Ercolano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Ercolano in 2025? Explore comprehensive Airbnb analytics for Ercolano, Campania, Italy to uncover income potential. This 2025 STR market report for Ercolano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 172 active listings.
Whether you're considering an Airbnb investment in Ercolano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ercolano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ercolano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ercolano (2025)
Understanding the monthly revenue variations for Airbnb listings in Ercolano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ercolano is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ercolano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,063+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,256 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $724 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ercolano
Ercolano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ercolano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ercolano:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ercolano
Average Daily Rate (ADR) Airbnb Trends in Ercolano (2025)
Effective short term rental pricing strategy in Ercolano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ercolano typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Ercolano
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Airbnb Seasonality Analysis & Trends in Ercolano (2025)
Peak Season (May, August, July)
- Revenue averages $1,480 per month
- Occupancy rates average 43.4%
- Daily rates average $90
Shoulder Season
- Revenue averages $939 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $88
Low Season (January, February, November)
- Revenue drops to average $463 per month
- Occupancy decreases to average 20.0%
- Daily rates adjust to average $85
Seasonality Insights for Ercolano
- The Airbnb seasonality in Ercolano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ercolano's highest earning potential, with monthly revenues capable of climbing to $1,532, occupancy reaching a high of 46.3%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $421, occupancy could drop to 17.4%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ercolano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ercolano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ercolano (2025)
Exploring the top neighborhoods for short-term rentals in Ercolano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ercolano Archaeological Park | A UNESCO World Heritage Site, this archaeological park is one of the best-preserved ancient Roman cities, drawing history enthusiasts and tourists alike. | Ruins of Pompeii, Herculaneum ruins, Villa of the Papyri, The Archaeological Museum of Naples |
| Terra Murata | A picturesque area with stunning views of the Bay of Naples, popular for its historic charm and scenic walks. | Historic village, Viewpoints over the Bay, Church of Santa Margherita |
| Vesuvio National Park | A must-visit for nature lovers, this national park features breathtaking views and hiking trails leading to the famous Mount Vesuvius. | Hiking trails, Panoramic views, Visitors center, Volcanology Museum |
| Ercolano's seafront | A charming coastal area filled with local restaurants and beautiful beachside walks, appealing to families and beach-goers. | Beach access, Seafood restaurants, Water sports, Lido Maris |
| Historic Town Center | The central part of Ercolano filled with local shops, cafes, and historical buildings, perfect for experiencing authentic Italian culture. | Church of Santa Caterina, Historic buildings, Local markets |
| Local Vineyards | This region is known for its unique wines, attracting wine enthusiasts for tours and tastings in the beautiful countryside. | Wine tasting tours, Vineyard experiences, Scenic landscapes |
| Ercolano's Nightlife | With a growing number of bars and clubs, this area is becoming popular for younger tourists looking for nightlife activities. | Local bars, Nightclubs, Live music venues |
| Cultural Festivals | Various festivals throughout the year that celebrate the local culture, attracting many visitors and providing unique experiences. | Cultural events, Food festivals, Live performances |
Understanding Airbnb License Requirements & STR Laws in Ercolano (2025)
Yes, Ercolano, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ercolano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 48% licensed listings)
Top Performing Airbnb Properties in Ercolano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ercolanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nunzia Villa
Entire Place • 7 bedrooms
Pompei e Capri the view from Vesuvio
Entire Place • 2 bedrooms
Casa Zelia
Entire Place • 3 bedrooms
Superior room - Maison Di Fiore b&b
Private Room • 1 bedroom
B&B Sunset Giove
Entire Place • 1 bedroom
Casa Graziosa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ercolano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ercolano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enrica | 4 | $72,081 | 389 | 4.84/5.0 |
| Sergio | 4 | $65,805 | 170 | 4.73/5.0 |
| Bedandbreakfast | 2 | $64,422 | 41 | 2.42/5.0 |
| Maison | 3 | $55,221 | 4 | 1.67/5.0 |
| Federica | 2 | $50,783 | 86 | 4.89/5.0 |
| Rosaria | 3 | $42,602 | 146 | 4.73/5.0 |
| Lucia | 2 | $39,097 | 20 | 4.97/5.0 |
| Emilia | 4 | $38,500 | 240 | 4.95/5.0 |
| Francesca | 5 | $35,134 | 121 | 3.44/5.0 |
| Giuliano | 4 | $32,692 | 6 | 1.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ercolano.
Dive Deeper: Advanced Ercolano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ercolano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsErcolano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ercolano
- The Ercolano Airbnb market composition is heavily skewed towards Private Room listings, which make up 47.7% of the 172 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ercolano, Hotel/Boutique properties are the most common (48.8%), reflecting the local real estate landscape.
- Houses represent a significant 21.5% portion, catering likely to families or larger groups.
- The presence of 48.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.8%) offer potential for unique stay experiences.
Ercolano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ercolano
- The dominant room capacity in Ercolano is 1 bedroom listings, making up 48.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.7% of the active Airbnb listings in Ercolano, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ercolano.
Ercolano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ercolano
- The most common guest capacity trend in Ercolano vacation rentals is listings accommodating 2 guests (21.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ercolano STR market, accounting for 41.8% of listings.
- 11.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ercolano.
- On average, properties in Ercolano are equipped to host 2.6 guests.
Ercolano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ercolano
- The most common availability pattern in Ercolano falls within the 271-366 days range, representing 62.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ercolano (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ercolano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
54.1% of total
2 Nights
35 listings
22.3% of total
3 Nights
11 listings
7% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
10 listings
6.4% of total
30+ Nights
14 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ercolano is 1 Night, adopted by 54.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.4%) of the Ercolano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.1% of Ercolano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ercolano.
Ercolano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.7% of total
Flexible
36 listings
26.7% of total
Moderate
74 listings
54.8% of total
Strict
24 listings
17.8% of total
Cancellation Policy Insights for Ercolano
- The prevailing Airbnb cancellation policy trend in Ercolano is Moderate, used by 54.8% of listings.
- The market strongly favors guest-friendly terms, with 81.5% of listings offering Flexible or Moderate policies. This suggests guests in Ercolano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.8% market standard in Ercolano.
- Regularly review your cancellation policy against competitors and market demand shifts in Ercolano.
Ercolano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ercolano
- The overall average booking lead time for vacation rentals in Ercolano is 44 days.
- Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Ercolano.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Ercolano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ercolano (2025)
Amenity Prevalence
Amenity Insights for Ercolano
- Essential amenities in Ercolano that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ercolano: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Air conditioning or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ercolano to stay competitive.
Ercolano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ercolano
- The typical guest profile for Airbnb in Ercolano consists of predominantly international visitors (91%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 9.1% of guests.
- Key international markets include France (21.1%) and United States (13.1%).
- Top languages spoken are English (40.9%) followed by French (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ercolano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |