Giugliano in Campania Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Giugliano in Campania in 2025? Explore comprehensive Airbnb analytics for Giugliano in Campania, Campania, Italy to uncover income potential. This 2025 STR market report for Giugliano in Campania, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Giugliano in Campania, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Giugliano in Campania Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Giugliano in Campania Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Giugliano in Campania (2025)
Understanding the monthly revenue variations for Airbnb listings in Giugliano in Campania is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Giugliano in Campania is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Giugliano in Campania across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,894+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,313 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $847 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $328, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Giugliano in Campania
Giugliano in Campania Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Giugliano in Campania STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Giugliano in Campania:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Giugliano in Campania
Average Daily Rate (ADR) Airbnb Trends in Giugliano in Campania (2025)
Effective short term rental pricing strategy in Giugliano in Campania involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Giugliano in Campania typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $153+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Giugliano in Campania
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Airbnb Seasonality Analysis & Trends in Giugliano in Campania (2025)
Peak Season (August, July, June)
- Revenue averages $1,621 per month
- Occupancy rates average 52.0%
- Daily rates average $99
Shoulder Season
- Revenue averages $883 per month
- Occupancy maintains around 27.0%
- Daily rates hold near $100
Low Season (January, February, November)
- Revenue drops to average $360 per month
- Occupancy decreases to average 14.6%
- Daily rates adjust to average $109
Seasonality Insights for Giugliano in Campania
- The Airbnb seasonality in Giugliano in Campania shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Giugliano in Campania's highest earning potential, with monthly revenues capable of climbing to $1,707, occupancy reaching a high of 56.1%, and ADRs peaking at $113.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $230, occupancy could drop to 11.6%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Giugliano in Campania.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Giugliano in Campania seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Giugliano in Campania (2025)
Exploring the top neighborhoods for short-term rentals in Giugliano in Campania? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Giugliano | The heart of Giugliano with easy access to shopping, dining, and entertainment. It's a vibrant area popular among locals and tourists alike. | Giugliano Town Hall, Villa Comunale, Parco Città di Giugliano |
| Palazzo Della Cultura | A cultural hotspot that attracts visitors interested in local history and arts. Hosting near this area guarantees cultural immersion. | Palazzo Della Cultura, Local museums, Cultural events |
| Via Roma | A bustling street with various shops, cafes, and restaurants. Perfect for visitors looking for an authentic Italian experience and good food. | Shops and boutiques, Cafes, Parks |
| Nola | Nearby town with historical significance and attractions, making it an ideal base for exploring the Campania region. | Nola Cathedral, Historical center, Local markets |
| Castel Volturno | Attracts tourists due to its beaches and natural landscapes. An excellent choice for beach lovers and those seeking a relaxing stay. | Beaches, Natural parks, Wildlife reserves |
| Afragola | Another nearby town known for its proximity to Naples and local attractions, appealing to travelers looking to explore the region further. | Afragola Cathedral, Local shops, Proximity to Naples |
| Lago Patria | A scenic area near a lake that offers recreational activities and relaxation. Attractive to families and nature lovers. | Lakeside parks, Outdoor activities, Cafes |
| Marano di Napoli | A neighboring municipality that offers rich historical sites and is a quick commute to Naples. Great for heritage tourism. | Historical landmarks, Local dining spots, Proximity to Napoli |
Understanding Airbnb License Requirements & STR Laws in Giugliano in Campania (2025)
Yes, Giugliano in Campania, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Giugliano in Campania to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Giugliano in Campania (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Giugliano in Campaniabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Casetta dell 'Artist
Entire Place • 2 bedrooms
Casa Petito
Entire Place • 2 bedrooms
Stefy's garden house
Entire Place • 2 bedrooms
Lighthouse con piscina
Entire Place • 1 bedroom
Villa A G 6
Entire Place • 1 bedroom
Studio Apartment 1
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Giugliano in Campania (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Giugliano in Campania based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giovanna | 3 | $23,391 | 35 | 4.52/5.0 |
| Host #421226613 | 2 | $20,829 | 44 | 4.76/5.0 |
| Mariangela | 3 | $18,446 | 14 | 3.33/5.0 |
| Paola | 1 | $16,471 | 25 | 4.92/5.0 |
| Nadia | 1 | $14,392 | 29 | 4.93/5.0 |
| Stefania | 1 | $13,470 | 98 | 4.81/5.0 |
| Host #417279066 | 1 | $11,691 | 1 | 0.00/5.0 |
| Gianfranco | 1 | $11,305 | 37 | 4.65/5.0 |
| Host #119290101 | 1 | $8,678 | 0 | 0.00/5.0 |
| Attilio | 1 | $5,745 | 16 | 4.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Giugliano in Campania.
Dive Deeper: Advanced Giugliano in Campania STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Giugliano in Campania. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGiugliano in Campania Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Giugliano in Campania
- The Giugliano in Campania Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Giugliano in Campania, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 23.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Giugliano in Campania Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Giugliano in Campania
- The dominant room capacity in Giugliano in Campania is 1 bedroom listings, making up 71.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 100.0% of the active Airbnb listings in Giugliano in Campania, indicating a high concentration in these sizes.
- With over half the market (71.4%) consisting of studios or 1-bedroom units, Giugliano in Campania is particularly well-suited for individuals or couples.
Giugliano in Campania Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Giugliano in Campania
- The most common guest capacity trend in Giugliano in Campania vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Giugliano in Campania STR market, accounting for 66.6% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Giugliano in Campania.
- On average, properties in Giugliano in Campania are equipped to host 3.6 guests.
Giugliano in Campania Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Giugliano in Campania
- The most common availability pattern in Giugliano in Campania falls within the 271-366 days range, representing 61.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Giugliano in Campania (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Giugliano in Campania Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
3 listings
16.7% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Giugliano in Campania is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Giugliano in Campania Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Giugliano in Campania hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Giugliano in Campania.
Giugliano in Campania Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
46.7% of total
Moderate
6 listings
40% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Giugliano in Campania
- The prevailing Airbnb cancellation policy trend in Giugliano in Campania is Flexible, used by 46.7% of listings.
- The market strongly favors guest-friendly terms, with 86.7% of listings offering Flexible or Moderate policies. This suggests guests in Giugliano in Campania may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.7% market standard in Giugliano in Campania.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Giugliano in Campania.
Giugliano in Campania STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Giugliano in Campania
- The overall average booking lead time for vacation rentals in Giugliano in Campania is 48 days.
- Guests book furthest in advance for stays during June (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Giugliano in Campania.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Giugliano in Campania averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Giugliano in Campania (2025)
Amenity Prevalence
Amenity Insights for Giugliano in Campania
- Essential amenities in Giugliano in Campania that guests expect include: Free parking on premises, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Giugliano in Campania: Free parking on premises, TV, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Giugliano in Campania to stay competitive.
Giugliano in Campania Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Giugliano in Campania
- The typical guest profile for Airbnb in Giugliano in Campania consists of predominantly international visitors (67%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.3% of guests.
- Key international markets include Italy (33.3%) and France (22.7%).
- Top languages spoken are English (33.3%) followed by Italian (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Giugliano in Campania Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |