Torre Santa Susanna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Torre Santa Susanna in 2025? Explore comprehensive Airbnb analytics for Torre Santa Susanna, Apulia, Italy to uncover income potential. This 2025 STR market report for Torre Santa Susanna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Torre Santa Susanna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Torre Santa Susanna Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Torre Santa Susanna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Torre Santa Susanna (2025)
Understanding the monthly revenue variations for Airbnb listings in Torre Santa Susanna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torre Santa Susanna is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torre Santa Susanna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,540+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,100 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $606 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $297, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Torre Santa Susanna
Torre Santa Susanna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Torre Santa Susanna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torre Santa Susanna:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Torre Santa Susanna
Average Daily Rate (ADR) Airbnb Trends in Torre Santa Susanna (2025)
Effective short term rental pricing strategy in Torre Santa Susanna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torre Santa Susanna typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $135+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $87 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Torre Santa Susanna
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Airbnb Seasonality Analysis & Trends in Torre Santa Susanna (2025)
Peak Season (August, July, June)
- Revenue averages $1,313 per month
- Occupancy rates average 44.6%
- Daily rates average $83
Shoulder Season
- Revenue averages $749 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $79
Low Season (January, February, March)
- Revenue drops to average $288 per month
- Occupancy decreases to average 16.3%
- Daily rates adjust to average $73
Seasonality Insights for Torre Santa Susanna
- The Airbnb seasonality in Torre Santa Susanna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Torre Santa Susanna's highest earning potential, with monthly revenues capable of climbing to $1,516, occupancy reaching a high of 55.1%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $246, occupancy could drop to 16.0%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Torre Santa Susanna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Torre Santa Susanna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Torre Santa Susanna (2025)
Exploring the top neighborhoods for short-term rentals in Torre Santa Susanna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Rich in history and architecture, the Historic Center of Torre Santa Susanna attracts visitors looking for cultural experiences and authentic Italian charm. It offers a range of local dining and shopping options. | San Salvatore Church, Castello Normanno-Svevo, Piazza della Repubblica, Local artisan shops, Santa Maria della Nova |
| Countryside Retreats | The rolling hills and stunning countryside surrounding Torre Santa Susanna provide a tranquil escape for guests seeking peace, nature, and outdoor activities like hiking and cycling. | Vineyards and olive groves, Natural reserves, Local farms, Scenic trails, Traditional Masserie |
| Coastal Access | Close proximity to the Adriatic Sea, Torre Santa Susanna offers guests easy access to beautiful beaches, ideal for sun, swimming, and various water sports. | Torre Guaceto Natural Reserve, Lido di Torre Santa Susanna, Beaches of Brindisi, Port of Torre Santa Susanna, Water sports and activities |
| Food and Wine Tours | Apulia is famous for its delicious cuisine and wines. The area offers numerous opportunities for culinary experiences, wine tastings, and local dining events. | Wine tasting tours, Local restaurants showcasing Apulian cuisine, Olive oil mills, Cooking classes, Food festivals |
| Cultural Festivals | Torre Santa Susanna hosts various cultural festivals throughout the year, attracting visitors who want to experience local traditions and celebrations. | Carrera dei Rioni, Festa di San Salvatore, Local artisan markets, Music concerts, Traditional dances |
| Historical Villages Nearby | Adjacent historical villages like Oria and Francavilla Fontana provide rich experiences for tourists interested in exploring ancient architecture and heritage sites. | Castello di Oria, Church of San Francesco, Villages of the Itria Valley, Historical landmarks, Local events and fairs |
| Agriturismos | This region is known for its agriturismo stays, connecting guests with nature and local farming life, ideal for families and nature lovers. | Farm stays, Organic farms, Local produce markets, Hands-on workshops, Rural experiences |
| Proximity to Major Cities | Located near larger cities such as Brindisi and Lecce, Torre Santa Susanna is a convenient base for exploring more urban attractions while enjoying a quieter locale. | Day trips to Brindisi, Exploration of Lecce's Baroque architecture, Museums and cultural sites in nearby cities, Shopping opportunities, Urban dining experiences |
Understanding Airbnb License Requirements & STR Laws in Torre Santa Susanna (2025)
Yes, Torre Santa Susanna, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Torre Santa Susanna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 47% licensed listings)
Top Performing Airbnb Properties in Torre Santa Susanna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Torre Santa Susannabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Visìta_Torre Santa Susanna
Private Room • N/A
Villa Salentina with garden and parking
Entire Place • 3 bedrooms
bungalow surrounded by greenery
Entire Place • 1 bedroom
Visìta_Torre S. Susanna.
Private Room • N/A
In the heart of Salento: independent house
Entire Place • 2 bedrooms
Small apartment Nicoletta
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Torre Santa Susanna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Torre Santa Susanna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabiana | 2 | $24,864 | 24 | 4.60/5.0 |
| Vincenzo Pietro | 1 | $11,670 | 15 | 4.80/5.0 |
| Giuseppe | 1 | $11,002 | 4 | 4.50/5.0 |
| Franca | 1 | $7,316 | 32 | 4.94/5.0 |
| Maria Nicoletta | 1 | $7,244 | 9 | 4.89/5.0 |
| Giuseppe & Renata | 1 | $6,519 | 38 | 4.68/5.0 |
| Host #156176519 | 1 | $5,991 | 1 | 0.00/5.0 |
| Host #27703405 | 3 | $5,348 | 0 | 0.00/5.0 |
| Eugenio | 1 | $4,803 | 7 | 4.86/5.0 |
| Host #205890364 | 1 | $3,508 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torre Santa Susanna.
Dive Deeper: Advanced Torre Santa Susanna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torre Santa Susanna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTorre Santa Susanna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Torre Santa Susanna
- The Torre Santa Susanna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.8% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Torre Santa Susanna, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
- The presence of 29.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Torre Santa Susanna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Torre Santa Susanna
- The dominant room capacity in Torre Santa Susanna is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.5% of the active Airbnb listings in Torre Santa Susanna, indicating a high concentration in these sizes.
Torre Santa Susanna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Torre Santa Susanna
- The most common guest capacity trend in Torre Santa Susanna vacation rentals is listings accommodating 2 guests (35.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Torre Santa Susanna STR market, accounting for 64.7% of listings.
- On average, properties in Torre Santa Susanna are equipped to host 3.2 guests.
Torre Santa Susanna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Torre Santa Susanna
- The most common availability pattern in Torre Santa Susanna falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Torre Santa Susanna (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Torre Santa Susanna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
37.5% of total
2 Nights
4 listings
25% of total
3 Nights
2 listings
12.5% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Torre Santa Susanna is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Torre Santa Susanna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Torre Santa Susanna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Torre Santa Susanna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torre Santa Susanna.
Torre Santa Susanna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
33.3% of total
Moderate
3 listings
33.3% of total
Strict
3 listings
33.3% of total
Cancellation Policy Insights for Torre Santa Susanna
- The prevailing Airbnb cancellation policy trend in Torre Santa Susanna is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Torre Santa Susanna.
- With 33.3% using Strict terms, this is a viable option in Torre Santa Susanna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Torre Santa Susanna.
Torre Santa Susanna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Torre Santa Susanna
- The overall average booking lead time for vacation rentals in Torre Santa Susanna is 29 days.
- Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Torre Santa Susanna.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Torre Santa Susanna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Torre Santa Susanna (2025)
Amenity Prevalence
Amenity Insights for Torre Santa Susanna
- Essential amenities in Torre Santa Susanna that guests expect include: TV, Air conditioning, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Torre Santa Susanna: TV, Air conditioning, Hair dryer.
- Consider adding popular differentiators like Dishes and silverware or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Torre Santa Susanna to stay competitive.
Torre Santa Susanna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Torre Santa Susanna
- The typical guest profile for Airbnb in Torre Santa Susanna consists of a mix of domestic (38%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 38.2% of guests.
- Key international markets include Italy (38.2%) and France (35.3%).
- Top languages spoken are English (31.4%) followed by Italian (22.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Torre Santa Susanna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |
| San Vito dei Normanni | 168 | $1,604 | $219.74 | 43% |