Caserta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Caserta in 2025? Explore comprehensive Airbnb analytics for Caserta, Campania, Italy to uncover income potential. This 2025 STR market report for Caserta, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Caserta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Caserta Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Caserta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Caserta (2025)
Understanding the monthly revenue variations for Airbnb listings in Caserta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Caserta is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Caserta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,947+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,309 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $687 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $311, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Caserta
Caserta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Caserta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Caserta:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Caserta
Average Daily Rate (ADR) Airbnb Trends in Caserta (2025)
Effective short term rental pricing strategy in Caserta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Caserta typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $131+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Caserta
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Airbnb Seasonality Analysis & Trends in Caserta (2025)
Peak Season (May, April, June)
- Revenue averages $1,466 per month
- Occupancy rates average 32.4%
- Daily rates average $86
Shoulder Season
- Revenue averages $837 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $85
Low Season (January, February, November)
- Revenue drops to average $652 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $81
Seasonality Insights for Caserta
- The Airbnb seasonality in Caserta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Caserta's highest earning potential, with monthly revenues capable of climbing to $1,698, occupancy reaching a high of 41.3%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $626, occupancy could drop to 25.2%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Caserta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Caserta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Caserta (2025)
Exploring the top neighborhoods for short-term rentals in Caserta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Caserta City Center | The heart of Caserta, known for its stunning Royal Palace and beautiful gardens. Offers a mix of cultural experiences, dining options, and proximity to the train station for easy travel. | Palazzo Reale di Caserta, Giardini del Palazzo, Teatro di Corte, Royal Park of Capodimonte, Via Mazzini shopping area |
| San Leucio | A UNESCO World Heritage site famous for its silk production and historical significance. Attracts visitors interested in history and craftsmanship. | Belvedere di San Leucio, San Leucio Silk Museum, Monastery of San Leucio, Breathtaking views of the surrounding countryside |
| Marcianise | A rapidly developing area with various shopping centers and business opportunities. Appeals to families and travelers looking for convenience. | La Reggia Designer Outlet, Shopping malls, Local markets and eateries |
| Capua | Rich in historical significance with Roman ruins and attractions. Popular with history enthusiasts and those exploring the ancient sites of Campania. | Anfiteatro Campano, Museo Campano, Castello di Capua |
| Aversa | Known for its beautiful medieval architecture and rich traditions. Attracts cultural tourists and those looking to explore quaint Italian towns. | Aversa Cathedral, Piazza Municipio, Historic town center |
| Sessa Aurunca | Offers a rich history and beautiful landscapes. Ideal for those looking to escape to nature while enjoying cultural experiences. | Castello di Sessa Aurunca, Roman Theater, Natural parks and countryside |
| Teano | A charming town with historical relevance and peaceful surroundings. Attracts visitors seeking authenticity and local experiences. | Santa Maria di Teano, Papal Palace, Ancient ruins |
| Casagiove | A small yet lively town adjacent to Caserta. Offers a local experience with proximity to the larger city attractions. | Historic churches, Local dining options, Community events |
Understanding Airbnb License Requirements & STR Laws in Caserta (2025)
Yes, Caserta, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Caserta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 36% licensed listings)
Top Performing Airbnb Properties in Caserta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Casertabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge duplex with rooftop. Royal Palace adjacent
Entire Place • 2 bedrooms
Two-room garden apartment with swimming pool
Entire Place • 1 bedroom
Lovely and chic duplex with rooftop
Entire Place • 2 bedrooms
Sorelle Costa - Apt 1 - Caserta Old Town
Entire Place • 1 bedroom
Sweet Home La Ville
Entire Place • 2 bedrooms
Sorelle Costa - Apt 4 - Centro Storico Caserta
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Caserta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Caserta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Saverio | 4 | $64,028 | 18 | 4.97/5.0 |
| Rita | 2 | $55,895 | 51 | 4.96/5.0 |
| Michele E Monika | 5 | $38,574 | 57 | 4.93/5.0 |
| Fabiana | 2 | $30,234 | 8 | 2.00/5.0 |
| Daniele | 2 | $29,859 | 90 | 4.91/5.0 |
| Lisa | 4 | $29,249 | 79 | 4.68/5.0 |
| Alessia | 1 | $27,303 | 9 | 5.00/5.0 |
| Antonio | 4 | $25,983 | 14 | 1.21/5.0 |
| Armando | 4 | $25,619 | 85 | 4.84/5.0 |
| Giuseppe | 3 | $24,586 | 27 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Caserta.
Dive Deeper: Advanced Caserta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Caserta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCaserta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Caserta
- The Caserta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.6% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Caserta, Apartment/Condo properties are the most common (57.5%), reflecting the local real estate landscape.
- The presence of 27.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.
Caserta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Caserta
- The dominant room capacity in Caserta is 1 bedroom listings, making up 58.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.4% of the active Airbnb listings in Caserta, indicating a high concentration in these sizes.
- With over half the market (58.2%) consisting of studios or 1-bedroom units, Caserta is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Caserta.
Caserta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Caserta
- The most common guest capacity trend in Caserta vacation rentals is listings accommodating 2 guests (28.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Caserta STR market, accounting for 53.4% of listings.
- On average, properties in Caserta are equipped to host 3.0 guests.
Caserta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Caserta
- The most common availability pattern in Caserta falls within the 271-366 days range, representing 69.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Caserta (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Caserta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
77 listings
57.5% of total
2 Nights
25 listings
18.7% of total
3 Nights
2 listings
1.5% of total
7-29 Nights
19 listings
14.2% of total
30+ Nights
11 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Caserta is 1 Night, adopted by 57.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the Caserta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.5% of Caserta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Caserta.
Caserta Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
48 listings
44.9% of total
Moderate
46 listings
43% of total
Strict
13 listings
12.1% of total
Cancellation Policy Insights for Caserta
- The prevailing Airbnb cancellation policy trend in Caserta is Flexible, used by 44.9% of listings.
- The market strongly favors guest-friendly terms, with 87.9% of listings offering Flexible or Moderate policies. This suggests guests in Caserta may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.9% market standard in Caserta.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Caserta.
Caserta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Caserta
- The overall average booking lead time for vacation rentals in Caserta is 31 days.
- Guests book furthest in advance for stays during October (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Caserta.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Caserta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Caserta (2025)
Amenity Prevalence
Amenity Insights for Caserta
- Essential amenities in Caserta that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Caserta: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Caserta to stay competitive.
Caserta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Caserta
- The typical guest profile for Airbnb in Caserta consists of a mix of domestic (52%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 52.3% of guests.
- Key international markets include Italy (52.3%) and United States (9.8%).
- Top languages spoken are English (36.3%) followed by Italian (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Caserta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |