Amalfi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Amalfi in 2025? Explore comprehensive Airbnb analytics for Amalfi, Campania, Italy to uncover income potential. This 2025 STR market report for Amalfi, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 463 active listings.
Whether you're considering an Airbnb investment in Amalfi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Amalfi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Amalfi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Amalfi (2025)
Understanding the monthly revenue variations for Airbnb listings in Amalfi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amalfi is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amalfi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,740+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,908 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,110 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,731, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amalfi
Amalfi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Amalfi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amalfi:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amalfi
Average Daily Rate (ADR) Airbnb Trends in Amalfi (2025)
Effective short term rental pricing strategy in Amalfi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amalfi typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $506+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $304 or more.
- Typical properties (Median) charge around $217 per night.
- Entry-level properties (Bottom 25%) earn around $157 per night.
Average Daily Rate (ADR) Trend by Month in Amalfi
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Airbnb Seasonality Analysis & Trends in Amalfi (2025)
Peak Season (July, September, June)
- Revenue averages $6,550 per month
- Occupancy rates average 60.0%
- Daily rates average $358
Shoulder Season
- Revenue averages $4,187 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $318
Low Season (February, March, December)
- Revenue drops to average $1,761 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $280
Seasonality Insights for Amalfi
- The Airbnb seasonality in Amalfi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Amalfi's highest earning potential, with monthly revenues capable of climbing to $6,727, occupancy reaching a high of 64.8%, and ADRs peaking at $370.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,651, occupancy could drop to 24.4%, and ADRs may adjust down to $274.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amalfi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Amalfi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Amalfi (2025)
Exploring the top neighborhoods for short-term rentals in Amalfi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Positano | A picturesque cliffside village known for its dramatic views and beautiful beaches. Popular with travelers looking for a romantic getaway and breathtaking scenery. | Spiaggia Grande, Path of the Gods hike, Church of Santa Maria Assunta, Fornillo Beach, Local boutiques and cafes |
| Amalfi Town | Rich in history and culture, Amalfi Town offers stunning architecture and coastal views. Highly attractive for tourists wanting to explore the Amalfi Coast's charm. | Amalfi Cathedral, Paper Museum, Museo della Carta, Beaches of Amalfi, Charming piazzas |
| Ravello | Known for its stunning gardens and music festivals, Ravello is the perfect spot for hosts targeting cultural enthusiasts and artists. | Villa Rufolo, Villa Cimbrone, Ravello Festival, Scenic viewpoints, Local artisanal shops |
| Praiano | A quieter alternative to Positano, Praiano offers a more intimate experience with equally stunning views. Great for guests seeking a relaxing vacation. | Marina di Praia, Gavitella Beach, Sentiero degli Dei hiking trail, Local seafood dining |
| Maiori | Larger beach area than most towns along the coast, making it attractive for families. Known for its long beach and affordable accommodations. | Maiori Beach, Santa Maria a Mare Church, Walk along the Lungomare, Local dining options |
| Minori | Famous for its pastry shops and lesser tourist crowds, Minori is ideal for those wanting an authentic Italian experience with charming local culture. | Minori Beach, La Spiaggia di Minori, Roman Villa, Local pastry shops, Relaxed dining spots |
| Cetara | A small fishing village known for its anchovy production, Cetara offers a unique coastal experience and is popular among foodies. | Cetara Beach, Fishing boat tours, Local seafood restaurants, Scenic hiking paths |
| Atrani | One of the smallest towns in Italy, Atrani has a beautiful beach and is known for its quaint atmosphere. Perfect for those looking for a unique getaway. | Atrani Beach, Charming alleys and squares, Local art galleries, Close proximity to Amalfi |
Understanding Airbnb License Requirements & STR Laws in Amalfi (2025)
Yes, Amalfi, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Amalfi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Amalfi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amalfibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Vettica
Entire Place • 8 bedrooms
Amore Rentals - Palazzo della Storia with Sea View
Entire Place • 4 bedrooms
Villa LAURO- Old Chapel
Entire Place • 4 bedrooms
Villa Gioiello - Sea view pool with chromotherapy
Entire Place • 8 bedrooms
Amalfi Coast Villa Knight
Entire Place • 5 bedrooms
The Enchantment of the Coast
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Amalfi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Amalfi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rossella | 12 | $577,478 | 589 | 4.78/5.0 |
| Giovanna | 4 | $502,634 | 285 | 4.65/5.0 |
| Domenico And Luisa | 17 | $476,307 | 386 | 4.33/5.0 |
| Anna | 15 | $463,972 | 1222 | 4.75/5.0 |
| Argo | 1 | $418,091 | 4 | 5.00/5.0 |
| Amore Rentals | 1 | $409,580 | 35 | 5.00/5.0 |
| Cristina | 6 | $330,669 | 291 | 4.84/5.0 |
| Giulia | 1 | $321,025 | 24 | 4.88/5.0 |
| Cristian | 5 | $314,212 | 101 | 4.97/5.0 |
| Giovanna And Luigi | 3 | $298,726 | 34 | 3.31/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amalfi.
Dive Deeper: Advanced Amalfi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amalfi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmalfi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amalfi
- The Amalfi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.7% of the 463 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Amalfi, Apartment/Condo properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 33.5% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.4%) offer potential for unique stay experiences.
Amalfi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amalfi
- The dominant room capacity in Amalfi is 1 bedroom listings, making up 50.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.0% of the active Airbnb listings in Amalfi, indicating a high concentration in these sizes.
- With over half the market (50.1%) consisting of studios or 1-bedroom units, Amalfi is particularly well-suited for individuals or couples.
Amalfi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amalfi
- The most common guest capacity trend in Amalfi vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Amalfi STR market, accounting for 56.8% of listings.
- 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amalfi.
- On average, properties in Amalfi are equipped to host 3.6 guests.
Amalfi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amalfi
- The most common availability pattern in Amalfi falls within the 181-270 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Amalfi (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Amalfi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
15.3% of total
2 Nights
89 listings
20.3% of total
3 Nights
131 listings
29.8% of total
4-6 Nights
56 listings
12.8% of total
7-29 Nights
12 listings
2.7% of total
30+ Nights
84 listings
19.1% of total
Key Insights
- The most prevalent minimum stay requirement in Amalfi is 3 Nights, adopted by 29.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (19.1%) caters to monthly stays (30+ nights) in Amalfi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 29.8% of Amalfi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amalfi.
Amalfi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
46 listings
10.8% of total
Super Strict 60 Days
27 listings
6.4% of total
Flexible
55 listings
12.9% of total
Moderate
147 listings
34.6% of total
Strict
150 listings
35.3% of total
Cancellation Policy Insights for Amalfi
- The prevailing Airbnb cancellation policy trend in Amalfi is Strict, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (47.5%) and stricter (35.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.3% market standard in Amalfi.
- With 35.3% using Strict terms, this is a viable option in Amalfi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Amalfi.
Amalfi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Amalfi
- The overall average booking lead time for vacation rentals in Amalfi is 69 days.
- Guests book furthest in advance for stays during May (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Amalfi.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Amalfi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Amalfi (2025)
Amenity Prevalence
Amenity Insights for Amalfi
- Essential amenities in Amalfi that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amalfi: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amalfi to stay competitive.
Amalfi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Amalfi
- The typical guest profile for Airbnb in Amalfi consists of predominantly international visitors (99%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 1.2% of guests.
- Key international markets include United States (49%) and Canada (11.5%).
- Top languages spoken are English (58%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Amalfi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |
| Sant'Agnello | 282 | $2,509 | $306.70 | 47% |