San Donato di Lecce Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in San Donato di Lecce in 2025? Explore comprehensive Airbnb analytics for San Donato di Lecce, Apulia, Italy to uncover income potential. This 2025 STR market report for San Donato di Lecce, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in San Donato di Lecce, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Donato di Lecce Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Donato di Lecce Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Donato di Lecce (2025)
Understanding the monthly revenue variations for Airbnb listings in San Donato di Lecce is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Donato di Lecce is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Donato di Lecce across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,553+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,615 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $855 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $479, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Donato di Lecce
San Donato di Lecce Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Donato di Lecce STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Donato di Lecce:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Donato di Lecce
Average Daily Rate (ADR) Airbnb Trends in San Donato di Lecce (2025)
Effective short term rental pricing strategy in San Donato di Lecce involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Donato di Lecce typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in San Donato di Lecce
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Airbnb Seasonality Analysis & Trends in San Donato di Lecce (2025)
Peak Season (August, May, June)
- Revenue averages $2,369 per month
- Occupancy rates average 46.2%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,329 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $115
Low Season (January, February, March)
- Revenue drops to average $282 per month
- Occupancy decreases to average 16.1%
- Daily rates adjust to average $112
Seasonality Insights for San Donato di Lecce
- The Airbnb seasonality in San Donato di Lecce shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Donato di Lecce's highest earning potential, with monthly revenues capable of climbing to $2,532, occupancy reaching a high of 61.7%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $138, occupancy could drop to 8.9%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Donato di Lecce.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Donato di Lecce seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Donato di Lecce (2025)
Exploring the top neighborhoods for short-term rentals in San Donato di Lecce? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center of San Donato di Lecce | Charming historical area with beautiful architecture, narrow streets, and rich cultural heritage. Ideal for tourists interested in local history and culture, with easy access to local eateries and shops. | Chiesa Di San Giuseppe, Chiesa Madre, Arco dei Guzzo, Museo della Memoria e dell'Accoglienza, Piazza San Domenico |
| Surrounding Countryside | Picturesque countryside with scenic views and traditional Apulian architecture, perfect for travelers seeking tranquility and a rural experience. Popular for wine-tasting tours and agriturismo stays. | Vineyards of Salento, Historical farms, Local wineries, Olive groves, Cycling paths |
| Rocca Contrada | Quaint suburban area with proximity to natural parks and outdoor activities. Offers guests a chance to explore nature while being close to the town's amenities. | Natural parks, Hiking trails, Local farms, Birdwatching |
| Nearby Beaches of Torre Sant'Andrea | Beautiful coastal area known for its crystal-clear waters and dramatic cliffs. A favorite for beachgoers looking to enjoy the sun and sea, making it a great addition to any Airbnb offering. | Torre Sant'Andrea beach, Natural swimming pools, Cliff walks, Local seafood restaurants |
| Cultural Events Zone | Area where local festivals and cultural events are held throughout the year. Perfect for guests interested in experiencing local traditions and vibrant community life. | Local fairs, Music festivals, Art exhibits, Gastronomy festivals |
| Wine and Olive Oil Routes | Connected to the famous wine and olive oil routes of the region, attracting agro-tourism and culinary enthusiasts eager to learn about local production and tasting experiences. | Wine tasting tours, Olive oil tastings, Cooking classes, Culinary workshops |
| Family-Friendly Areas | Neighborhoods that cater to families with children, featuring parks, playgrounds, and family-oriented activities. Ideal for tourists traveling with kids who want a comfortable and safe environment. | Playgrounds, Family restaurants, Parks, Kid-friendly activities |
| Gastronomy Hub | Areas known for their rich culinary offerings, where guests can enjoy traditional Apulian cuisine at local trattorias. Food lovers will appreciate the variety of dining options available. | Local markets, Cooking classes, Restaurants specializing in local food, Culinary tours |
Understanding Airbnb License Requirements & STR Laws in San Donato di Lecce (2025)
Yes, San Donato di Lecce, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Donato di Lecce to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in San Donato di Lecce (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Donato di Leccebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Villa li cuti" Salento for exclusive use
Entire Place • 2 bedrooms
"La Chiesura"three apartments in villa with swimming pool
Entire Place • 5 bedrooms
![[Salento] Lovely Apartments 4 San Donato di Lecce](https://a0.muscache.com/im/pictures/miso/Hosting-696289750109008447/original/b0873e87-67a5-4a20-b8db-30b656bdc106.jpeg?im_w=480&im_format=avif)
[Salento] Lovely Apartments 4 San Donato di Lecce
Entire Place • 1 bedroom
![[Salento] Lovely Apartments 3 -San Donato di Lecce](https://a0.muscache.com/im/pictures/5ced8041-fc97-48b4-92a8-f9fa541dcd36.jpg?im_w=480&im_format=avif)
[Salento] Lovely Apartments 3 -San Donato di Lecce
Entire Place • 1 bedroom
Studio apartment in Villa with Pool and Garden
Entire Place • 1 bedroom
![[Salento] Lovely Apartments 2 San Donato di Lecce](https://a0.muscache.com/im/pictures/miso/Hosting-696289750109008447/original/2111df2f-2226-415d-a1b7-91b151eb49ca.jpeg?im_w=480&im_format=avif)
[Salento] Lovely Apartments 2 San Donato di Lecce
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Donato di Lecce (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Donato di Lecce based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giuseppe | 1 | $51,529 | 28 | 4.75/5.0 |
| Roberto | 4 | $50,710 | 40 | 4.97/5.0 |
| Donata | 4 | $46,130 | 47 | 4.70/5.0 |
| Orenzino | 3 | $15,792 | 5 | 1.40/5.0 |
| Raffaele | 2 | $14,632 | 17 | 4.88/5.0 |
| Fernando | 1 | $11,148 | 86 | 4.91/5.0 |
| Filippo | 1 | $8,929 | 48 | 4.96/5.0 |
| Host #403050507 | 1 | $8,014 | 14 | 4.93/5.0 |
| Host #28725540 | 1 | $4,011 | 0 | 0.00/5.0 |
| Fabio | 1 | $3,687 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Donato di Lecce.
Dive Deeper: Advanced San Donato di Lecce STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Donato di Lecce. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Donato di Lecce Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Donato di Lecce
- The San Donato di Lecce Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Donato di Lecce, House properties are the most common (79.2%), reflecting the local real estate landscape.
- Houses represent a significant 79.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 8.4%) offer potential for unique stay experiences.
San Donato di Lecce Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Donato di Lecce
- The dominant room capacity in San Donato di Lecce is 1 bedroom listings, making up 62.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 95.8% of the active Airbnb listings in San Donato di Lecce, indicating a high concentration in these sizes.
- With over half the market (62.5%) consisting of studios or 1-bedroom units, San Donato di Lecce is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in San Donato di Lecce.
San Donato di Lecce Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Donato di Lecce
- The most common guest capacity trend in San Donato di Lecce vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the San Donato di Lecce STR market, accounting for 54.2% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Donato di Lecce.
- On average, properties in San Donato di Lecce are equipped to host 4.7 guests.
San Donato di Lecce Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Donato di Lecce
- The most common availability pattern in San Donato di Lecce falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in San Donato di Lecce (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Donato di Lecce Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
43.5% of total
2 Nights
2 listings
8.7% of total
3 Nights
3 listings
13% of total
4-6 Nights
3 listings
13% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in San Donato di Lecce is 1 Night, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in San Donato di Lecce, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.5% of San Donato di Lecce hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Donato di Lecce.
San Donato di Lecce Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.6% of total
Flexible
8 listings
44.4% of total
Moderate
3 listings
16.7% of total
Strict
6 listings
33.3% of total
Cancellation Policy Insights for San Donato di Lecce
- The prevailing Airbnb cancellation policy trend in San Donato di Lecce is Flexible, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in San Donato di Lecce.
- With 33.3% using Strict terms, this is a viable option in San Donato di Lecce, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Donato di Lecce.
San Donato di Lecce STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Donato di Lecce
- The overall average booking lead time for vacation rentals in San Donato di Lecce is 47 days.
- Guests book furthest in advance for stays during July (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in San Donato di Lecce.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these San Donato di Lecce averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Donato di Lecce (2025)
Amenity Prevalence
Amenity Insights for San Donato di Lecce
- Essential amenities in San Donato di Lecce that guests expect include: Kitchen, TV, Air conditioning, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Donato di Lecce: Kitchen, TV, Air conditioning, Wifi, Hot water.
- Prioritize adding missing essentials: TV, Air conditioning, Wifi, Hot water.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Donato di Lecce to stay competitive.
San Donato di Lecce Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Donato di Lecce
- The typical guest profile for Airbnb in San Donato di Lecce consists of predominantly international visitors (76%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 23.9% of guests.
- Key international markets include France (32.6%) and Italy (23.9%).
- Top languages spoken are English (36%) followed by French (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Donato di Lecce Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |