Policoro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Basilicata, Italy
Is Airbnb profitable in Policoro in 2025? Explore comprehensive Airbnb analytics for Policoro, Basilicata, Italy to uncover income potential. This 2025 STR market report for Policoro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Policoro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Policoro Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Policoro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Policoro (2025)
Understanding the monthly revenue variations for Airbnb listings in Policoro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Policoro is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Policoro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,138+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,336 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $704 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $356, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Policoro
Policoro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Policoro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Policoro:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Policoro
Average Daily Rate (ADR) Airbnb Trends in Policoro (2025)
Effective short term rental pricing strategy in Policoro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Policoro typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $170+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Policoro
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Airbnb Seasonality Analysis & Trends in Policoro (2025)
Peak Season (August, July, September)
- Revenue averages $1,458 per month
- Occupancy rates average 39.8%
- Daily rates average $117
Shoulder Season
- Revenue averages $890 per month
- Occupancy maintains around 21.9%
- Daily rates hold near $106
Low Season (January, February, December)
- Revenue drops to average $630 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $95
Seasonality Insights for Policoro
- The Airbnb seasonality in Policoro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Policoro's highest earning potential, with monthly revenues capable of climbing to $1,780, occupancy reaching a high of 46.2%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $554, occupancy could drop to 14.3%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Policoro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Policoro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Policoro (2025)
Exploring the top neighborhoods for short-term rentals in Policoro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Policoro | The central area of Policoro, known for its vibrant atmosphere and proximity to local shops and restaurants. A great spot for tourists looking to explore the local culture and cuisine. | National Archaeological Museum of Siritide, Policoro Beach, Civita di Policoro, Piazza Antonio Segni, Local restaurants and cafes |
| Lido di Policoro | A popular beach area known for its sandy beaches and seaside resorts. Ideal for summer vacationers looking for sun and sea activities. | Policoro's sandy beaches, beach clubs and resorts, water sports activities, restaurants along the coast, family-friendly parks |
| Parco Archeologico di Metaponto | An archaeological site that attracts history enthusiasts and tourists interested in ancient Greek culture. Offers unique tours and sights. | Metapontum ruins, Temple of Apollo, Archaeological Museum of Metaponto, scenic walking paths, cultural events |
| Castellaneta Marina | A coastal destination known for its beautiful beaches and outdoor activities. Good for beachgoers and those seeking leisure. | Golden sandy beaches, nature reserves, sporting activities, campsites, local seafood restaurants |
| Torre di Mare | A scenic area with striking coastal views and traditional Italian charm. Attracts visitors looking for a relaxing getaway. | Scenic coastline, tranquil beaches, hiking trails, local artisan shops, traditional Italian trattorias |
| Metaponto Lido | Another beach-focused area that is popular for its family-friendly atmosphere and various entertainment options. | Beaches with shallow waters, kids' entertainment areas, swimming pools, local markets, beachfront bars |
| Stazione di Policoro | The area around Policoro's train station, which is convenient for travelers seeking easy transport links to other cities in Italy. | Transport hub for regional travel, local cafes and shops, nearby accommodations, proximity to attractions in surrounding areas, historical landmarks |
| Rione Rocco | An authentic neighborhood that reflects local life in Policoro. Offers a different experience for those looking to immerse themselves in the local culture. | Local markets, traditional festivals, community events, street art, local cuisine experiences |
Understanding Airbnb License Requirements & STR Laws in Policoro (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Policoro. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Policoro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Policoro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Policorobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with pool just a stone's throw from the sea
Entire Place • 2 bedrooms
Luxury Penthouse in Marinagri
Entire Place • 2 bedrooms
Ampia mansarda terzo piano
Entire Place • 2 bedrooms
Basilicata-Policoro - Sea House
Entire Place • 2 bedrooms
Holiday house Tetè Liv.0
Entire Place • 1 bedroom
NEW PENTHOUSE SEA VIEW
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Policoro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Policoro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giuseppina | 2 | $21,554 | 18 | 4.83/5.0 |
| Felice | 1 | $18,298 | 12 | 4.42/5.0 |
| Davide | 2 | $17,308 | 10 | 4.33/5.0 |
| Gianluca | 1 | $15,219 | 13 | 5.00/5.0 |
| Host #87906236 | 1 | $14,485 | 2 | 0.00/5.0 |
| Oreste | 1 | $12,721 | 30 | 4.59/5.0 |
| Host #5874620 | 1 | $12,090 | 12 | 5.00/5.0 |
| Domenico | 1 | $11,097 | 10 | 4.30/5.0 |
| Host #97086812 | 1 | $10,946 | 1 | 0.00/5.0 |
| Marilisa | 1 | $10,456 | 3 | 3.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Policoro.
Dive Deeper: Advanced Policoro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Policoro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPolicoro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Policoro
- The Policoro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Policoro, Apartment/Condo properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 40.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Policoro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Policoro
- The dominant room capacity in Policoro is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 84.6% of the active Airbnb listings in Policoro, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Policoro.
Policoro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Policoro
- The most common guest capacity trend in Policoro vacation rentals is listings accommodating 4 guests (36.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Policoro STR market, accounting for 61.5% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Policoro.
- On average, properties in Policoro are equipped to host 4.3 guests.
Policoro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Policoro
- The most common availability pattern in Policoro falls within the 271-366 days range, representing 88.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Policoro (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Policoro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
19.6% of total
2 Nights
12 listings
26.1% of total
3 Nights
7 listings
15.2% of total
4-6 Nights
3 listings
6.5% of total
7-29 Nights
15 listings
32.6% of total
Key Insights
- The most prevalent minimum stay requirement in Policoro is 7-29 Nights, adopted by 32.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 32.6% of Policoro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Policoro.
Policoro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
24.3% of total
Moderate
16 listings
43.2% of total
Strict
12 listings
32.4% of total
Cancellation Policy Insights for Policoro
- The prevailing Airbnb cancellation policy trend in Policoro is Moderate, used by 43.2% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (32.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.2% market standard in Policoro.
- With 32.4% using Strict terms, this is a viable option in Policoro, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Policoro.
Policoro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Policoro
- The overall average booking lead time for vacation rentals in Policoro is 65 days.
- Guests book furthest in advance for stays during October (average 246 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (115 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Policoro.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 246 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Policoro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Policoro (2025)
Amenity Prevalence
Amenity Insights for Policoro
- Essential amenities in Policoro that guests expect include: TV, Kitchen, Hot water, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Policoro: TV, Kitchen, Hot water, Washer.
- Prioritize adding missing essentials: TV, Kitchen, Hot water, Washer.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Policoro to stay competitive.
Policoro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Policoro
- The typical guest profile for Airbnb in Policoro consists of primarily domestic travelers (72%), often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Italian or English.
- Domestic travelers account for 72.3% of guests.
- Key international markets include Italy (72.3%) and France (7.7%).
- Top languages spoken are Italian (38.1%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rome and Milan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Policoro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Torchiara | 21 | $1,737 | $280.56 | 26% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |