Maiori Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Maiori in 2025? Explore comprehensive Airbnb analytics for Maiori, Campania, Italy to uncover income potential. This 2025 STR market report for Maiori, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 292 active listings.
Whether you're considering an Airbnb investment in Maiori, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maiori Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maiori Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maiori (2025)
Understanding the monthly revenue variations for Airbnb listings in Maiori is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maiori is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maiori across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,152+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,154 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,909 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $945, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maiori
Maiori Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maiori STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maiori:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maiori
Average Daily Rate (ADR) Airbnb Trends in Maiori (2025)
Effective short term rental pricing strategy in Maiori involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maiori typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Maiori
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Airbnb Seasonality Analysis & Trends in Maiori (2025)
Peak Season (July, August, May)
- Revenue averages $4,659 per month
- Occupancy rates average 52.8%
- Daily rates average $289
Shoulder Season
- Revenue averages $2,925 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $256
Low Season (February, March, December)
- Revenue drops to average $1,132 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $230
Seasonality Insights for Maiori
- The Airbnb seasonality in Maiori shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maiori's highest earning potential, with monthly revenues capable of climbing to $4,783, occupancy reaching a high of 57.5%, and ADRs peaking at $301.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,081, occupancy could drop to 17.7%, and ADRs may adjust down to $227.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maiori.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maiori seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maiori (2025)
Exploring the top neighborhoods for short-term rentals in Maiori? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Maiori offers beautiful views of the sea and charming architecture. It's a prime location for tourists wanting to experience local culture and accessibility to attractions. | Maiori Beach, Collegiata di Santa Maria a Mare, Castle of San Nicola de Thoro-Plano, Municipal Museum of Ravello, Lungomare Amendola |
| Lungomare | The seafront promenade is popular among visitors for leisurely walks, dining, and enjoying the scenic views of the Amalfi Coast. Ideal for hosting guests looking for relaxation by the sea. | Maiori Beach, Beach clubs, Restaurants overlooking the ocean, Sunset views, Water sports activities |
| Ruga Nova | A quaint street known for its local shops and cafes. This area attracts tourists and locals alike, providing a genuine flavor of Maiori's local life. | Gelaterias, Artisan shops, Street markets, Historical sites, Live performances |
| Punta Bellavista | Known for its stunning panoramic views of the coastline. It attracts visitors interested in photography and nature walks, making it a desirable spot for unique stays. | Viewpoint of Punta Bellavista, Hiking trails, Nature walks, Quiet atmosphere, Amalfi Coast views |
| Frazione di Minori | Just a short distance from Maiori, Minori offers a serene environment coupled with exquisite local cuisine. A strategic place for those wanting to explore the surrounding areas. | Minori Beach, Roman Villa, Local bakeries, Seaside restaurants, Artistic heritage |
| Castiglione | A peaceful neighborhood perfect for families and travelers looking for a retreat. More spacious accommodations and a relaxed atmosphere make it attractive for vacation rentals. | Local parks, Nature trails, Family-friendly beaches, Market areas, Historic sites |
| Ravello | Famous for its gardens and stunning views, Ravello attracts tourists looking for luxury experiences. It's a prime spot for higher-end Airbnb listings. | Villa Rufolo, Villa Cimbrone, Ravello Festival, Belvedere di Santa Chiara, Cultural heritage sites |
| Monte Faito | An outdoor adventure destination, appealing to hikers and nature lovers. The area offers lodgings for those seeking a more rustic, adventurous experience in the mountains. | Hiking trails, Scenic views, Nature reserves, Alpine activities, Peaceful cabins |
Understanding Airbnb License Requirements & STR Laws in Maiori (2025)
Yes, Maiori, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maiori to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Maiori (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maioribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magic oasis/Heated XL Marine Pool/private sea bay
Entire Place • 6 bedrooms
Villa Costanza, pool and jacuzzi with a great view
Entire Place • 4 bedrooms
Acquachiara Seaside Luxury Villa in Amalfi Coast
Entire Place • 4 bedrooms
L'Olearia Luxury Country Villa in Amalfi Coast
Entire Place • 3 bedrooms
Villa Venere by MyVillaCollection
Entire Place • 4 bedrooms
Villa Scarlato - Elegant Retreat
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maiori (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maiori based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Federico | 4 | $542,279 | 143 | 4.92/5.0 |
| Ulrico | 1 | $496,405 | 60 | 4.88/5.0 |
| Vittoria | 1 | $296,511 | 18 | 4.89/5.0 |
| Gian Luca | 10 | $232,004 | 288 | 3.92/5.0 |
| Tiziana | 19 | $176,884 | 126 | 3.67/5.0 |
| La Torre Della Limonaia | 4 | $172,876 | 239 | 3.67/5.0 |
| Clelia | 8 | $163,724 | 406 | 4.51/5.0 |
| Raffaela | 4 | $136,584 | 258 | 4.96/5.0 |
| Roberto | 3 | $132,176 | 323 | 4.82/5.0 |
| Luca | 1 | $122,307 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maiori.
Dive Deeper: Advanced Maiori STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maiori. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaiori Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maiori
- The Maiori Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.2% of the 292 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maiori, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 30.8% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.4%) offer potential for unique stay experiences.
Maiori Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maiori
- The dominant room capacity in Maiori is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.1% of the active Airbnb listings in Maiori, indicating a high concentration in these sizes.
Maiori Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maiori
- The most common guest capacity trend in Maiori vacation rentals is listings accommodating 4 guests (31.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maiori STR market, accounting for 52.4% of listings.
- 21.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maiori.
- On average, properties in Maiori are equipped to host 3.9 guests.
Maiori Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maiori
- The most common availability pattern in Maiori falls within the 271-366 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maiori (41.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maiori Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
17.8% of total
2 Nights
63 listings
22.4% of total
3 Nights
68 listings
24.2% of total
4-6 Nights
12 listings
4.3% of total
7-29 Nights
30 listings
10.7% of total
30+ Nights
58 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Maiori is 3 Nights, adopted by 24.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Maiori, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 24.2% of Maiori hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maiori.
Maiori Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
4.9% of total
Super Strict 60 Days
6 listings
2.4% of total
Flexible
48 listings
19.4% of total
Moderate
99 listings
40.1% of total
Strict
82 listings
33.2% of total
Cancellation Policy Insights for Maiori
- The prevailing Airbnb cancellation policy trend in Maiori is Moderate, used by 40.1% of listings.
- There's a relatively balanced mix between guest-friendly (59.5%) and stricter (33.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.1% market standard in Maiori.
- With 33.2% using Strict terms, this is a viable option in Maiori, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maiori.
Maiori STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maiori
- The overall average booking lead time for vacation rentals in Maiori is 61 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Maiori.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Maiori averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maiori (2025)
Amenity Prevalence
Amenity Insights for Maiori
- Essential amenities in Maiori that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maiori: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maiori to stay competitive.
Maiori Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maiori
- The typical guest profile for Airbnb in Maiori consists of predominantly international visitors (94%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 6.0% of guests.
- Key international markets include United States (29.2%) and United Kingdom (11%).
- Top languages spoken are English (47.5%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maiori Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |