Ugento Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Ugento in 2025? Explore comprehensive Airbnb analytics for Ugento, Apulia, Italy to uncover income potential. This 2025 STR market report for Ugento, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 437 active listings.
Whether you're considering an Airbnb investment in Ugento, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ugento Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ugento Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ugento (2025)
Understanding the monthly revenue variations for Airbnb listings in Ugento is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ugento is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ugento across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,553+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,393 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $744 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $350, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ugento
Ugento Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ugento STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ugento:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ugento
Average Daily Rate (ADR) Airbnb Trends in Ugento (2025)
Effective short term rental pricing strategy in Ugento involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ugento typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Ugento
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Airbnb Seasonality Analysis & Trends in Ugento (2025)
Peak Season (August, July, May)
- Revenue averages $2,044 per month
- Occupancy rates average 38.8%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,080 per month
- Occupancy maintains around 25.1%
- Daily rates hold near $131
Low Season (January, February, December)
- Revenue drops to average $569 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $116
Seasonality Insights for Ugento
- The Airbnb seasonality in Ugento shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ugento's highest earning potential, with monthly revenues capable of climbing to $2,419, occupancy reaching a high of 47.7%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $520, occupancy could drop to 16.5%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ugento.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ugento seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ugento (2025)
Exploring the top neighborhoods for short-term rentals in Ugento? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Torre San Giovanni | A popular seaside resort town known for its beautiful sandy beaches and crystal-clear waters. Great for families and beach lovers looking for a summer getaway. | Lido Marini Beach, Torre San Giovanni Beach, Castro Marina, Maldives of Salento, Archaeological Park of Ugento |
| Santa Maria di Leuca | Known as the 'finibus terrae', this picturesque town is where the Adriatic and Ionian seas meet. It's famous for its stunning landscapes, cliffs, and beaches. | Santa Maria di Leuca Lighthouse, Cascate monumentali, Grotta del Soffio, Basilica di Santa Maria de Finibus Terrae, Beach of Grotta Verde |
| Gallipoli | A vibrant coastal town with a rich history, stunning beaches, and a lively nightlife. Attractive to tourists seeking both culture and leisure. | Gallipoli Castle, Punta della Suina Beach, Old Town, Baia Verde Beach, Parco Gondar |
| Porto Cesareo | A paradise for beach lovers, offering beautiful marine reserves and sun-soaked beaches. Popular for water sports and family vacations. | Isola dei Conigli, Porto Cesareo Beach, Torre Lapillo Beach, Marine Area Torre Colimena, Museo di Biologia Marina |
| Otranto | The easternmost town of Italy, known for its historical significance and beautiful coastline. Attracts tourists looking for both history and beach access. | Otranto Cathedral, Castello Aragonese, Baia dei Turchi, Alimini Lakes, Torre Santo Stefano |
| Ugento | A charming town known for its historical architecture and proximity to beautiful beaches. Ideal for tourists looking for a more local experience. | Archaeological Museum of Ugento, Castello di Ugento, Santuario della Madonna di Leuca, Chiesa di St. Anthony of Padua, Savalletrano Beach |
| Marina di Ugento | A stunning coastal area with long stretches of sandy beaches and clear water, perfect for tourists who enjoy sunbathing and swimming. | Punta delle Teste, Lido La PIsola, Beach of Torre San Giovanni, Cala del Ciolo, Torre San Giovanni Lighthouse |
| Torre Mozza | A serene village with beautiful beaches and a relaxed vibe, perfect for families and couples seeking tranquility. | Torre Mozza Beach, Spiaggia di Torre Mozza, Oasis of Torre Mozza, Natural Park of Ugento, Le Dune Beach |
Understanding Airbnb License Requirements & STR Laws in Ugento (2025)
Yes, Ugento, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ugento to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 34% licensed listings)
Top Performing Airbnb Properties in Ugento (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ugentobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
VILLA with heated pool Torre San Giovanni
Entire Place • 6 bedrooms
VILLA with pool in Salento Giardino TerraNostra
Entire Place • 8 bedrooms
Large villa (2 apt) with pool & rooftop jacuzzi
Entire Place • 4 bedrooms
Villa Panoramica with Pool
Entire Place • 5 bedrooms
Villa Valentinus
Entire Place • 4 bedrooms
Villa Magnolia - Vintage house by the sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ugento (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ugento based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mirko | 2 | $173,506 | 24 | 4.96/5.0 |
| Salentoaffitti.It | 17 | $142,491 | 70 | 1.83/5.0 |
| Cosimo | 15 | $131,865 | 60 | 3.16/5.0 |
| Andrea | 17 | $129,448 | 31 | 1.54/5.0 |
| Barbarhouse SRL | 17 | $75,282 | 26 | 1.08/5.0 |
| Pasquale | 8 | $70,446 | 13 | 2.50/5.0 |
| Marco Andrea | 11 | $70,011 | 46 | 2.15/5.0 |
| Olivier | 1 | $64,956 | 6 | 5.00/5.0 |
| Andrea | 1 | $63,593 | 33 | 4.91/5.0 |
| Valentino | 1 | $50,377 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ugento.
Dive Deeper: Advanced Ugento STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ugento. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUgento Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ugento
- The Ugento Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 437 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ugento, Apartment/Condo properties are the most common (46%), reflecting the local real estate landscape.
- Houses represent a significant 44.2% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 2.3%) offer potential for unique stay experiences.
Ugento Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ugento
- The dominant room capacity in Ugento is 2 bedrooms listings, making up 49.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 78.8% of the active Airbnb listings in Ugento, indicating a high concentration in these sizes.
Ugento Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ugento
- The most common guest capacity trend in Ugento vacation rentals is listings accommodating 4 guests (30.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Ugento STR market, accounting for 51.5% of listings.
- 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ugento.
- On average, properties in Ugento are equipped to host 4.8 guests.
Ugento Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ugento
- The most common availability pattern in Ugento falls within the 271-366 days range, representing 86.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ugento (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ugento Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
21.2% of total
2 Nights
34 listings
8.9% of total
3 Nights
55 listings
14.4% of total
4-6 Nights
81 listings
21.2% of total
7-29 Nights
102 listings
26.7% of total
30+ Nights
29 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ugento is 7-29 Nights, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 26.7% of Ugento hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ugento.
Ugento Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1.7% of total
Super Strict 30 Days
3 listings
1.3% of total
Flexible
54 listings
23.5% of total
Moderate
59 listings
25.7% of total
Strict
110 listings
47.8% of total
Cancellation Policy Insights for Ugento
- The prevailing Airbnb cancellation policy trend in Ugento is Strict, used by 47.8% of listings.
- There's a relatively balanced mix between guest-friendly (49.2%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.8% market standard in Ugento.
- With 47.8% using Strict terms, this is a viable option in Ugento, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ugento.
Ugento STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ugento
- The overall average booking lead time for vacation rentals in Ugento is 58 days.
- Guests book furthest in advance for stays during October (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (79 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Ugento.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Ugento averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ugento (2025)
Amenity Prevalence
Amenity Insights for Ugento
- Essential amenities in Ugento that guests expect include: Kitchen, TV, Air conditioning, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ugento: Kitchen, TV, Air conditioning, Washer.
- Prioritize adding missing essentials: Kitchen, TV, Air conditioning, Washer.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ugento to stay competitive.
Ugento Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ugento
- The typical guest profile for Airbnb in Ugento consists of a mix of domestic (50%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 50.1% of guests.
- Key international markets include Italy (50.1%) and Switzerland (11.7%).
- Top languages spoken are English (31.4%) followed by Italian (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ugento Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |