Lamezia Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Calabria, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Lamezia Terme in 2025? Explore comprehensive Airbnb analytics for Lamezia Terme, Calabria, Italy to uncover income potential. This 2025 STR market report for Lamezia Terme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.

Whether you're considering an Airbnb investment in Lamezia Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lamezia Terme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lamezia Terme Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$77
The average rental revenue earned for an occupied room per day in Lamezia Terme.
Occupancy Rate(?)
27.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,215
Typical annual income for an Airbnb listing in Lamezia Terme. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
41.9%
Strong growth (41.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Lamezia Terme.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Lamezia Terme.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
99
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lamezia Terme (2025)

Understanding the monthly revenue variations for Airbnb listings in Lamezia Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lamezia Terme is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lamezia Terme across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,423+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $776 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $444 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $217, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lamezia Terme

Lamezia Terme Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lamezia Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lamezia Terme:

  • Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lamezia Terme

Average Daily Rate (ADR) Airbnb Trends in Lamezia Terme (2025)

Effective short term rental pricing strategy in Lamezia Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lamezia Terme typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
  • Typical properties (Median) charge around $57 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Lamezia Terme

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Airbnb Seasonality Analysis & Trends in Lamezia Terme (2025)

Peak Season (August, July, September)
  • Revenue averages $921 per month
  • Occupancy rates average 36.9%
  • Daily rates average $75
Shoulder Season
  • Revenue averages $746 per month
  • Occupancy maintains around 24.2%
  • Daily rates hold near $74
Low Season (January, February, March)
  • Revenue drops to average $382 per month
  • Occupancy decreases to average 19.1%
  • Daily rates adjust to average $72

Seasonality Insights for Lamezia Terme

  • The Airbnb seasonality in Lamezia Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lamezia Terme's highest earning potential, with monthly revenues capable of climbing to $1,103, occupancy reaching a high of 44.6%, and ADRs peaking at $77.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $322, occupancy could drop to 15.9%, and ADRs may adjust down to $71.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lamezia Terme.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lamezia Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lamezia Terme (2025)

Exploring the top neighborhoods for short-term rentals in Lamezia Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Viale della Libertà
The main street of Lamezia Terme, offering access to shops, restaurants, and cafes. A vibrant area frequently visited by tourists.
Centro Commerciale Lamezia, Parco della Favola, Piazza Bestseller, Piazza Italia, Teatro Umberto
Lamezia Terme Centrale
The central train station area, making it a hub for travelers coming to and from other cities. Ideal for short-term stays.
Stazione di Lamezia Terme Centrale, Museo Diocesano, Chiesa di Santa Maria Maggiore
Sambiase
A quaint neighborhood with traditional Calabrian charm. Offers a taste of local life while still being close to the city's amenities.
Chiesa di San Giovanni Battista, Parco Robinson, Local eateries and markets
Nicastro
Historic area known for its medieval architecture and the beautiful Castello Normanno. Attracts history enthusiasts and tourists.
Castello Normanno, Piazza San Domenico, Chiesa di San Michele
Gizzeria
A nearby coastal village known for its beautiful beaches and water sports. Ideal for beach lovers and summer tourists.
Spiaggia di Gizzeria, Kite surf spots, Local seafood restaurants
Falerna
Another coastal town close to Lamezia Terme, perfect for guests looking for a beach getaway with access to local attractions.
Falerna Marina, Lago di Falerna, Beaches and promenade
Lamezia Terme Airport Area
Convenient location for travelers using the airport. Ideal for those seeking a quick and accessible stay before or after flights.
Lamezia Terme International Airport, Parking facilities, Rental car services
Torre di Ruggiero
A peaceful, scenic area just outside Lamezia Terme, surrounded by nature. Attracts those looking for tranquility and relaxation.
Natural parks, Local hiking trails, Traditional agriturismi

Understanding Airbnb License Requirements & STR Laws in Lamezia Terme (2025)

Yes, Lamezia Terme, Calabria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lamezia Terme to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 42% licensed listings)

Top Performing Airbnb Properties in Lamezia Terme (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lamezia Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

TWO panoramic experience

TWO panoramic experience

Entire Place • 1 bedroom

$55,374
Revenue
74.5%
Occupancy
$258.80
Daily Rate
Small Exclusive Retreat

Small Exclusive Retreat

Entire Place • 1 bedroom

$43,448
Revenue
52.4%
Occupancy
$278.20
Daily Rate
At the Court of King Federico

At the Court of King Federico

Entire Place • 2 bedrooms

$17,765
Revenue
41.6%
Occupancy
$106.93
Daily Rate
B&Boutique Lamezia Terme Suite King Jacuzzi

B&Boutique Lamezia Terme Suite King Jacuzzi

Private Room • N/A

$15,644
Revenue
15.0%
Occupancy
$161.06
Daily Rate
Loft Marinella l'aereoporto di Lamezia sul mare

Loft Marinella l'aereoporto di Lamezia sul mare

Entire Place • 1 bedroom

$15,534
Revenue
62.6%
Occupancy
$89.67
Daily Rate
Independent apartment

Independent apartment

Entire Place • 1 bedroom

$14,845
Revenue
41.4%
Occupancy
$71.79
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lamezia Terme (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lamezia Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Valentino2$98,822524.99/5.0
Bruno9$60,59130.56/5.0
Giovanni3$30,217164.93/5.0
Host #4915388923$20,74920.00/5.0
Francesco Maria2$19,5182784.89/5.0
Luca1$17,765144.71/5.0
Francesca & Giovanni7$15,9931143.94/5.0
Host #5696606861$15,534104.50/5.0
Giovanni1$14,845225.00/5.0
Federica1$12,345224.59/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lamezia Terme.

Dive Deeper: Advanced Lamezia Terme STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lamezia Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lamezia Terme Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lamezia Terme

  • The Lamezia Terme Airbnb market composition is heavily skewed towards Private Room listings, which make up 50.5% of the 99 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lamezia Terme, Hotel/Boutique properties are the most common (40.4%), reflecting the local real estate landscape.
  • Houses represent a significant 24.2% portion, catering likely to families or larger groups.
  • The presence of 40.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.

Lamezia Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lamezia Terme

  • The dominant room capacity in Lamezia Terme is 1 bedroom listings, making up 58.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 78.8% of the active Airbnb listings in Lamezia Terme, indicating a high concentration in these sizes.
  • With over half the market (58.6%) consisting of studios or 1-bedroom units, Lamezia Terme is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lamezia Terme.

Lamezia Terme Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lamezia Terme

  • The most common guest capacity trend in Lamezia Terme vacation rentals is listings accommodating 2 guests (29.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Lamezia Terme STR market, accounting for 50.5% of listings.
  • 10.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lamezia Terme.
  • On average, properties in Lamezia Terme are equipped to host 2.8 guests.

Lamezia Terme Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lamezia Terme

  • The most common availability pattern in Lamezia Terme falls within the 271-366 days range, representing 76.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Lamezia Terme (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lamezia Terme Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (63.7%)

1 Night

58 listings

63.7% of total

2 Nights (13.2%)

2 Nights

12 listings

13.2% of total

3 Nights (3.3%)

3 Nights

3 listings

3.3% of total

4-6 Nights (3.3%)

4-6 Nights

3 listings

3.3% of total

7-29 Nights (12.1%)

7-29 Nights

11 listings

12.1% of total

30+ Nights (4.4%)

30+ Nights

4 listings

4.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Lamezia Terme is 1 Night, adopted by 63.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.9%) of the Lamezia Terme Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 63.7% of Lamezia Terme hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lamezia Terme.

Lamezia Terme Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (27.9%)

Flexible

19 listings

27.9% of total

Moderate (39.7%)

Moderate

27 listings

39.7% of total

Strict (32.4%)

Strict

22 listings

32.4% of total

Cancellation Policy Insights for Lamezia Terme

  • The prevailing Airbnb cancellation policy trend in Lamezia Terme is Moderate, used by 39.7% of listings.
  • There's a relatively balanced mix between guest-friendly (67.6%) and stricter (32.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39.7% market standard in Lamezia Terme.
  • With 32.4% using Strict terms, this is a viable option in Lamezia Terme, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lamezia Terme.

Lamezia Terme STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lamezia Terme

  • The overall average booking lead time for vacation rentals in Lamezia Terme is 35 days.
  • Guests book furthest in advance for stays during August (average 62 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Lamezia Terme.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
  • Monitor your own booking lead times against these Lamezia Terme averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lamezia Terme (2025)

Amenity Prevalence

Amenity Insights for Lamezia Terme

  • Essential amenities in Lamezia Terme that guests expect include: Essentials. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lamezia Terme: Essentials.
  • Prioritize adding missing essentials: Essentials.
  • Consider adding popular differentiators like Hot water or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lamezia Terme to stay competitive.

Lamezia Terme Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lamezia Terme

  • The typical guest profile for Airbnb in Lamezia Terme consists of predominantly international visitors (76%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 23.7% of guests.
  • Key international markets include Italy (23.7%) and Germany (19.9%).
  • Top languages spoken are English (38.3%) followed by German (13.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lamezia Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Taormina973$2,450$221.3847%
Graniti20$2,135$168.6747%
Torregrotta16$2,105$267.7236%
Viagrande34$1,921$196.4138%
Gaggi16$1,892$190.1040%
Santa Venerina53$1,872$219.9741%
Tropea10$1,702$157.2949%
Castelmola60$1,616$178.3846%
Aci Sant'Antonio30$1,483$162.3835%
Augusta316$1,458$191.3740%

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