Castellammare di Stabia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Castellammare di Stabia in 2025? Explore comprehensive Airbnb analytics for Castellammare di Stabia, Campania, Italy to uncover income potential. This 2025 STR market report for Castellammare di Stabia, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 305 active listings.
Whether you're considering an Airbnb investment in Castellammare di Stabia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Castellammare di Stabia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Castellammare di Stabia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Castellammare di Stabia (2025)
Understanding the monthly revenue variations for Airbnb listings in Castellammare di Stabia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Castellammare di Stabia is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Castellammare di Stabia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,856+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,846 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,078 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $531, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Castellammare di Stabia
Castellammare di Stabia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Castellammare di Stabia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Castellammare di Stabia:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Castellammare di Stabia
Average Daily Rate (ADR) Airbnb Trends in Castellammare di Stabia (2025)
Effective short term rental pricing strategy in Castellammare di Stabia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Castellammare di Stabia typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Castellammare di Stabia
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Airbnb Seasonality Analysis & Trends in Castellammare di Stabia (2025)
Peak Season (June, May, August)
- Revenue averages $2,312 per month
- Occupancy rates average 48.3%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,468 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $141
Low Season (January, March, November)
- Revenue drops to average $702 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $116
Seasonality Insights for Castellammare di Stabia
- The Airbnb seasonality in Castellammare di Stabia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Castellammare di Stabia's highest earning potential, with monthly revenues capable of climbing to $2,419, occupancy reaching a high of 54.3%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $621, occupancy could drop to 18.2%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Castellammare di Stabia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Castellammare di Stabia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Castellammare di Stabia (2025)
Exploring the top neighborhoods for short-term rentals in Castellammare di Stabia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina di Stabia | A vibrant waterfront area popular for its marina and beaches, attracting tourists who enjoy sailing, water sports, and seaside relaxation. | Marina di Stabia, Lido Pizzeria, Stabia Beach, Selve di Castel San Elmo, Castellammare Castle |
| Historic Center | Rich in history and culture, the historic center offers charming streets, local shops, and traditional restaurants, appealing to tourists interested in local culture. | Castellammare di Stabia Cathedral, Villa Comunale, Museo di Stabia, Piazza Giovanni XXIII, Basilica di Santa Maria della Libera |
| Monte Faito | Ideal for nature lovers and those seeking breathtaking views, this area is popular for hiking and outdoor activities, catering to adventure travelers. | Monte Faito, Parco Regionale dei Monti Lattari, Sentiero degli Dei, Hiking Trails, Viewpoints |
| Lido Azzurro | A peaceful seaside district known for its stunning beaches and family-friendly atmosphere, making it a perfect spot for families on vacation. | Lido Azzurro Beach, Beach Clubs, Water Sports, Local Restaurants, Relaxation Spots |
| Via Porto | A bustling street lined with eateries and shops, ideal for visitors who enjoy a lively ambiance and local cuisine. | Via Porto Restaurants, Local Shops, Gelaterias, Seafood Markets, Street Performers |
| Rione Frattini | A cozy residential neighborhood that gives visitors a taste of everyday life in Castellammare, making it appealing for long stays. | Local Cafes, Markets, Quiet Streets, Community Events, Cultural Experiences |
| Via Fabrizio Mazzola | Known for its vibrant nightlife and social scene, this area attracts younger travelers and those looking for entertainment options. | Bars and Clubs, Live Music Venues, Street Events, Dancing Spots, Night Markets |
| Cala di Stabia | A scenic cove offering picturesque views and a more intimate beach experience, great for couples and romantic getaways. | Cala di Stabia Beach, Cliffside Views, Sunsets, Romantic Walks, Hidden Coves |
Understanding Airbnb License Requirements & STR Laws in Castellammare di Stabia (2025)
Yes, Castellammare di Stabia, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Castellammare di Stabia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Castellammare di Stabia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Castellammare di Stabiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Amore seaview pool garden & Spa
Entire Place • 7 bedrooms
Newly renovated apartment consisting of a large living area and four double bedrooms served by a pri
Entire Place • 4 bedrooms
Casa sul Mare
Entire Place • 5 bedrooms
Casa Maria Elena
Entire Place • 4 bedrooms
Suite with Jacuzzi in Room
Entire Place • 1 bedroom
Villa Paradiso pool & garden!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Castellammare di Stabia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Castellammare di Stabia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria Grazia | 3 | $275,291 | 118 | 4.56/5.0 |
| Liberato | 6 | $165,982 | 115 | 4.85/5.0 |
| Rodolfo Ran Srls | 9 | $118,243 | 438 | 3.79/5.0 |
| Vincenzo Maria | 2 | $102,604 | 46 | 5.00/5.0 |
| Novasol | 1 | $89,330 | 32 | 4.69/5.0 |
| Antonello | 5 | $77,631 | 61 | 3.57/5.0 |
| Mariagrazia | 3 | $77,194 | 52 | 4.91/5.0 |
| Angelo | 3 | $77,064 | 80 | 4.89/5.0 |
| Marilin Jannet | 5 | $68,475 | 324 | 4.72/5.0 |
| Novasol | 1 | $68,239 | 19 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Castellammare di Stabia.
Dive Deeper: Advanced Castellammare di Stabia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Castellammare di Stabia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCastellammare di Stabia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Castellammare di Stabia
- The Castellammare di Stabia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.2% of the 305 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Castellammare di Stabia, Apartment/Condo properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 22.6% portion, catering likely to families or larger groups.
- The presence of 23% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.3%) offer potential for unique stay experiences.
Castellammare di Stabia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Castellammare di Stabia
- The dominant room capacity in Castellammare di Stabia is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.8% of the active Airbnb listings in Castellammare di Stabia, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Castellammare di Stabia.
Castellammare di Stabia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Castellammare di Stabia
- The most common guest capacity trend in Castellammare di Stabia vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Castellammare di Stabia STR market, accounting for 47.3% of listings.
- 14.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Castellammare di Stabia.
- On average, properties in Castellammare di Stabia are equipped to host 3.3 guests.
Castellammare di Stabia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Castellammare di Stabia
- The most common availability pattern in Castellammare di Stabia falls within the 271-366 days range, representing 49.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Castellammare di Stabia (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Castellammare di Stabia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
36.3% of total
2 Nights
77 listings
28.2% of total
3 Nights
28 listings
10.3% of total
4-6 Nights
6 listings
2.2% of total
7-29 Nights
30 listings
11% of total
30+ Nights
33 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Castellammare di Stabia is 1 Night, adopted by 36.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Castellammare di Stabia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Castellammare di Stabia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.3% of Castellammare di Stabia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Castellammare di Stabia.
Castellammare di Stabia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Super Strict 60 Days
2 listings
0.8% of total
Flexible
65 listings
27.3% of total
Moderate
125 listings
52.5% of total
Strict
45 listings
18.9% of total
Cancellation Policy Insights for Castellammare di Stabia
- The prevailing Airbnb cancellation policy trend in Castellammare di Stabia is Moderate, used by 52.5% of listings.
- The market strongly favors guest-friendly terms, with 79.8% of listings offering Flexible or Moderate policies. This suggests guests in Castellammare di Stabia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.5% market standard in Castellammare di Stabia.
- Regularly review your cancellation policy against competitors and market demand shifts in Castellammare di Stabia.
Castellammare di Stabia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Castellammare di Stabia
- The overall average booking lead time for vacation rentals in Castellammare di Stabia is 42 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Castellammare di Stabia.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Castellammare di Stabia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Castellammare di Stabia (2025)
Amenity Prevalence
Amenity Insights for Castellammare di Stabia
- Essential amenities in Castellammare di Stabia that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Castellammare di Stabia: TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Castellammare di Stabia to stay competitive.
Castellammare di Stabia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Castellammare di Stabia
- The typical guest profile for Airbnb in Castellammare di Stabia consists of predominantly international visitors (93%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 7.1% of guests.
- Key international markets include United States (15.3%) and United Kingdom (13.1%).
- Top languages spoken are English (44%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Castellammare di Stabia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |