Santa Cesarea Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Santa Cesarea Terme in 2025? Explore comprehensive Airbnb analytics for Santa Cesarea Terme, Apulia, Italy to uncover income potential. This 2025 STR market report for Santa Cesarea Terme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 133 active listings.

Whether you're considering an Airbnb investment in Santa Cesarea Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cesarea Terme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Santa Cesarea Terme Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$131
The average rental revenue earned for an occupied room per day in Santa Cesarea Terme.
Occupancy Rate(?)
37.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,836
Typical annual income for an Airbnb listing in Santa Cesarea Terme. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
14.0%
Strong growth (14.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Santa Cesarea Terme.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Santa Cesarea Terme.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
133
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Santa Cesarea Terme (2025)

Understanding the monthly revenue variations for Airbnb listings in Santa Cesarea Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cesarea Terme is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cesarea Terme across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,987+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,603 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $774 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $330, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Santa Cesarea Terme

Santa Cesarea Terme Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Santa Cesarea Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cesarea Terme:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Santa Cesarea Terme

Average Daily Rate (ADR) Airbnb Trends in Santa Cesarea Terme (2025)

Effective short term rental pricing strategy in Santa Cesarea Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cesarea Terme typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
  • Typical properties (Median) charge around $94 per night.
  • Entry-level properties (Bottom 25%) earn around $71 per night.

Average Daily Rate (ADR) Trend by Month in Santa Cesarea Terme

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Airbnb Seasonality Analysis & Trends in Santa Cesarea Terme (2025)

Peak Season (August, July, May)
  • Revenue averages $2,047 per month
  • Occupancy rates average 43.6%
  • Daily rates average $132
Shoulder Season
  • Revenue averages $1,251 per month
  • Occupancy maintains around 26.6%
  • Daily rates hold near $121
Low Season (January, February, December)
  • Revenue drops to average $554 per month
  • Occupancy decreases to average 15.5%
  • Daily rates adjust to average $124

Seasonality Insights for Santa Cesarea Terme

  • The Airbnb seasonality in Santa Cesarea Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Santa Cesarea Terme's highest earning potential, with monthly revenues capable of climbing to $2,423, occupancy reaching a high of 50.7%, and ADRs peaking at $142.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $513, occupancy could drop to 14.5%, and ADRs may adjust down to $116.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cesarea Terme.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Santa Cesarea Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Santa Cesarea Terme (2025)

Exploring the top neighborhoods for short-term rentals in Santa Cesarea Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vico del Mare
Charming narrow streets and beautiful sea views, perfect for guests wanting to explore local culture and history. It's close to beach access and various restaurants.
Beach of Santa Cesarea Terme, Ancient Churches, Local Restaurants, Scenic Cliffs, Historic Palaces
Terme Romane
Known for its historic thermal baths, this area attracts wellness tourists looking for relaxation and holistic experiences.
Terme di Santa Cesarea, Spa Centers, Natural Hot Springs, Local Markets, Nearby Hiking Trails
Punta Pizzo
A stunning coastal area with picturesque beaches, ideal for families and travelers looking for a beach getaway.
Punta Pizzo Beach, Water Sports, Sunset Views, Beachfront Walks, Local Seafood Shacks
Centro Storico
The historic center filled with charming shops and local eateries, a great spot for those wanting to experience the local lifestyle firsthand.
Old Town Streets, Local Craft Shops, Cafés and Bars, Cultural Events, Art Exhibitions
Surrounding Countryside
Beautiful rural landscapes offering peace and tranquility, appealing to nature lovers and those seeking a retreat from city life.
Nature Trails, Olive Groves, Agricultural Experiences, Local Vineyards, Quiet Village Life
Seafront Promenade
A lively area along the coast, popular for evening walks and dining, great for visitors looking for nightlife and community events.
Coastal Walks, Restaurants and Cafes, Seaside Parks, Live Music Venues, Evening Markets
Castello di Copertino
Visitors interested in history and architecture will love near this historic castle, adding a unique aspect to their stay.
Historic Castle, Guided Tours, Surrounding Gardens, Cultural Festivals, Art Exhibitions
Local Vineyards and Olive Farms
Perfect for food and wine enthusiasts, offering authentic experiences with local produce and wine tastings.
Wine Tastings, Olive Oil Production Tours, Bistro Dining, Scenic Views, Agricultural Workshops

Understanding Airbnb License Requirements & STR Laws in Santa Cesarea Terme (2025)

Yes, Santa Cesarea Terme, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cesarea Terme to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 41% licensed listings)

Top Performing Airbnb Properties in Santa Cesarea Terme (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cesarea Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Historic Residence Casa del Tabacco, Adriatic Sea

Historic Residence Casa del Tabacco, Adriatic Sea

Entire Place • 5 bedrooms

$56,700
Revenue
39.4%
Occupancy
$648.55
Daily Rate
Elegant apartment with direct access to the sea

Elegant apartment with direct access to the sea

Entire Place • 3 bedrooms

$44,482
Revenue
59.5%
Occupancy
$317.27
Daily Rate
Luci D'Oriente : Mediterranean sunshine  sea view.

Luci D'Oriente : Mediterranean sunshine sea view.

Entire Place • 2 bedrooms

$41,237
Revenue
69.3%
Occupancy
$266.43
Daily Rate
L'Antico Ulivo -The Entire Villa

L'Antico Ulivo -The Entire Villa

Entire Place • 5 bedrooms

$32,840
Revenue
70.3%
Occupancy
$310.65
Daily Rate
The Antico Ulivo-The Garden-Villa between sea and pine forest

The Antico Ulivo-The Garden-Villa between sea and pine forest

Entire Place • 3 bedrooms

$30,030
Revenue
48.9%
Occupancy
$177.74
Daily Rate
Casa La Pineta

Casa La Pineta

Entire Place • 2 bedrooms

$27,933
Revenue
71.5%
Occupancy
$155.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Santa Cesarea Terme (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cesarea Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Simona3$85,1271144.73/5.0
Barbarhouse SRL4$60,667433.08/5.0
Arturo1$56,700424.98/5.0
Arianna6$47,101192.48/5.0
Stefano1$44,48294.89/5.0
Rita1$41,237654.97/5.0
Maria5$35,338241.90/5.0
Nicola3$33,6882804.87/5.0
Host #4690679782$31,30600.00/5.0
Salvatore3$29,6291754.80/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cesarea Terme.

Dive Deeper: Advanced Santa Cesarea Terme STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cesarea Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Santa Cesarea Terme Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Santa Cesarea Terme

  • The Santa Cesarea Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 133 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Santa Cesarea Terme, House properties are the most common (52.6%), reflecting the local real estate landscape.
  • Houses represent a significant 52.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 0.8%) offer potential for unique stay experiences.

Santa Cesarea Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Santa Cesarea Terme

  • The dominant room capacity in Santa Cesarea Terme is 2 bedrooms listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 77.4% of the active Airbnb listings in Santa Cesarea Terme, indicating a high concentration in these sizes.
  • A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Cesarea Terme.

Santa Cesarea Terme Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Santa Cesarea Terme

  • The most common guest capacity trend in Santa Cesarea Terme vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Santa Cesarea Terme STR market, accounting for 48.1% of listings.
  • 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cesarea Terme.
  • On average, properties in Santa Cesarea Terme are equipped to host 4.8 guests.

Santa Cesarea Terme Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Santa Cesarea Terme

  • The most common availability pattern in Santa Cesarea Terme falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Santa Cesarea Terme (49.6%), reflecting common guest stay durations or potential owner blocking patterns.

Santa Cesarea Terme Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.9%)

1 Night

17 listings

13.9% of total

2 Nights (6.6%)

2 Nights

8 listings

6.6% of total

3 Nights (27%)

3 Nights

33 listings

27% of total

4-6 Nights (30.3%)

4-6 Nights

37 listings

30.3% of total

7-29 Nights (17.2%)

7-29 Nights

21 listings

17.2% of total

30+ Nights (4.9%)

30+ Nights

6 listings

4.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Santa Cesarea Terme is 4-6 Nights, adopted by 30.3% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 30.3% of Santa Cesarea Terme hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.9% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cesarea Terme.

Santa Cesarea Terme Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

3 listings

3.1% of total

Flexible (16.3%)

Flexible

16 listings

16.3% of total

Moderate (48%)

Moderate

47 listings

48% of total

Strict (32.7%)

Strict

32 listings

32.7% of total

Cancellation Policy Insights for Santa Cesarea Terme

  • The prevailing Airbnb cancellation policy trend in Santa Cesarea Terme is Moderate, used by 48% of listings.
  • There's a relatively balanced mix between guest-friendly (64.3%) and stricter (32.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 48% market standard in Santa Cesarea Terme.
  • With 32.7% using Strict terms, this is a viable option in Santa Cesarea Terme, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Santa Cesarea Terme.

Santa Cesarea Terme STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Santa Cesarea Terme

  • The overall average booking lead time for vacation rentals in Santa Cesarea Terme is 62 days.
  • Guests book furthest in advance for stays during February (average 91 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 5 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (74 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Santa Cesarea Terme.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
  • Monitor your own booking lead times against these Santa Cesarea Terme averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Santa Cesarea Terme (2025)

Amenity Prevalence

Amenity Insights for Santa Cesarea Terme

  • Essential amenities in Santa Cesarea Terme that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Santa Cesarea Terme: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Santa Cesarea Terme to stay competitive.

Santa Cesarea Terme Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Santa Cesarea Terme

  • The typical guest profile for Airbnb in Santa Cesarea Terme consists of predominantly international visitors (77%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 23.3% of guests.
  • Key international markets include Italy (23.3%) and France (21.3%).
  • Top languages spoken are English (31.5%) followed by French (15.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Santa Cesarea Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kassopaia Municipal Unit520$2,555$278.5455%
Afra15$2,551$306.1954%
Agios Markos14$2,526$240.2848%
San Michele Salentino74$2,208$260.2244%
Spartilas27$2,202$317.9050%
Perithia54$2,092$267.7643%
Kokkini11$2,038$178.7055%
Kira Chrisikou41$2,034$443.2342%
Polignano a Mare624$1,978$205.8244%
Kamara14$1,890$184.9349%

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