Taurisano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Taurisano in 2025? Explore comprehensive Airbnb analytics for Taurisano, Apulia, Italy to uncover income potential. This 2025 STR market report for Taurisano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Taurisano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taurisano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taurisano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taurisano (2025)
Understanding the monthly revenue variations for Airbnb listings in Taurisano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taurisano is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taurisano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,556+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,202 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $982 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $406, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taurisano
Taurisano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taurisano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taurisano:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taurisano
Average Daily Rate (ADR) Airbnb Trends in Taurisano (2025)
Effective short term rental pricing strategy in Taurisano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taurisano typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Taurisano
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Airbnb Seasonality Analysis & Trends in Taurisano (2025)
Peak Season (April, August, October)
- Revenue averages $3,518 per month
- Occupancy rates average 38.0%
- Daily rates average $146
Shoulder Season
- Revenue averages $1,884 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $137
Low Season (January, March, December)
- Revenue drops to average $475 per month
- Occupancy decreases to average 13.1%
- Daily rates adjust to average $122
Seasonality Insights for Taurisano
- The Airbnb seasonality in Taurisano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taurisano's highest earning potential, with monthly revenues capable of climbing to $4,359, occupancy reaching a high of 60.4%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $282, occupancy could drop to 3.3%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taurisano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taurisano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taurisano (2025)
Exploring the top neighborhoods for short-term rentals in Taurisano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center of Taurisano | Charming town center with narrow streets, ancient architecture, and proximity to shops and cafes. Perfect for visitors exploring the local culture and history. | Castello di Taurisano, Chiesa di San Domenico, Piazza San Giorgio, Local markets, Trattorie serving Apulian cuisine |
| Gallipoli Coast | Stunning coastline with beautiful beaches and vibrant nightlife. An attractive location for tourists seeking sun and leisure activities. | Baia Verde Beach, Spiaggia della Purità, Gallipoli old town, Lido Conchiglie, Gallipoli nightlife |
| Pizzo | Popular with visitors for its seaside views and relaxed atmosphere. Ideal for those looking to enjoy beach life and local seafood. | Pizzo Beach, Castello Aragonese, Gelato shops, Local seafood restaurants, Vibrant promenade |
| Otranto | Historic town known for its stunning landscapes and rich history. Attracts tourists interested in exploring castle ruins and beaches. | Otranto Castle, Basilica di Santa Maria Annunziata, Lido dei Fata, Alimini Lakes, Historic old town |
| Santa Maria di Leuca | Known for its beautiful coastline and as the southernmost point of the Italian mainland. Attractive for beachgoers and nature lovers. | Punta Ristola, Santa Maria di Leuca Lighthouse, Cave of the Poet, Local boat tours, Beautiful beaches |
| Lecce | Known as the 'Florence of the South', rich in Baroque architecture and cultural experiences. Great for tourists seeking art and history. | Piazza del Duomo, Basilica di Santa Croce, Roman Amphitheatre, Lecce's vibrant nightlife, Local artisan shops |
| Alberobello | Famous for its unique trulli houses and UNESCO World Heritage site. A must-visit for tourists looking for unique architecture and local tradition. | Trulli of Alberobello, Centro Storico, Museo del Territorio, Local craft shops, Trattorias |
| Torre dell'Orso | Beautiful beach destination known for its clear waters and natural scenery. An ideal spot for families and sun lovers. | Torre dell'Orso Beach, Roca Vecchia Ruins, Grotta della Poesia, Natural park, Water sports |
Understanding Airbnb License Requirements & STR Laws in Taurisano (2025)
Yes, Taurisano, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taurisano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Taurisano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taurisanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Harem
Entire Place • 3 bedrooms
3034 Villetta La Cornola by BarbarHouse
Entire Place • 3 bedrooms
Tenuta La Cornola
Entire Place • 6 bedrooms
Casa Harem
Entire Place • 3 bedrooms
![[ApuliaLux] Salento d'incanto - Suites with pools](https://a0.muscache.com/im/pictures/miso/Hosting-47357568/original/b8bd8409-40b1-40c5-9c49-3ea467e3ef12.jpeg?im_w=480&im_format=avif)
[ApuliaLux] Salento d'incanto - Suites with pools
Entire Place • 2 bedrooms
Villa Phedra Luxury – Taurisano
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taurisano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taurisano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ~ Buena Onda | 2 | $70,153 | 23 | 2.46/5.0 |
| Barbarhouse SRL | 3 | $68,092 | 26 | 3.08/5.0 |
| William | 4 | $41,885 | 98 | 4.89/5.0 |
| Buena Onda | 1 | $23,819 | 3 | 5.00/5.0 |
| Host #60480293 | 1 | $19,387 | 0 | 0.00/5.0 |
| Host #26852874 | 1 | $14,268 | 1 | 0.00/5.0 |
| Mery | 1 | $13,660 | 56 | 4.71/5.0 |
| Pierluigi | 1 | $12,590 | 10 | 5.00/5.0 |
| Antonio | 1 | $9,055 | 17 | 4.94/5.0 |
| Azzurra Holiday Suite | 1 | $4,777 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taurisano.
Dive Deeper: Advanced Taurisano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taurisano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaurisano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taurisano
- The Taurisano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taurisano, House properties are the most common (76.7%), reflecting the local real estate landscape.
- Houses represent a significant 76.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 6.6%) offer potential for unique stay experiences.
Taurisano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taurisano
- The dominant room capacity in Taurisano is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.7% of the active Airbnb listings in Taurisano, indicating a high concentration in these sizes.
- A significant 43.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Taurisano.
Taurisano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taurisano
- The most common guest capacity trend in Taurisano vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Taurisano STR market, accounting for 50.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taurisano.
- On average, properties in Taurisano are equipped to host 5.1 guests.
Taurisano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taurisano
- The most common availability pattern in Taurisano falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Taurisano (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taurisano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
10.3% of total
2 Nights
4 listings
13.8% of total
3 Nights
10 listings
34.5% of total
4-6 Nights
4 listings
13.8% of total
7-29 Nights
6 listings
20.7% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Taurisano is 3 Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 34.5% of Taurisano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taurisano.
Taurisano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
13.6% of total
Moderate
10 listings
45.5% of total
Strict
9 listings
40.9% of total
Cancellation Policy Insights for Taurisano
- The prevailing Airbnb cancellation policy trend in Taurisano is Moderate, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (40.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in Taurisano.
- With 40.9% using Strict terms, this is a viable option in Taurisano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Taurisano.
Taurisano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taurisano
- The overall average booking lead time for vacation rentals in Taurisano is 49 days.
- Guests book furthest in advance for stays during May (average 228 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (78 days avg.) sees the longest lead times, while Fall (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Taurisano.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 228 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Taurisano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taurisano (2025)
Amenity Prevalence
Amenity Insights for Taurisano
- Popular amenities like TV, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taurisano to stay competitive.
Taurisano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taurisano
- The typical guest profile for Airbnb in Taurisano consists of a mix of domestic (37%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 36.6% of guests.
- Key international markets include Italy (36.6%) and France (16.9%).
- Top languages spoken are English (28.9%) followed by Italian (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taurisano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |