonella | 3 | $72,470 | 25 | 3.18/5.0 |
| Aurelia | 5 | $72,226 | 87 | 3.90/5.0 |
| Giovanni | 2 | $71,121 | 52 | 4.87/5.0 |
| Stefano | 4 | $68,570 | 1297 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pompei.
Dive Deeper: Advanced Pompei STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pompei. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPompei Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pompei
- The Pompei Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 47.8% of the 433 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pompei, Hotel/Boutique properties are the most common (37.4%), reflecting the local real estate landscape.
- Houses represent a significant 23.3% portion, catering likely to families or larger groups.
- The presence of 37.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.1%) offer potential for unique stay experiences.
Pompei Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pompei
- The dominant room capacity in Pompei is 1 bedroom listings, making up 56.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.8% of the active Airbnb listings in Pompei, indicating a high concentration in these sizes.
- With over half the market (56.6%) consisting of studios or 1-bedroom units, Pompei is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pompei.
Pompei Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pompei
- The most common guest capacity trend in Pompei vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pompei STR market, accounting for 42.1% of listings.
- 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pompei.
- On average, properties in Pompei are equipped to host 3.2 guests.
Pompei Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pompei
- The most common availability pattern in Pompei falls within the 271-366 days range, representing 56.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pompei (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pompei Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
235 listings
58.5% of total
2 Nights
76 listings
18.9% of total
3 Nights
11 listings
2.7% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
42 listings
10.4% of total
30+ Nights
36 listings
9% of total
Key Insights
- The most prevalent minimum stay requirement in Pompei is 1 Night, adopted by 58.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.4%) of the Pompei Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.5% of Pompei hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pompei.
Pompei Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
128 listings
35.9% of total
Moderate
170 listings
47.6% of total
Strict
57 listings
16% of total
Cancellation Policy Insights for Pompei
- The prevailing Airbnb cancellation policy trend in Pompei is Moderate, used by 47.6% of listings.
- The market strongly favors guest-friendly terms, with 83.5% of listings offering Flexible or Moderate policies. This suggests guests in Pompei may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.6% market standard in Pompei.
- Regularly review your cancellation policy against competitors and market demand shifts in Pompei.
Pompei STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pompei
- The overall average booking lead time for vacation rentals in Pompei is 49 days.
- Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Pompei.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Pompei averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pompei (2025)
Amenity Prevalence
Amenity Insights for Pompei
- Essential amenities in Pompei that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pompei: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pompei to stay competitive.
Pompei Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pompei
- The typical guest profile for Airbnb in Pompei consists of predominantly international visitors (93%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.1% of guests.
- Key international markets include United States (23.9%) and United Kingdom (17.8%).
- Top languages spoken are English (48.8%) followed by French (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pompei Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |