San Nicola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in San Nicola in 2025? Explore comprehensive Airbnb analytics for San Nicola, Apulia, Italy to uncover income potential. This 2025 STR market report for San Nicola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in San Nicola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Nicola Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Nicola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Nicola (2025)
Understanding the monthly revenue variations for Airbnb listings in San Nicola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Nicola is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Nicola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,161+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,475 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,519 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $982, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Nicola
San Nicola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Nicola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Nicola:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Nicola
Average Daily Rate (ADR) Airbnb Trends in San Nicola (2025)
Effective short term rental pricing strategy in San Nicola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Nicola typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in San Nicola
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Airbnb Seasonality Analysis & Trends in San Nicola (2025)
Peak Season (August, July, September)
- Revenue averages $3,412 per month
- Occupancy rates average 63.4%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,490 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $156
Low Season (January, April, December)
- Revenue drops to average $728 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $150
Seasonality Insights for San Nicola
- The Airbnb seasonality in San Nicola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Nicola's highest earning potential, with monthly revenues capable of climbing to $4,665, occupancy reaching a high of 81.3%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $576, occupancy could drop to 16.2%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Nicola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Nicola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Nicola (2025)
Exploring the top neighborhoods for short-term rentals in San Nicola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Polignano a Mare | Stunning cliffside town known for its picturesque beaches and crystal-clear waters. A favorite among tourists for its charming old town and breathtaking views. | Beach Cala Paura, Ponte dei Bozzi, Basilica di Santa Maria dell'Assunta, Lama Monachile, Grotta Palazzese |
| Alberobello | Famous for its unique trulli buildings, Alberobello attracts visitors interested in history and culture. A UNESCO World Heritage site, it's ideal for a memorable stay. | Trulli of Alberobello, Trullo Sovrano, Church of Saint Anthony, Alberobello's Trulli District, Casa Pezzolla |
| Ostuni | Known as the 'White City', Ostuni has beautiful whitewashed buildings and a scenic old town. It offers a unique blend of history, culture, and stunning panoramic views. | Cattedrale di Ostuni, Piazza della Libertà, Ostuni's Historical Center, Old Town Walls, Santuario di Santa Maria della Nova |
| Lecce | Often referred to as the 'Florence of the South', Lecce is famous for its Baroque architecture and vibrant cultural scene. A hub for arts and festivals. | Piazza del Duomo, Basilica di Santa Croce, Roman Amphitheatre, Castello Carlo V, Teatro Romano |
| Gallipoli | Charming coastal town noted for its historic center and beautiful beaches. Perfect for a seaside getaway with a rich history and lively atmosphere. | Gallipoli Castle, Beaches of Baia Verde, Historic Center, Frantoio Ipogeo, Sant'Agata Cathedral |
| Brindisi | Strategic port city with a rich history and an array of cultural attractions. Hosts many travelers looking for a mix of ancient and modern attractions. | Castello Svevo, Piazza di San Giovanni, Brindisi's Roman Columns, The Cathedral of Santa Maria del Casale, Parco Antonio di Giulio |
| Bari | The capital of Apulia, Bari offers a mix of history, culture, and vibrant nightlife. A great base for exploring the surrounding areas. | Basilica di San Nicola, Bari Vecchia, Castello Normanno-Svevo, Petruzzelli Theatre, Lungomare Nazario Sauro |
| Taranto | A city rich in history and surrounded by beautiful beaches, ideal for visitors looking for cultural experiences and relaxation. | Castello Aragonese, Taranto Cathedral, Marta National Archaeological Museum, Golfo di Taranto, Piazza Immacolata |
Understanding Airbnb License Requirements & STR Laws in San Nicola (2025)
Yes, San Nicola, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Nicola to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in San Nicola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Nicolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire villa floor with terrace overlooking the sea
Entire Place • 3 bedrooms
Lovely Tremiti Islands apartment
Entire Place • 1 bedroom
Apartment in Villa sul mare
Entire Place • 2 bedrooms
Elio's: Bouganville's two-room apartment
Entire Place • 1 bedroom
Cottage for nature lovers
Entire Place • 2 bedrooms
Martella Home
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Nicola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Nicola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clara | 3 | $48,599 | 382 | 4.75/5.0 |
| Mirella | 1 | $32,990 | 47 | 4.87/5.0 |
| Andrea | 1 | $23,064 | 49 | 4.94/5.0 |
| Francesco | 1 | $22,321 | 13 | 4.92/5.0 |
| Tiziana | 2 | $22,181 | 23 | 4.52/5.0 |
| Elena | 1 | $19,841 | 29 | 4.79/5.0 |
| Samantha | 1 | $19,414 | 26 | 4.88/5.0 |
| Biancarosa | 2 | $19,290 | 27 | 4.76/5.0 |
| Debora | 1 | $16,113 | 8 | 4.88/5.0 |
| Brigida | 1 | $15,452 | 37 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Nicola.
Dive Deeper: Advanced San Nicola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Nicola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Nicola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Nicola
- The San Nicola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.8% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in San Nicola, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 29.4% Hotel/Boutique listings indicates integration with traditional hospitality.
San Nicola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Nicola
- The dominant room capacity in San Nicola is 1 bedroom listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.0% of the active Airbnb listings in San Nicola, indicating a high concentration in these sizes.
San Nicola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Nicola
- The most common guest capacity trend in San Nicola vacation rentals is listings accommodating 4 guests (35.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the San Nicola STR market, accounting for 47.1% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Nicola.
- On average, properties in San Nicola are equipped to host 2.7 guests.
San Nicola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Nicola
- The most common availability pattern in San Nicola falls within the 181-270 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Nicola (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
San Nicola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
2 Nights
2 listings
11.8% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
5 listings
29.4% of total
7-29 Nights
5 listings
29.4% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in San Nicola is 4-6 Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in San Nicola, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.4% of San Nicola hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Nicola.
San Nicola Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
12.5% of total
Moderate
4 listings
25% of total
Strict
10 listings
62.5% of total
Cancellation Policy Insights for San Nicola
- The prevailing Airbnb cancellation policy trend in San Nicola is Strict, used by 62.5% of listings.
- A majority (62.5%) of hosts in San Nicola utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 62.5% market standard in San Nicola.
- With 62.5% using Strict terms, this is a viable option in San Nicola, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Nicola.
San Nicola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Nicola
- The overall average booking lead time for vacation rentals in San Nicola is 72 days.
- Guests book furthest in advance for stays during November (average 165 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (118 days avg.) sees the longest lead times, while Winter (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in San Nicola.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 165 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these San Nicola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Nicola (2025)
Amenity Prevalence
Amenity Insights for San Nicola
- Essential amenities in San Nicola that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hangers, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Nicola: Hot water.
- Consider adding popular differentiators like Hangers or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Nicola to stay competitive.
San Nicola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Nicola
- The typical guest profile for Airbnb in San Nicola consists of primarily domestic travelers (71%), often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 71.0% of guests.
- Key international markets include Italy (71%) and France (8.6%).
- Top languages spoken are English (34.2%) followed by Italian (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rome and Milan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Nicola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Kamen | 13 | $2,516 | $295.34 | 52% |
| Žrnovnica | 89 | $2,342 | $259.05 | 51% |
| Bast | 26 | $2,032 | $345.98 | 46% |
| Gornja Podstrana | 38 | $1,968 | $320.90 | 48% |
| Mutogras | 61 | $1,963 | $242.73 | 49% |