Maratea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Basilicata, Italy
Is Airbnb profitable in Maratea in 2025? Explore comprehensive Airbnb analytics for Maratea, Basilicata, Italy to uncover income potential. This 2025 STR market report for Maratea, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 113 active listings.
Whether you're considering an Airbnb investment in Maratea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maratea Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maratea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maratea (2025)
Understanding the monthly revenue variations for Airbnb listings in Maratea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maratea is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maratea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,616+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,604 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $821 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $370, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maratea
Maratea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maratea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maratea:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maratea
Average Daily Rate (ADR) Airbnb Trends in Maratea (2025)
Effective short term rental pricing strategy in Maratea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maratea typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Maratea
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Airbnb Seasonality Analysis & Trends in Maratea (2025)
Peak Season (August, July, September)
- Revenue averages $2,065 per month
- Occupancy rates average 41.4%
- Daily rates average $165
Shoulder Season
- Revenue averages $1,136 per month
- Occupancy maintains around 22.1%
- Daily rates hold near $148
Low Season (February, March, November)
- Revenue drops to average $640 per month
- Occupancy decreases to average 22.1%
- Daily rates adjust to average $131
Seasonality Insights for Maratea
- The Airbnb seasonality in Maratea shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maratea's highest earning potential, with monthly revenues capable of climbing to $2,723, occupancy reaching a high of 50.6%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $519, occupancy could drop to 13.1%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maratea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maratea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maratea (2025)
Exploring the top neighborhoods for short-term rentals in Maratea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maratea Historic Center | The charming historic center of Maratea offers beautiful architecture, narrow streets, and local shops. It's a scenic area that attracts tourists interested in culture and history. | Church of Santa Maria Maggiore, Statue of Christ the Redeemer, Piazza della Libertà, Maratea's ancient ruins, Local artisan shops |
| Fiumicello | A beautiful beach area known for its stunning coastline and clear waters. It's perfect for those looking to enjoy sunbathing and water sports while being close to amenities. | Fiumicello Beach, Local seafood restaurants, Beach clubs, Water sports activities, Scenic walking paths |
| Cape Palinuro | Famous for its breathtaking cliffs and crystal-clear waters, Cape Palinuro attracts nature lovers and beachgoers looking for adventure and relaxation. | Caves of Palinuro, Cala Bianca Beach, Boat excursions, Hiking trails, Scenic lookout points |
| Ballotta | A quaint village offering panoramic views of the coastline and mountains. It's ideal for those who want a peaceful retreat away from the hustle and bustle. | Historical sites, Mountain hiking, Local festivals, Tranquil environment, Local cuisine experiences |
| La Secca | A scenic beach area with soft sands and clear waters, ideal for families and beach lovers. It offers plenty of activities and amenities nearby. | La Secca Beach, Beachfront restaurants, Water activities, Sunbathing spots, Family-friendly environment |
| Trecchina | Located in the hills, Trecchina offers charming streets and a local vibe. It's a great spot for visitors looking for mountain activities and traditional cuisine. | Local eateries, Hiking trails, Scenic views of Maratea, Cultural heritage sites, Festivals and events |
| Pian del Conca | This area is known for its agritourism and rural charm. Visitors can enjoy nature and experience the traditional lifestyle of the Basilicata region. | Agricultural tours, Traditional food experiences, Nature walks, Biodiversity, Local community events |
| Grotto di Maratea | A natural site offering stunning cave formations and geological wonders. It's popular among tourists interested in exploring nature and outdoor activities. | Cave tours, Guided hikes, Nature photography, Wildlife watching, Scenic landscapes |
Understanding Airbnb License Requirements & STR Laws in Maratea (2025)
Yes, Maratea, Basilicata, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maratea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 42% licensed listings)
Top Performing Airbnb Properties in Maratea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marateabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa vista mare
Entire Place • 7 bedrooms
Relaxation minutes from the beach near Maratea
Entire Place • 2 bedrooms
In the heart of the old town of Maratea
Entire Place • 3 bedrooms
VILLA ADELITA a Maratea
Entire Place • 4 bedrooms
House by the sea - Maratea
Entire Place • 3 bedrooms
Dimore Santojanni - La Casa sul Porto | Darsena
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maratea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maratea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Biagio | 3 | $53,994 | 16 | 3.10/5.0 |
| Alessandro | 1 | $43,534 | 3 | 5.00/5.0 |
| Antonio | 2 | $38,099 | 67 | 4.78/5.0 |
| Gianluca | 2 | $34,336 | 61 | 4.92/5.0 |
| Mirella | 1 | $28,144 | 54 | 5.00/5.0 |
| Giorgia | 4 | $25,511 | 3 | 1.25/5.0 |
| Riccardo | 1 | $22,806 | 9 | 4.44/5.0 |
| Luciana | 2 | $22,145 | 5 | 2.50/5.0 |
| Giovanni | 1 | $21,164 | 27 | 4.78/5.0 |
| Sonia | 1 | $20,618 | 38 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maratea.
Dive Deeper: Advanced Maratea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maratea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaratea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maratea
- The Maratea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maratea, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- The presence of 10.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Maratea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maratea
- The dominant room capacity in Maratea is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.7% of the active Airbnb listings in Maratea, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maratea.
Maratea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maratea
- The most common guest capacity trend in Maratea vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maratea STR market, accounting for 45.1% of listings.
- 19.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maratea.
- On average, properties in Maratea are equipped to host 3.9 guests.
Maratea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maratea
- The most common availability pattern in Maratea falls within the 271-366 days range, representing 82.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maratea (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maratea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
14.4% of total
2 Nights
25 listings
24% of total
3 Nights
15 listings
14.4% of total
4-6 Nights
22 listings
21.2% of total
7-29 Nights
25 listings
24% of total
30+ Nights
2 listings
1.9% of total
Key Insights
- The most prevalent minimum stay requirement in Maratea is 2 Nights, adopted by 24% of listings. This highlights the market's preference for shorter, flexible bookings.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24% of Maratea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.4% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maratea.
Maratea Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.1% of total
Flexible
33 listings
34.7% of total
Moderate
44 listings
46.3% of total
Strict
17 listings
17.9% of total
Cancellation Policy Insights for Maratea
- The prevailing Airbnb cancellation policy trend in Maratea is Moderate, used by 46.3% of listings.
- The market strongly favors guest-friendly terms, with 81.0% of listings offering Flexible or Moderate policies. This suggests guests in Maratea may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.3% market standard in Maratea.
- Regularly review your cancellation policy against competitors and market demand shifts in Maratea.
Maratea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maratea
- The overall average booking lead time for vacation rentals in Maratea is 67 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Maratea.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Maratea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maratea (2025)
Amenity Prevalence
Amenity Insights for Maratea
- Essential amenities in Maratea that guests expect include: Essentials. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maratea: Essentials.
- Prioritize adding missing essentials: Essentials.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maratea to stay competitive.
Maratea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maratea
- The typical guest profile for Airbnb in Maratea consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 44.2% of guests.
- Key international markets include Italy (44.2%) and United States (8.9%).
- Top languages spoken are English (41%) followed by Italian (19.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maratea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |