San Giovanni Rotondo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in San Giovanni Rotondo in 2025? Explore comprehensive Airbnb analytics for San Giovanni Rotondo, Apulia, Italy to uncover income potential. This 2025 STR market report for San Giovanni Rotondo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in San Giovanni Rotondo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Giovanni Rotondo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Giovanni Rotondo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$87
The average rental revenue earned for an occupied room per day in San Giovanni Rotondo.
Occupancy Rate(?)
30.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$6,098
Typical annual income for an Airbnb listing in San Giovanni Rotondo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
71.7%
Strong growth (71.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in San Giovanni Rotondo.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in San Giovanni Rotondo.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Giovanni Rotondo (2025)

Understanding the monthly revenue variations for Airbnb listings in San Giovanni Rotondo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Giovanni Rotondo is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Giovanni Rotondo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,307 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $658 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $274, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Giovanni Rotondo

San Giovanni Rotondo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Giovanni Rotondo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Giovanni Rotondo:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Giovanni Rotondo

Average Daily Rate (ADR) Airbnb Trends in San Giovanni Rotondo (2025)

Effective short term rental pricing strategy in San Giovanni Rotondo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Giovanni Rotondo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
  • Typical properties (Median) charge around $66 per night.
  • Entry-level properties (Bottom 25%) earn around $58 per night.

Average Daily Rate (ADR) Trend by Month in San Giovanni Rotondo

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Airbnb Seasonality Analysis & Trends in San Giovanni Rotondo (2025)

Peak Season (July, August, April)
  • Revenue averages $1,297 per month
  • Occupancy rates average 32.8%
  • Daily rates average $90
Shoulder Season
  • Revenue averages $847 per month
  • Occupancy maintains around 28.7%
  • Daily rates hold near $85
Low Season (February, March, November)
  • Revenue drops to average $593 per month
  • Occupancy decreases to average 26.0%
  • Daily rates adjust to average $77

Seasonality Insights for San Giovanni Rotondo

  • The Airbnb seasonality in San Giovanni Rotondo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Giovanni Rotondo's highest earning potential, with monthly revenues capable of climbing to $1,349, occupancy reaching a high of 43.0%, and ADRs peaking at $91.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $524, occupancy could drop to 16.0%, and ADRs may adjust down to $75.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Giovanni Rotondo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Giovanni Rotondo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Giovanni Rotondo (2025)

Exploring the top neighborhoods for short-term rentals in San Giovanni Rotondo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of San Giovanni Rotondo boasts rich cultural heritage and is famous for being the home of Padre Pio. It attracts pilgrims and tourists looking to explore spiritual and historical sites.
Sanctuary of Saint Pio of Pietrelcina, Church of Santa Maria delle Grazie, Historical Museum of Padre Pio, Cristo della Minerva, Old Town Streets
Via Rucci
This bustling street is known for its shops and eateries, making it a perfect location for guests who want to experience local life and cuisine.
Restaurants and cafes, Local shops, Proximity to main attractions
Via San Francesco
Located near significant religious sites, this area is ideal for visitors focused on spiritual retreats and pilgrimage.
Convento di Santa Maria delle Grazie, Padre Pio Pilgrimage Church, Religious souvenir shops
Piazza dei Martiri
A lively square that often hosts events and gatherings, surrounded by various dining and shopping spots.
Local festivals, Cafes and ice cream shops, Shopping opportunities
Viale dei Cappuccini
A quieter area with beautiful views and close to nature, ideal for guests looking to relax or hike.
Nature trails, Scenic viewpoints, Nearby parks
Hospital Complex
With the presence of a major hospital, this area is frequented by visitors seeking medical care, as well as their accompanying family, making it a steady market for short-term rentals.
Hospital facilities, Nearby recreational areas, Support services for visitors
Parco Nazionale del Gargano
Just outside San Giovanni Rotondo, this national park offers stunning nature and outdoor activities, attracting nature lovers and adventure tourists.
Hiking trails, Wildlife viewing, Scenic landscapes
Viale della Repubblica
This main road offers easy access to various parts of the town and is close to amenities; perfect for visitors wanting convenience during their stay.
Shopping centers, Public transport access, Nearby attractions

Understanding Airbnb License Requirements & STR Laws in San Giovanni Rotondo (2025)

Yes, San Giovanni Rotondo, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Giovanni Rotondo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 55% licensed listings)

Top Performing Airbnb Properties in San Giovanni Rotondo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Giovanni Rotondobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Mansion Between the sea and the hills of Puglia

Mansion Between the sea and the hills of Puglia

Entire Place • 3 bedrooms

$21,953
Revenue
38.5%
Occupancy
$294.32
Daily Rate
3888 Villa between Mari and Monti by BarbarHouse

3888 Villa between Mari and Monti by BarbarHouse

Entire Place • 3 bedrooms

$18,884
Revenue
55.4%
Occupancy
$157.32
Daily Rate
Casa Luciana Apartment[4 minutes from the Sanctuary]

Casa Luciana Apartment[4 minutes from the Sanctuary]

Entire Place • 2 bedrooms

$16,789
Revenue
62.0%
Occupancy
$63.27
Daily Rate
Appartamento su due livelli

Appartamento su due livelli

Entire Place • 2 bedrooms

$13,127
Revenue
56.9%
Occupancy
$74.29
Daily Rate
IL MELOGRANO independent apartment

IL MELOGRANO independent apartment

Entire Place • 3 bedrooms

$11,725
Revenue
23.8%
Occupancy
$156.96
Daily Rate
Casa Paola Franchino
[300 meters from the Sanctuary]

Casa Paola Franchino [300 meters from the Sanctuary]

Entire Place • 1 bedroom

$11,457
Revenue
58.6%
Occupancy
$57.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Giovanni Rotondo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Giovanni Rotondo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Simona6$35,657914.82/5.0
Pasquale1$21,953254.96/5.0
Barbarhouse SRL1$18,884144.57/5.0
Nury Estela1$16,789774.95/5.0
Host #2470040821$13,127304.77/5.0
Jennifer1$11,457115.00/5.0
Maria1$8,9871484.48/5.0
Host #351855231$7,72010.00/5.0
Giuseppina1$7,449165.00/5.0
Gaetano2$6,42874.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Giovanni Rotondo.

Dive Deeper: Advanced San Giovanni Rotondo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Giovanni Rotondo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Giovanni Rotondo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Giovanni Rotondo

  • The San Giovanni Rotondo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 37.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in San Giovanni Rotondo, Apartment/Condo properties are the most common (62.1%), reflecting the local real estate landscape.
  • The presence of 24.1% Hotel/Boutique listings indicates integration with traditional hospitality.

San Giovanni Rotondo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Giovanni Rotondo

  • The dominant room capacity in San Giovanni Rotondo is 1 bedroom listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 58.6% of the active Airbnb listings in San Giovanni Rotondo, indicating a high concentration in these sizes.

San Giovanni Rotondo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Giovanni Rotondo

  • The most common guest capacity trend in San Giovanni Rotondo vacation rentals is listings accommodating 2 guests (24.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the San Giovanni Rotondo STR market, accounting for 37.9% of listings.
  • 24.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Giovanni Rotondo.
  • On average, properties in San Giovanni Rotondo are equipped to host 2.9 guests.

San Giovanni Rotondo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Giovanni Rotondo

  • The most common availability pattern in San Giovanni Rotondo falls within the 271-366 days range, representing 69% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in San Giovanni Rotondo (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Giovanni Rotondo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (53.6%)

1 Night

15 listings

53.6% of total

2 Nights (25%)

2 Nights

7 listings

25% of total

3 Nights (3.6%)

3 Nights

1 listings

3.6% of total

4-6 Nights (3.6%)

4-6 Nights

1 listings

3.6% of total

7-29 Nights (7.1%)

7-29 Nights

2 listings

7.1% of total

30+ Nights (7.1%)

30+ Nights

2 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in San Giovanni Rotondo is 1 Night, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (78.6%) of the San Giovanni Rotondo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 53.6% of San Giovanni Rotondo hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Giovanni Rotondo.

San Giovanni Rotondo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (45.8%)

Flexible

11 listings

45.8% of total

Moderate (37.5%)

Moderate

9 listings

37.5% of total

Strict (16.7%)

Strict

4 listings

16.7% of total

Cancellation Policy Insights for San Giovanni Rotondo

  • The prevailing Airbnb cancellation policy trend in San Giovanni Rotondo is Flexible, used by 45.8% of listings.
  • The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in San Giovanni Rotondo may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 45.8% market standard in San Giovanni Rotondo.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Giovanni Rotondo.

San Giovanni Rotondo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Giovanni Rotondo

  • The overall average booking lead time for vacation rentals in San Giovanni Rotondo is 39 days.
  • Guests book furthest in advance for stays during May (average 132 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (68 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in San Giovanni Rotondo.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these San Giovanni Rotondo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Giovanni Rotondo (2025)

Amenity Prevalence

Amenity Insights for San Giovanni Rotondo

  • Essential amenities in San Giovanni Rotondo that guests expect include: TV. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Wifi, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for San Giovanni Rotondo: TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Wifi or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Giovanni Rotondo to stay competitive.

San Giovanni Rotondo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Giovanni Rotondo

  • The typical guest profile for Airbnb in San Giovanni Rotondo consists of predominantly international visitors (75%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 24.8% of guests.
  • Key international markets include Italy (24.8%) and France (14.1%).
  • Top languages spoken are English (35.8%) followed by Spanish (16.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Giovanni Rotondo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Positano683$6,671$624.2353%
Praiano331$4,415$403.5655%
Conca dei Marini112$4,308$395.8453%
Capri423$3,942$586.5441%
Sorrento1,475$3,702$325.6950%
Amalfi463$3,284$317.7548%
Massa Lubrense832$3,255$413.3345%
Ravello261$3,201$317.1647%
Furore141$3,098$340.5151%
Atrani129$2,687$212.4954%

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