San Vito dei Normanni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in San Vito dei Normanni in 2025? Explore comprehensive Airbnb analytics for San Vito dei Normanni, Apulia, Italy to uncover income potential. This 2025 STR market report for San Vito dei Normanni, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 168 active listings.

Whether you're considering an Airbnb investment in San Vito dei Normanni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Vito dei Normanni Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Vito dei Normanni Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$220
The average rental revenue earned for an occupied room per day in San Vito dei Normanni.
Occupancy Rate(?)
42.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,245
Typical annual income for an Airbnb listing in San Vito dei Normanni. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
22.2%
Strong growth (22.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in San Vito dei Normanni.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in San Vito dei Normanni.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
168
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Vito dei Normanni (2025)

Understanding the monthly revenue variations for Airbnb listings in San Vito dei Normanni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Vito dei Normanni is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Vito dei Normanni across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,502 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,727 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $689, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Vito dei Normanni

San Vito dei Normanni Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Vito dei Normanni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Vito dei Normanni:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Vito dei Normanni

Average Daily Rate (ADR) Airbnb Trends in San Vito dei Normanni (2025)

Effective short term rental pricing strategy in San Vito dei Normanni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Vito dei Normanni typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $382+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
  • Typical properties (Median) charge around $157 per night.
  • Entry-level properties (Bottom 25%) earn around $94 per night.

Average Daily Rate (ADR) Trend by Month in San Vito dei Normanni

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Airbnb Seasonality Analysis & Trends in San Vito dei Normanni (2025)

Peak Season (August, July, June)
  • Revenue averages $4,337 per month
  • Occupancy rates average 49.8%
  • Daily rates average $224
Shoulder Season
  • Revenue averages $2,416 per month
  • Occupancy maintains around 33.3%
  • Daily rates hold near $200
Low Season (January, February, December)
  • Revenue drops to average $1,133 per month
  • Occupancy decreases to average 22.6%
  • Daily rates adjust to average $211

Seasonality Insights for San Vito dei Normanni

  • The Airbnb seasonality in San Vito dei Normanni shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Vito dei Normanni's highest earning potential, with monthly revenues capable of climbing to $4,993, occupancy reaching a high of 58.5%, and ADRs peaking at $232.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $939, occupancy could drop to 20.2%, and ADRs may adjust down to $193.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Vito dei Normanni.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Vito dei Normanni seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Vito dei Normanni (2025)

Exploring the top neighborhoods for short-term rentals in San Vito dei Normanni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of San Vito dei Normanni is characterized by charming narrow streets, ancient architecture, and local shops. It’s a prime location for tourists who want to experience the authentic Italian lifestyle.
Castello Dentice di Frasso, Chiesa di Santa Maria della Mercede, Piazza della Liberta, Local markets, Historical churches
Montalto
Montalto area offers a tranquil countryside experience with picturesque views. It attracts guests looking for a relaxing getaway near the historical sites and beaches of the region.
Scenic countryside views, Local olive groves, Proximity to beaches, Wine tasting experiences
Coastal Area
The coastal part near San Vito is perfect for beach lovers and water sports enthusiasts. Many visitors seek airbnbs close to the beach for sunbathing and swimming.
Spiaggia di Specchiolla, Torre Guaceto Nature Reserve, Water sports activities, Local seafood restaurants
Contrada Baccarizzo
This area is known for its rural charm and agricultural landscape, attracting guests interested in agritourism and authentic farm experiences.
Agricultural tours, Local farms, Calm rural life, Culinary experiences
Lido Specchiolla
A popular beach destination with amenities for families and young travelers alike. Offers beachside properties and a vibrant summer atmosphere.
Beach clubs, Water sports rentals, Family-friendly beaches, Restaurants and bars
San Vito Market
Famous for its local market where visitors can experience fresh produce and regional cuisine. Great area for those interested in local culture and gastronomy.
Weekly local market, Local cuisine, Culinary tours, Cultural experiences
Piazza del Popolo
An inviting public square surrounded by cafés and restaurants. This area is bustling with locals and tourists, ideal for those looking to be in the heart of the community.
Cafés and shops, Local events, Cultural festivals, Proximity to attractions
The Countryside
The surrounding countryside provides a peaceful retreat from urban life, ideal for nature lovers and those looking to explore the rural side of Apulia.
Hiking trails, Nature walks, Local wildlife, Scenic views

Understanding Airbnb License Requirements & STR Laws in San Vito dei Normanni (2025)

Yes, San Vito dei Normanni, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Vito dei Normanni to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 56% licensed listings)

Top Performing Airbnb Properties in San Vito dei Normanni (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Vito dei Normannibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Trullo Brenda. Originale e spettacolare

Trullo Brenda. Originale e spettacolare

Entire Place • 5 bedrooms

$106,094
Revenue
35.7%
Occupancy
$844.44
Daily Rate
Borgo Marianna- Fenced and heated pool

Borgo Marianna- Fenced and heated pool

Entire Place • 5 bedrooms

$88,080
Revenue
64.8%
Occupancy
$421.28
Daily Rate
Villa Virgin Garden

Villa Virgin Garden

Entire Place • 3 bedrooms

$87,716
Revenue
80.9%
Occupancy
$343.94
Daily Rate
Casanguilla - rural residence with pool

Casanguilla - rural residence with pool

Entire Place • 3 bedrooms

$72,303
Revenue
27.8%
Occupancy
$564.91
Daily Rate
Villa with private pool in untouched nature

Villa with private pool in untouched nature

Entire Place • 4 bedrooms

$68,928
Revenue
58.8%
Occupancy
$482.11
Daily Rate
Villa Sylvia

Villa Sylvia

Entire Place • 4 bedrooms

$64,750
Revenue
78.0%
Occupancy
$352.65
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Vito dei Normanni (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Vito dei Normanni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vacanze In Puglia Srl Uniperso19$546,7892594.77/5.0
Barbarhouse SRL7$182,881933.35/5.0
Host #5606310891$106,09410.00/5.0
Adriana1$87,716154.73/5.0
Ben & Ge3$80,671754.98/5.0
Elisa3$73,763143.22/5.0
Sara1$72,30355.00/5.0
Rebecca1$68,928254.96/5.0
Rosa2$64,383184.75/5.0
Marie-Elisabeth2$64,23385.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Vito dei Normanni.

Dive Deeper: Advanced San Vito dei Normanni STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Vito dei Normanni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Vito dei Normanni Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Vito dei Normanni

  • The San Vito dei Normanni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 168 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in San Vito dei Normanni, House properties are the most common (69.6%), reflecting the local real estate landscape.
  • Houses represent a significant 69.6% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 3.0%) offer potential for unique stay experiences.

San Vito dei Normanni Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Vito dei Normanni

  • The dominant room capacity in San Vito dei Normanni is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 64.9% of the active Airbnb listings in San Vito dei Normanni, indicating a high concentration in these sizes.
  • A significant 39.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Vito dei Normanni.

San Vito dei Normanni Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Vito dei Normanni

  • The most common guest capacity trend in San Vito dei Normanni vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the San Vito dei Normanni STR market, accounting for 47.6% of listings.
  • 53.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Vito dei Normanni.
  • On average, properties in San Vito dei Normanni are equipped to host 5.5 guests.

San Vito dei Normanni Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Vito dei Normanni

  • The most common availability pattern in San Vito dei Normanni falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in San Vito dei Normanni (39.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Vito dei Normanni Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.3%)

1 Night

26 listings

16.3% of total

2 Nights (9.4%)

2 Nights

15 listings

9.4% of total

3 Nights (15.6%)

3 Nights

25 listings

15.6% of total

4-6 Nights (36.9%)

4-6 Nights

59 listings

36.9% of total

7-29 Nights (16.9%)

7-29 Nights

27 listings

16.9% of total

30+ Nights (5%)

30+ Nights

8 listings

5% of total

Key Insights

  • The most prevalent minimum stay requirement in San Vito dei Normanni is 4-6 Nights, adopted by 36.9% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 36.9% of San Vito dei Normanni hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.3% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Vito dei Normanni.

San Vito dei Normanni Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

5 listings

3.7% of total

Super Strict 30 Days

1 listings

0.7% of total

Flexible (15.4%)

Flexible

21 listings

15.4% of total

Moderate (40.4%)

Moderate

55 listings

40.4% of total

Strict (39.7%)

Strict

54 listings

39.7% of total

Cancellation Policy Insights for San Vito dei Normanni

  • The prevailing Airbnb cancellation policy trend in San Vito dei Normanni is Moderate, used by 40.4% of listings.
  • There's a relatively balanced mix between guest-friendly (55.8%) and stricter (39.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40.4% market standard in San Vito dei Normanni.
  • With 39.7% using Strict terms, this is a viable option in San Vito dei Normanni, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Vito dei Normanni.

San Vito dei Normanni STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Vito dei Normanni

  • The overall average booking lead time for vacation rentals in San Vito dei Normanni is 68 days.
  • Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in San Vito dei Normanni.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
  • Monitor your own booking lead times against these San Vito dei Normanni averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Vito dei Normanni (2025)

Amenity Prevalence

Amenity Insights for San Vito dei Normanni

  • Essential amenities in San Vito dei Normanni that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, Washer, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for San Vito dei Normanni: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Air conditioning or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Vito dei Normanni to stay competitive.

San Vito dei Normanni Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Vito dei Normanni

  • The typical guest profile for Airbnb in San Vito dei Normanni consists of predominantly international visitors (86%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 14.2% of guests.
  • Key international markets include France (20%) and Germany (14.9%).
  • Top languages spoken are English (38.1%) followed by French (15.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Vito dei Normanni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Michele Salentino74$2,208$260.2244%
Polignano a Mare624$1,978$205.8244%
Castellana Grotte185$1,845$219.2643%
Ostuni1,576$1,730$250.4539%
Ceglie Messapica380$1,660$223.9841%
Martina Franca569$1,657$217.6739%
Monopoli1,141$1,637$195.7543%
Carovigno514$1,628$260.6240%
Alberobello280$1,607$189.8238%
San Pietro in Lama11$1,601$158.1841%

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