Capri Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Capri in 2025? Explore comprehensive Airbnb analytics for Capri, Campania, Italy to uncover income potential. This 2025 STR market report for Capri, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 423 active listings.
Whether you're considering an Airbnb investment in Capri, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Capri Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Capri Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Capri (2025)
Understanding the monthly revenue variations for Airbnb listings in Capri is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Capri is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Capri across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,744+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,609 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,740 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,043, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Capri
Capri Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Capri STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Capri:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Capri
Average Daily Rate (ADR) Airbnb Trends in Capri (2025)
Effective short term rental pricing strategy in Capri involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Capri typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $675 or more.
- Typical properties (Median) charge around $372 per night.
- Entry-level properties (Bottom 25%) earn around $240 per night.
Average Daily Rate (ADR) Trend by Month in Capri
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Airbnb Seasonality Analysis & Trends in Capri (2025)
Peak Season (August, June, July)
- Revenue averages $9,716 per month
- Occupancy rates average 50.6%
- Daily rates average $647
Shoulder Season
- Revenue averages $5,378 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $581
Low Season (January, March, December)
- Revenue drops to average $2,001 per month
- Occupancy decreases to average 19.8%
- Daily rates adjust to average $568
Seasonality Insights for Capri
- The Airbnb seasonality in Capri shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Capri's highest earning potential, with monthly revenues capable of climbing to $9,940, occupancy reaching a high of 52.4%, and ADRs peaking at $655.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,863, occupancy could drop to 18.6%, and ADRs may adjust down to $525.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Capri.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Capri seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Capri (2025)
Exploring the top neighborhoods for short-term rentals in Capri? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina Grande | The main port area of Capri, offering stunning views, easy accessibility, and a vibrant atmosphere. It's a popular spot for tourists arriving by ferry and looking to explore the island. | Blue Grotto, Mount Solaro, Piazzetta di Capri, Capri Funicular, Boat tours |
| Anacapri | A quieter and more residential area, Anacapri offers a more local experience and is known for its beautiful views and charming streets. Attracts tourists looking for a peaceful getaway away from the crowds. | Villa San Michele, Chairlift to Monte Solaro, Church of San Michele, Punta Carena Lighthouse, Anacapri's quaint shops and cafes |
| Capri Town | The bustling heart of the island, Capri Town is filled with luxury shops, restaurants, and historical landmarks. It's perfect for tourists wanting to experience the glamour and charm of Capri. | Piazza Umberto I, Gardens of Augustus, Via Camerelle, Villa Jovis, Capri's nightlife |
| Tiberio | A luxurious residential area of Capri, known for its exclusivity and beautiful views. Ideal for high-end tourists and those looking for a serene and upscale experience. | Villa Lysis, Natural Arch, Private beaches, Exclusive dining options, Scenic viewpoints |
| Faraglioni | This iconic natural rock formation is a must-see in Capri. Visitors often seek accommodations nearby to enjoy picturesque views and morning walks by the sea. | Faraglioni Rocks, Marina Piccola Beach, Scenic viewpoints, Boat rental opportunities, Photography spots |
| Marina Piccola | A charming beach area that is less crowded than Marina Grande, Marina Piccola offers stunning views of the Faraglioni and is perfect for beach lovers and sun seekers. | Beaches, Beach clubs, Water sports, Relaxing seaside cafes, Walking trails |
| Punta Tragara | A secluded and stunning viewpoint overlooking the Faraglioni, Punta Tragara is a quiet area that attracts tourists looking for tranquility and breathtaking scenery. | Scenic viewpoints, Exclusive villas, Hiking trails, Nature walks, Peaceful atmosphere |
| Via Camerelle | Known as the luxury shopping street of Capri, Via Camerelle is where tourists can indulge in high-end fashion and enjoy the vibrant atmosphere of the island's glamour. | High-end boutiques, Cafes and restaurants, Art galleries, Fashion events, People watching |
Understanding Airbnb License Requirements & STR Laws in Capri (2025)
Yes, Capri, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Capri to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Capri (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Capribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Capri Terrazza Tragara
Entire Place • 6 bedrooms
Villa Sabrina by Elite Villas
Entire Place • 2 bedrooms
Faraglionensis MonaconeHouse Villa
Entire Place • 2 bedrooms
Villa Hibiscus
Entire Place • 2 bedrooms
RESIDENCE LEONARDO - CAPRI, MARINA PICCOLA
Entire Place • 3 bedrooms
Villa Danima - Pool with a view of the Faraglioni
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Capri (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Capri based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonio | 45 | $3,468,875 | 1228 | 4.08/5.0 |
| Giada | 14 | $879,739 | 20 | 1.67/5.0 |
| Nicolò | 6 | $445,826 | 68 | 4.94/5.0 |
| Giuseppe | 1 | $377,441 | 30 | 4.90/5.0 |
| Luigia | 10 | $357,482 | 210 | 3.28/5.0 |
| Luca | 4 | $336,947 | 130 | 3.55/5.0 |
| Giovanna | 2 | $329,808 | 19 | 4.69/5.0 |
| Ambra | 2 | $319,931 | 3 | 2.50/5.0 |
| Ivan | 3 | $242,425 | 64 | 4.90/5.0 |
| The Gocce Team | 3 | $241,050 | 50 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Capri.
Dive Deeper: Advanced Capri STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Capri. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCapri Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Capri
- The Capri Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 423 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Capri, Apartment/Condo properties are the most common (46.6%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 0.9%) offer potential for unique stay experiences.
Capri Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Capri
- The dominant room capacity in Capri is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Capri, indicating a high concentration in these sizes.
- A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Capri.
Capri Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Capri
- The most common guest capacity trend in Capri vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Capri STR market, accounting for 45.2% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Capri.
- On average, properties in Capri are equipped to host 4.3 guests.
Capri Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Capri
- The most common availability pattern in Capri falls within the 271-366 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Capri (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Capri Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
11.7% of total
2 Nights
152 listings
38.8% of total
3 Nights
62 listings
15.8% of total
4-6 Nights
47 listings
12% of total
7-29 Nights
38 listings
9.7% of total
30+ Nights
47 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Capri is 2 Nights, adopted by 38.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12%) caters to monthly stays (30+ nights) in Capri, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.8% of Capri hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
- A 2-night minimum appears standard (38.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Capri.
Capri Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
1.5% of total
Super Strict 30 Days
13 listings
3.8% of total
Flexible
36 listings
10.7% of total
Moderate
151 listings
44.7% of total
Strict
133 listings
39.3% of total
Cancellation Policy Insights for Capri
- The prevailing Airbnb cancellation policy trend in Capri is Moderate, used by 44.7% of listings.
- There's a relatively balanced mix between guest-friendly (55.4%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.7% market standard in Capri.
- With 39.3% using Strict terms, this is a viable option in Capri, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Capri.
Capri STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Capri
- The overall average booking lead time for vacation rentals in Capri is 60 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Capri.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Capri averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Capri (2025)
Amenity Prevalence
Amenity Insights for Capri
- Essential amenities in Capri that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Capri: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Capri to stay competitive.
Capri Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Capri
- The typical guest profile for Airbnb in Capri consists of predominantly international visitors (96%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.1% of guests.
- Key international markets include United States (54.9%) and Canada (6.3%).
- Top languages spoken are English (54%) followed by Spanish (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Capri Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |
| Sant'Agnello | 282 | $2,509 | $306.70 | 47% |