Ruffano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Ruffano in 2025? Explore comprehensive Airbnb analytics for Ruffano, Apulia, Italy to uncover income potential. This 2025 STR market report for Ruffano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Ruffano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ruffano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ruffano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ruffano (2025)
Understanding the monthly revenue variations for Airbnb listings in Ruffano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ruffano is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ruffano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,716+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,468 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $519 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $259, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ruffano
Ruffano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ruffano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ruffano:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ruffano
Average Daily Rate (ADR) Airbnb Trends in Ruffano (2025)
Effective short term rental pricing strategy in Ruffano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ruffano typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $330+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Ruffano
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Airbnb Seasonality Analysis & Trends in Ruffano (2025)
Peak Season (July, August, June)
- Revenue averages $2,261 per month
- Occupancy rates average 37.1%
- Daily rates average $173
Shoulder Season
- Revenue averages $904 per month
- Occupancy maintains around 24.9%
- Daily rates hold near $146
Low Season (January, March, December)
- Revenue drops to average $255 per month
- Occupancy decreases to average 16.6%
- Daily rates adjust to average $130
Seasonality Insights for Ruffano
- The Airbnb seasonality in Ruffano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ruffano's highest earning potential, with monthly revenues capable of climbing to $2,578, occupancy reaching a high of 49.2%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $234, occupancy could drop to 13.1%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ruffano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ruffano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ruffano (2025)
Exploring the top neighborhoods for short-term rentals in Ruffano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Ruffano offers traditional Italian architecture, charm, and local culture. It's popular among tourists wanting to experience the authentic atmosphere of Apulia with easy access to local eateries and shops. | San Giovanni Battista Church, Palazzo Baronale, Piazza San Giuseppe, Local artisan shops, Traditional Apulian restaurants |
| Nearby Beaches | The proximity to beautiful beaches like Torre San Giovanni and Lido Marini makes this area attractive for travelers seeking sun and sea. It's perfect for families and beach lovers. | Torre San Giovanni Beach, Lido Marini Beach, Beach clubs, Water sports activities, Coastal walks |
| Ruffano Countryside | Ruffano's surrounding countryside is ideal for those who enjoy nature and tranquility, with beautiful landscapes, olive groves, and rural charm. This area attracts visitors seeking a peaceful retreat. | Olive groves, Hiking trails, Local farms, Traditional masserie, Wine tasting experiences |
| Gallipoli | Just a short drive from Ruffano, Gallipoli is a renowned beach town with lively nightlife and historical sites. This attracts younger crowds and those looking for entertainment alongside beach activities. | Gallipoli Castle, Castello di Gallipoli, Lido Conchiglie, Nightclubs and bars, Old Town markets |
| Otranto | Otranto, known for its stunning coastal views and historic sites, attracts tourists interested in culture and adventure. This charming town offers picturesque landscapes and a rich history. | Otranto Cathedral, Aragonese Castle, Baia dei Turchi, Lido dei Fiori, Hiking along the coast |
| Santa Maria di Leuca | The southernmost tip of the Italian mainland, known for its scenic beauty and stunning coastlines. An ideal spot for travelers wanting to explore beautiful beaches and the famous lighthouse. | Lighthouse of Santa Maria di Leuca, Grotta del Cazzè, Torre dell'Omomorto, Nearby marine parks, Beachside restaurants |
| Specchia | A picturesque town near Ruffano, known for its medieval architecture and local artisan culture. It attracts visitors who appreciate history, art, and local gastronomy. | Palazzo Risolo, Castello dei Capece, Local food festivals, Artisan markets, Walking trails |
| Local Food Markets | Ruffano is known for its traditional Italian cuisine and local food markets, making it a great choice for food enthusiasts looking to enjoy authentic Apulian flavors. | Weekly local food market, Apulian olive oil tastings, Cheese sampling, Local restaurants, Culinary workshops |
Understanding Airbnb License Requirements & STR Laws in Ruffano (2025)
Yes, Ruffano, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ruffano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 30% licensed listings)
Top Performing Airbnb Properties in Ruffano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ruffanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1222 Villa Chiara by Perle di Puglia
Entire Place • 5 bedrooms
Antico Casale di Charmme
Entire Place • 4 bedrooms
1695 Villa Albarosa
Entire Place • 4 bedrooms
Authentic and Peaceful Salento Home + WiFi
Entire Place • 2 bedrooms
Villa Giulia Liberty 8, Emma Villas
Entire Place • 4 bedrooms
Casa Vacanza da Giò with a SWIMMING POOL for EXCLUSIVE USE ONLY
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ruffano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ruffano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbarhouse SRL | 2 | $69,194 | 16 | 4.92/5.0 |
| Host #223814216 | 2 | $35,931 | 0 | 0.00/5.0 |
| Anna Lisa | 4 | $32,696 | 27 | 3.71/5.0 |
| Alessia | 1 | $32,042 | 11 | 5.00/5.0 |
| Giovanna | 2 | $31,218 | 66 | 4.92/5.0 |
| Simona | 2 | $26,863 | 37 | 5.00/5.0 |
| Patrizia | 2 | $24,761 | 99 | 4.96/5.0 |
| Host #268563033 | 1 | $20,094 | 0 | 0.00/5.0 |
| Host #16712110 | 1 | $12,249 | 0 | 0.00/5.0 |
| Host #8992762 | 1 | $10,610 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ruffano.
Dive Deeper: Advanced Ruffano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ruffano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRuffano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ruffano
- The Ruffano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ruffano, House properties are the most common (77.4%), reflecting the local real estate landscape.
- Houses represent a significant 77.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Ruffano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ruffano
- The dominant room capacity in Ruffano is 1 bedroom listings, making up 43.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.8% of the active Airbnb listings in Ruffano, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ruffano.
Ruffano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ruffano
- The most common guest capacity trend in Ruffano vacation rentals is listings accommodating 2 guests (37.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Ruffano STR market, accounting for 52.8% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ruffano.
- On average, properties in Ruffano are equipped to host 4.0 guests.
Ruffano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ruffano
- The most common availability pattern in Ruffano falls within the 271-366 days range, representing 83% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ruffano (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
Ruffano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
14.6% of total
2 Nights
8 listings
16.7% of total
3 Nights
14 listings
29.2% of total
4-6 Nights
10 listings
20.8% of total
7-29 Nights
7 listings
14.6% of total
30+ Nights
2 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ruffano is 3 Nights, adopted by 29.2% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 29.2% of Ruffano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ruffano.
Ruffano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
36.4% of total
Moderate
10 listings
30.3% of total
Strict
11 listings
33.3% of total
Cancellation Policy Insights for Ruffano
- The prevailing Airbnb cancellation policy trend in Ruffano is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Ruffano.
- With 33.3% using Strict terms, this is a viable option in Ruffano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ruffano.
Ruffano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ruffano
- The overall average booking lead time for vacation rentals in Ruffano is 49 days.
- Guests book furthest in advance for stays during April (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Ruffano.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Ruffano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ruffano (2025)
Amenity Prevalence
Amenity Insights for Ruffano
- Popular amenities like Kitchen, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ruffano to stay competitive.
Ruffano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ruffano
- The typical guest profile for Airbnb in Ruffano consists of a mix of domestic (40%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 40.2% of guests.
- Key international markets include Italy (40.2%) and France (16.1%).
- Top languages spoken are English (36.1%) followed by Italian (20.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ruffano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |