Vico del Gargano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Vico del Gargano in 2025? Explore comprehensive Airbnb analytics for Vico del Gargano, Apulia, Italy to uncover income potential. This 2025 STR market report for Vico del Gargano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.

Whether you're considering an Airbnb investment in Vico del Gargano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vico del Gargano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vico del Gargano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$95
The average rental revenue earned for an occupied room per day in Vico del Gargano.
Occupancy Rate(?)
39.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$5,630
Typical annual income for an Airbnb listing in Vico del Gargano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.9%
Slight decrease (-3.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Vico del Gargano.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Vico del Gargano.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
68
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vico del Gargano (2025)

Understanding the monthly revenue variations for Airbnb listings in Vico del Gargano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vico del Gargano is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vico del Gargano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,808+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $994 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $627 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $284, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vico del Gargano

Vico del Gargano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vico del Gargano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vico del Gargano:

  • Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vico del Gargano

Average Daily Rate (ADR) Airbnb Trends in Vico del Gargano (2025)

Effective short term rental pricing strategy in Vico del Gargano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vico del Gargano typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $149+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
  • Typical properties (Median) charge around $81 per night.
  • Entry-level properties (Bottom 25%) earn around $63 per night.

Average Daily Rate (ADR) Trend by Month in Vico del Gargano

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Airbnb Seasonality Analysis & Trends in Vico del Gargano (2025)

Peak Season (August, July, September)
  • Revenue averages $1,427 per month
  • Occupancy rates average 42.1%
  • Daily rates average $100
Shoulder Season
  • Revenue averages $734 per month
  • Occupancy maintains around 22.1%
  • Daily rates hold near $93
Low Season (January, February, March)
  • Revenue drops to average $297 per month
  • Occupancy decreases to average 11.6%
  • Daily rates adjust to average $91

Seasonality Insights for Vico del Gargano

  • The Airbnb seasonality in Vico del Gargano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vico del Gargano's highest earning potential, with monthly revenues capable of climbing to $1,880, occupancy reaching a high of 52.9%, and ADRs peaking at $104.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $255, occupancy could drop to 8.6%, and ADRs may adjust down to $89.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vico del Gargano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vico del Gargano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vico del Gargano (2025)

Exploring the top neighborhoods for short-term rentals in Vico del Gargano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Peschici
A charming coastal town known for its stunning beaches and historic center. A prime destination for tourists seeking both relaxation and cultural experiences, with beautiful views of the Adriatic Sea.
Peschici Castle, Spiaggia di Zaiana, Baia di Manaccora, Church of Santa Maria di Calena, Old Town of Peschici, Umbra Forest
Vico del Gargano
This picturesque village is known for its medieval architecture and proximity to the national park. It offers a unique experience for visitors looking for tranquility and nature.
Vico del Gargano old town, San Giovanni Rotondo, Parco Nazionale del Gargano, Church of Santa Maria del Carmine, Casa di Vico, Gargano National Park
Vieste
A popular seaside town famous for its beaches and crystal-clear waters. Attracts a large number of tourists, especially in the summer months, with plenty of activities and nightlife.
Vieste Castle, Pizzomunno Beach, Spiaggia di Castello, Grotte Marine, Church of Santa Maria di Merino, Umbra Forest
Mattinata
Known for its beautiful scenery and beaches, Mattinata offers a quieter alternative to the busier tourist towns, appealing to nature lovers and those seeking relaxation.
Mattinata Beach, Baia delle Zagare, Monte Sant'Angelo, Gargano National Park, Church of Santa Maria della Luce, Vigneti di Mattinata
Foresta Umbra
Located within the national park, this area is a haven for hikers and nature enthusiasts. It offers a unique experience with its dense forests and rich biodiversity.
Foresta Umbra, Hiking trails, Wildlife watching, Oak and beech forests, Altopiano del Gargano, Visitor Center of Umbra
Tremiti Islands
An archipelago off the coast known for its stunning landscapes and rich marine life. A unique getaway for tourists seeking adventure and natural beauty.
Cretan Sea, San Nicola Island, Cala delle Arene, Diving spots, Cala Matano, Historical sites
Ischitella
A small town close to the coast, offering authentic local experiences and a glimpse into rural Apulia life. Ideal for travelers seeking a peaceful retreat.
Local cuisine, Scenic landscapes, Cultural festivals, Churches and historical buildings, Proximity to beaches, Hilltop views
Cagnano Varano
Located near the lakes and the coast, this town is perfect for nature lovers and those interested in local culture. Offers a quieter stay with easy access to attractions.
Lago di Varano, Local gastronomy, Cagnano Varano Historical Center, Cultural heritage, Natural parks, Festivals and events

Understanding Airbnb License Requirements & STR Laws in Vico del Gargano (2025)

Yes, Vico del Gargano, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vico del Gargano to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 50% licensed listings)

Top Performing Airbnb Properties in Vico del Gargano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Vico del Garganobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful apartment facing the sea

Beautiful apartment facing the sea

Entire Place • 4 bedrooms

$20,546
Revenue
39.9%
Occupancy
$188.30
Daily Rate
Villa in Vico del Gargano

Villa in Vico del Gargano

Entire Place • 4 bedrooms

$17,250
Revenue
44.8%
Occupancy
$170.50
Daily Rate
Villa Olivia sul Gargano between Sea and Nature

Villa Olivia sul Gargano between Sea and Nature

Entire Place • 5 bedrooms

$15,752
Revenue
48.7%
Occupancy
$124.43
Daily Rate
Villa Olivia Gargano Apulia

Villa Olivia Gargano Apulia

Entire Place • 6 bedrooms

$14,788
Revenue
42.4%
Occupancy
$138.05
Daily Rate
Open space penthouse

Open space penthouse

Entire Place • 2 bedrooms

$14,031
Revenue
38.7%
Occupancy
$108.33
Daily Rate
The ladybug house 1 & 2

The ladybug house 1 & 2

Entire Place • 2 bedrooms

$12,780
Revenue
58.2%
Occupancy
$140.86
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vico del Gargano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vico del Gargano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Giuseppe5$38,7381134.79/5.0
Lucrezia2$26,596164.67/5.0
Antonio Martino4$23,147514.65/5.0
Francesca3$20,428434.87/5.0
Ruggiero1$17,250154.80/5.0
Erica2$17,024734.75/5.0
Vittoria2$14,218704.96/5.0
Fedora1$14,031554.75/5.0
Pierluigi3$14,009113.33/5.0
Matteo2$13,506744.60/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vico del Gargano.

Dive Deeper: Advanced Vico del Gargano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vico del Gargano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vico del Gargano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vico del Gargano

  • The Vico del Gargano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 68 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vico del Gargano, House properties are the most common (54.4%), reflecting the local real estate landscape.
  • Houses represent a significant 54.4% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays (combined 3.0%) offer potential for unique stay experiences.

Vico del Gargano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vico del Gargano

  • The dominant room capacity in Vico del Gargano is 1 bedroom listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.9% of the active Airbnb listings in Vico del Gargano, indicating a high concentration in these sizes.

Vico del Gargano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vico del Gargano

  • The most common guest capacity trend in Vico del Gargano vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Vico del Gargano STR market, accounting for 45.6% of listings.
  • 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vico del Gargano.
  • On average, properties in Vico del Gargano are equipped to host 4.6 guests.

Vico del Gargano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vico del Gargano

  • The most common availability pattern in Vico del Gargano falls within the 271-366 days range, representing 83.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Vico del Gargano (51.5%), reflecting common guest stay durations or potential owner blocking patterns.

Vico del Gargano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.7%)

1 Night

7 listings

11.7% of total

2 Nights (6.7%)

2 Nights

4 listings

6.7% of total

3 Nights (20%)

3 Nights

12 listings

20% of total

4-6 Nights (26.7%)

4-6 Nights

16 listings

26.7% of total

7-29 Nights (28.3%)

7-29 Nights

17 listings

28.3% of total

30+ Nights (6.7%)

30+ Nights

4 listings

6.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Vico del Gargano is 7-29 Nights, adopted by 28.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • Very short stays (1-2 nights) are less common (18.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 28.3% of Vico del Gargano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vico del Gargano.

Vico del Gargano Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

3.8% of total

Flexible (25%)

Flexible

13 listings

25% of total

Moderate (40.4%)

Moderate

21 listings

40.4% of total

Strict (30.8%)

Strict

16 listings

30.8% of total

Cancellation Policy Insights for Vico del Gargano

  • The prevailing Airbnb cancellation policy trend in Vico del Gargano is Moderate, used by 40.4% of listings.
  • There's a relatively balanced mix between guest-friendly (65.4%) and stricter (30.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40.4% market standard in Vico del Gargano.
  • With 30.8% using Strict terms, this is a viable option in Vico del Gargano, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vico del Gargano.

Vico del Gargano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vico del Gargano

  • The overall average booking lead time for vacation rentals in Vico del Gargano is 56 days.
  • Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Vico del Gargano.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
  • Monitor your own booking lead times against these Vico del Gargano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vico del Gargano (2025)

Amenity Prevalence

Amenity Insights for Vico del Gargano

  • Popular amenities like Kitchen, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Vico del Gargano to stay competitive.

Vico del Gargano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vico del Gargano

  • The typical guest profile for Airbnb in Vico del Gargano consists of a mix of domestic (41%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 40.6% of guests.
  • Key international markets include Italy (40.6%) and France (26.3%).
  • Top languages spoken are English (32.5%) followed by Italian (21.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vico del Gargano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Positano683$6,671$624.2353%
Praiano331$4,415$403.5655%
Conca dei Marini112$4,308$395.8453%
Capri423$3,942$586.5441%
Sorrento1,475$3,702$325.6950%
Amalfi463$3,284$317.7548%
Massa Lubrense832$3,255$413.3345%
Ravello261$3,201$317.1647%
Furore141$3,098$340.5151%
Atrani129$2,687$212.4954%

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