Piano di Sorrento Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Piano di Sorrento in 2025? Explore comprehensive Airbnb analytics for Piano di Sorrento, Campania, Italy to uncover income potential. This 2025 STR market report for Piano di Sorrento, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 232 active listings.
Whether you're considering an Airbnb investment in Piano di Sorrento, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Piano di Sorrento Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Piano di Sorrento Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Piano di Sorrento (2025)
Understanding the monthly revenue variations for Airbnb listings in Piano di Sorrento is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Piano di Sorrento is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Piano di Sorrento across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,902+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,622 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,197 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,260, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Piano di Sorrento
Piano di Sorrento Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Piano di Sorrento STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Piano di Sorrento:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Piano di Sorrento
Average Daily Rate (ADR) Airbnb Trends in Piano di Sorrento (2025)
Effective short term rental pricing strategy in Piano di Sorrento involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Piano di Sorrento typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $443+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Piano di Sorrento
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Airbnb Seasonality Analysis & Trends in Piano di Sorrento (2025)
Peak Season (June, July, August)
- Revenue averages $4,658 per month
- Occupancy rates average 62.1%
- Daily rates average $260
Shoulder Season
- Revenue averages $3,003 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $232
Low Season (January, February, March)
- Revenue drops to average $1,193 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $200
Seasonality Insights for Piano di Sorrento
- The Airbnb seasonality in Piano di Sorrento shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Piano di Sorrento's highest earning potential, with monthly revenues capable of climbing to $4,714, occupancy reaching a high of 68.5%, and ADRs peaking at $266.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,042, occupancy could drop to 20.6%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Piano di Sorrento.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Piano di Sorrento seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Piano di Sorrento (2025)
Exploring the top neighborhoods for short-term rentals in Piano di Sorrento? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Piano di Sorrento Centro | The heart of Piano di Sorrento, offering easy access to local shops, restaurants, and the beautiful coastline. Ideal for travelers seeking a local experience close to the beach. | Marina di Cassano, Piazza della Vittoria, La Tonnarella, Villa Fondi, Chiesa di San Michele, Local markets |
| Meta | A charming seaside town known for its beautiful beaches and proximity to Sorrento. Attracts tourists looking for a quieter stay while being close to major attractions. | Spiaggia di Meta, Villa Giustiniani, Marina di Meta, Cimitero Monumentale, Santuario di San Michele |
| Sant'Agnello | Close to Sorrento and offers a more residential vibe. Great for families and long-term stays with easy access to local amenities. | Piazza della Repubblica, Parco Ferriero, Leonelli's Beach, Local artisan shops, Sorrento Cathedral |
| Nerano | A picturesque fishing village known for its stunning coastline and clear waters, popular for those seeking relaxation and natural beauty. | Marina del Cantone, Spiaggia di Nerano, Sentiero degli Dei, Local seafood restaurants |
| Sorrento | Famous tourist destination with breathtaking views, luxurious accommodations, and a vibrant nightlife. A hotspot for tourists year-round. | Piazza Tasso, Marina Piccola, Museo Correale, Sorrento Lift, Sedil Dominova |
| Positano | Known for its cliffside villages and picturesque beaches. A luxury destination that attracts high-paying tourists. | Spiaggia Grande, Fornillo Beach, Church of Santa Maria Assunta, Path of the Gods, Local boutiques |
| Praiano | A tranquil alternative to Positano, offering stunning sea views and beautiful hiking trails. Perfect for peaceful retreats and nature lovers. | Marina di Praia, Spiaggia del Fornillo, Sentiero degli Dei hiking trail, Local art galleries |
| Vico Equense | Famous for its panoramic views and untouched beaches. Family-friendly and known for its culinary offerings, appealing to food enthusiasts. | Castello Giusso, Marina di Vico, Seiano Beach, Local wineries, Pizza studies |
Understanding Airbnb License Requirements & STR Laws in Piano di Sorrento (2025)
Yes, Piano di Sorrento, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Piano di Sorrento to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Piano di Sorrento (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Piano di Sorrentobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Scuderie Fondi
Entire Place • 5 bedrooms
Villa D'Esposito - Sorrento Coast.
Entire Place • 4 bedrooms
Villa Sole - Sorrento Coast, garden, pool, parking
Entire Place • 4 bedrooms
Villa Cristina - De Vivo Realty
Entire Place • 3 bedrooms
Villa Veronica luxury suites
Private Room • 1 bedroom
![[Sorrento Coast] - Villa with garden for 9 guests](https://a0.muscache.com/im/pictures/miso/Hosting-890483795164610962/original/9e431230-7e29-4f56-b86f-3d4cdc94be92.jpeg?im_w=480&im_format=avif)
[Sorrento Coast] - Villa with garden for 9 guests
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Piano di Sorrento (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Piano di Sorrento based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salvatore | 8 | $236,877 | 615 | 4.87/5.0 |
| Francesco | 6 | $230,728 | 152 | 4.75/5.0 |
| Estate | 7 | $220,608 | 338 | 4.77/5.0 |
| Smart Holiday Sorrento | 7 | $218,351 | 201 | 4.09/5.0 |
| Fabio | 2 | $190,939 | 53 | 5.00/5.0 |
| Riccardo | 1 | $159,026 | 34 | 4.88/5.0 |
| Antonino | 11 | $156,501 | 158 | 2.86/5.0 |
| Nicola | 1 | $149,907 | 22 | 4.95/5.0 |
| Marco | 3 | $145,338 | 66 | 4.66/5.0 |
| Salvatore | 3 | $144,319 | 229 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Piano di Sorrento.
Dive Deeper: Advanced Piano di Sorrento STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Piano di Sorrento. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPiano di Sorrento Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Piano di Sorrento
- The Piano di Sorrento Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.4% of the 232 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Piano di Sorrento, Apartment/Condo properties are the most common (53%), reflecting the local real estate landscape.
- Houses represent a significant 28% portion, catering likely to families or larger groups.
- The presence of 14.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.3%) offer potential for unique stay experiences.
Piano di Sorrento Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Piano di Sorrento
- The dominant room capacity in Piano di Sorrento is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.2% of the active Airbnb listings in Piano di Sorrento, indicating a high concentration in these sizes.
Piano di Sorrento Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Piano di Sorrento
- The most common guest capacity trend in Piano di Sorrento vacation rentals is listings accommodating 4 guests (21.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Piano di Sorrento STR market, accounting for 39.7% of listings.
- 21.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Piano di Sorrento.
- On average, properties in Piano di Sorrento are equipped to host 3.4 guests.
Piano di Sorrento Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Piano di Sorrento
- The most common availability pattern in Piano di Sorrento falls within the 181-270 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Piano di Sorrento (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Piano di Sorrento Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
30.3% of total
2 Nights
55 listings
24.9% of total
3 Nights
57 listings
25.8% of total
4-6 Nights
10 listings
4.5% of total
7-29 Nights
8 listings
3.6% of total
30+ Nights
24 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in Piano di Sorrento is 1 Night, adopted by 30.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in Piano di Sorrento, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.3% of Piano di Sorrento hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Piano di Sorrento.
Piano di Sorrento Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
19 listings
9.1% of total
Super Strict 60 Days
4 listings
1.9% of total
Flexible
30 listings
14.4% of total
Moderate
111 listings
53.1% of total
Strict
45 listings
21.5% of total
Cancellation Policy Insights for Piano di Sorrento
- The prevailing Airbnb cancellation policy trend in Piano di Sorrento is Moderate, used by 53.1% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (21.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.1% market standard in Piano di Sorrento.
- Regularly review your cancellation policy against competitors and market demand shifts in Piano di Sorrento.
Piano di Sorrento STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Piano di Sorrento
- The overall average booking lead time for vacation rentals in Piano di Sorrento is 58 days.
- Guests book furthest in advance for stays during June (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Piano di Sorrento.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Piano di Sorrento averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Piano di Sorrento (2025)
Amenity Prevalence
Amenity Insights for Piano di Sorrento
- Essential amenities in Piano di Sorrento that guests expect include: Wifi, Air conditioning, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Piano di Sorrento: Wifi, Air conditioning, Essentials, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Essentials, Heating.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Piano di Sorrento to stay competitive.
Piano di Sorrento Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Piano di Sorrento
- The typical guest profile for Airbnb in Piano di Sorrento consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 2.9% of guests.
- Key international markets include United States (26.3%) and United Kingdom (14.5%).
- Top languages spoken are English (51.6%) followed by Spanish (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Piano di Sorrento Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |