Potenza Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Basilicata, Italy
Is Airbnb profitable in Potenza in 2025? Explore comprehensive Airbnb analytics for Potenza, Basilicata, Italy to uncover income potential. This 2025 STR market report for Potenza, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Potenza, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Potenza Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Potenza Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Potenza (2025)
Understanding the monthly revenue variations for Airbnb listings in Potenza is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Potenza is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Potenza across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,572+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,151 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $635 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $332, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Potenza
Potenza Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Potenza STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Potenza:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Potenza
Average Daily Rate (ADR) Airbnb Trends in Potenza (2025)
Effective short term rental pricing strategy in Potenza involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Potenza typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $95+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Potenza
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Airbnb Seasonality Analysis & Trends in Potenza (2025)
Peak Season (April, May, June)
- Revenue averages $1,144 per month
- Occupancy rates average 30.3%
- Daily rates average $64
Shoulder Season
- Revenue averages $773 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $67
Low Season (January, February, March)
- Revenue drops to average $587 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $74
Seasonality Insights for Potenza
- The Airbnb seasonality in Potenza shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Potenza's highest earning potential, with monthly revenues capable of climbing to $1,294, occupancy reaching a high of 39.4%, and ADRs peaking at $74.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $528, occupancy could drop to 20.8%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Potenza.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Potenza seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Potenza (2025)
Exploring the top neighborhoods for short-term rentals in Potenza? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Potenza offers charming streets, rich history, and beautiful architecture. It attracts tourists interested in culture and history, making it a prime location for Airbnb hosting. | Cathedral of San Gerardo, Piazza Mario Pagano, Palazzo Loffredo, Castello di Lagopesole, Museo Archeologico Nazionale della Basilicata |
| Via Pretoria | This lively street in Potenza is known for its shops, cafes, and restaurants, providing easy access to local amenities and attractions for visitors. | Corso Garibaldi, Teatro Stabile, Caffè Montalcino, Piazza San Francesco, Local boutiques |
| Parco del Melandro | A beautiful natural park located just outside Potenza, great for those seeking outdoor activities and natural beauty. It's perfect for nature enthusiasts and families looking for a serene getaway. | Hiking trails, Wildlife observation, Picnic areas, Scenic viewpoints, River Melandro |
| Piazza della Libertà | A central square that serves as a hub for local events and gatherings. It reflects the vibrant social life of Potenza and attracts visitors looking for local culture and nightlife. | Statue of San Gerardo, Local markets, Open-air concerts, Nearby cafes, Cultural festivals |
| Rione San Rocco | This neighborhood is known for its authentic Potenza atmosphere and local life. Investors can cater to travelers looking for an authentic experience away from tourist hotspots. | Traditional restaurants, Local shops, Artisan workshops, Cultural events, Community gatherings |
| Località Macchia di Villa | Surrounded by nature, this area is ideal for travelers looking for a peaceful retreat. Offers opportunities for nature walks and relaxation away from the city's hustle. | Nature parks, Scenic trails, Local flora and fauna, Peaceful surroundings, Relaxation spots |
| Contrada Ceraldi | A residential area that offers a glimpse of local life, attracting visitors who wish to experience Potenza like a local rather than a tourist. | Local eateries, Neighborhood parks, Community events, Traditional architecture, Friendly locals |
| Parco della Grancia | A unique park that hosts events, shows, and cultural festivals throughout the year. It's popular among families and cultural tourists looking for entertainment and leisure activities. | Open-air theater, Thematic events, Natural landscapes, Family-friendly activities, Cultural exhibitions |
Understanding Airbnb License Requirements & STR Laws in Potenza (2025)
Yes, Potenza, Basilicata, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Potenza to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 39% licensed listings)
Top Performing Airbnb Properties in Potenza (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Potenzabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Lounge of the Porticoes apartment in the heart of downtown
Entire Place • 2 bedrooms
The Lounge of the Porticoes apartment in the heart of downtown
Entire Place • 1 bedroom
Tin House
Entire Place • 2 bedrooms
Andromeda Apartment
Entire Place • 3 bedrooms
In the heart of the historic center
Entire Place • 1 bedroom
La Piazzetta - Appartamento indipendente due piani
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Potenza (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Potenza based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonio | 2 | $47,393 | 9 | 5.00/5.0 |
| Gianluca | 7 | $27,583 | 163 | 2.53/5.0 |
| Mariangela | 4 | $20,928 | 5 | 0.92/5.0 |
| Giuseppe | 1 | $18,497 | 14 | 4.71/5.0 |
| Paola | 1 | $18,305 | 16 | 4.75/5.0 |
| Carlo | 1 | $14,355 | 45 | 4.84/5.0 |
| Host #22445666 | 1 | $13,946 | 2 | 0.00/5.0 |
| Valentina | 1 | $13,566 | 49 | 4.73/5.0 |
| Liana | 2 | $13,231 | 67 | 4.82/5.0 |
| Maria Teresa | 1 | $11,851 | 13 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Potenza.
Dive Deeper: Advanced Potenza STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Potenza. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPotenza Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Potenza
- The Potenza Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.9% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Potenza, Apartment/Condo properties are the most common (70.5%), reflecting the local real estate landscape.
- Houses represent a significant 18.2% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Potenza Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Potenza
- The dominant room capacity in Potenza is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Potenza, indicating a high concentration in these sizes.
Potenza Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Potenza
- The most common guest capacity trend in Potenza vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Potenza STR market, accounting for 50.0% of listings.
- A significant 40.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Potenza.
- 11.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Potenza.
- On average, properties in Potenza are equipped to host 2.8 guests.
Potenza Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Potenza
- The most common availability pattern in Potenza falls within the 271-366 days range, representing 65.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Potenza (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Potenza Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
47.7% of total
2 Nights
10 listings
22.7% of total
3 Nights
1 listings
2.3% of total
7-29 Nights
7 listings
15.9% of total
30+ Nights
5 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Potenza is 1 Night, adopted by 47.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.4%) of the Potenza Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Potenza, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.7% of Potenza hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Potenza.
Potenza Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
43.8% of total
Moderate
14 listings
43.8% of total
Strict
4 listings
12.5% of total
Cancellation Policy Insights for Potenza
- The prevailing Airbnb cancellation policy trend in Potenza is Flexible, used by 43.8% of listings.
- The market strongly favors guest-friendly terms, with 87.6% of listings offering Flexible or Moderate policies. This suggests guests in Potenza may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.8% market standard in Potenza.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Potenza.
Potenza STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Potenza
- The overall average booking lead time for vacation rentals in Potenza is 23 days.
- Guests book furthest in advance for stays during May (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (36 days avg.) sees the longest lead times, while Fall (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Potenza.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Potenza averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Potenza (2025)
Amenity Prevalence
Amenity Insights for Potenza
- Essential amenities in Potenza that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Potenza: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Potenza to stay competitive.
Potenza Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Potenza
- The typical guest profile for Airbnb in Potenza consists of a mix of domestic (53%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 53.0% of guests.
- Key international markets include Italy (53%) and United States (10.4%).
- Top languages spoken are English (36%) followed by Italian (25.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Potenza Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |