Putignano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Putignano in 2025? Explore comprehensive Airbnb analytics for Putignano, Apulia, Italy to uncover income potential. This 2025 STR market report for Putignano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Putignano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Putignano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Putignano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Putignano (2025)
Understanding the monthly revenue variations for Airbnb listings in Putignano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Putignano is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Putignano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,773+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,432 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,104 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $589, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Putignano
Putignano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Putignano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Putignano:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Putignano
Average Daily Rate (ADR) Airbnb Trends in Putignano (2025)
Effective short term rental pricing strategy in Putignano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Putignano typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Putignano
Get Live Putignano Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Putignano (2025)
Peak Season (August, July, May)
- Revenue averages $3,476 per month
- Occupancy rates average 52.0%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,851 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $163
Low Season (January, February, March)
- Revenue drops to average $874 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $168
Seasonality Insights for Putignano
- The Airbnb seasonality in Putignano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Putignano's highest earning potential, with monthly revenues capable of climbing to $4,261, occupancy reaching a high of 63.6%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $812, occupancy could drop to 23.8%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Putignano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Putignano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Putignano (2025)
Exploring the top neighborhoods for short-term rentals in Putignano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Putignano is rich in culture and history, known for its beautiful architecture and charming streets. Ideal for tourists wanting to experience authentic Italian life. | Church of Santa Maria La Greca, Putignano Carnival, Palazzo Ruggiero, Monumento al Vino, Piazza XX Settembre |
| Castellana Grotte | Nearby area famous for the stunning Castellana Caves, attracting visitors interested in natural wonders and outdoor activities. Great for families and adventure seekers. | Castellana Caves, Parco Nazionale Alta Murgia, Grotte di Castellana, Local wineries |
| Alberobello | Famous for its unique trulli houses, Alberobello is a UNESCO World Heritage site and a must-visit for those exploring Apulia. Perfect for tourists looking to experience local traditions. | Trulli of Alberobello, Trullo Sovrano, Church of Sant'Antonio, Alberobello's traditional artisan shops |
| Polignano a Mare | A beautiful coastal town known for its stunning cliffs and beaches. A popular destination for beachgoers and those seeking picturesque views and a relaxing atmosphere. | Lama Monachile Beach, Old Town, Statue of Domenico Modugno, Grotta Palazzese |
| Monopoli | Charming seaside town with beautiful beaches and a vibrant harbor. Attracts visitors looking for both relaxation and cultural experiences in Apulia. | Monopoli's Old Town, Castello Carlo V, Beaches of Monopoli, Historic Monuments |
| Locorotondo | Known for its circular historic center and stunning views of the Itria Valley. It offers a serene atmosphere for those seeking tranquility and beautiful landscapes. | Historic center, Wine tasting in local vineyards, Views of the Itria Valley |
| Bari | The capital city of Apulia offers a blend of modernity and tradition, with vibrant nightlife, shopping, and historical sites. Great for travelers looking for a larger city experience. | Basilica di San Nicola, Bari Vecchia, Castello Normanno-Svevo, Lungomare |
| Gioia del Colle | Home to the famous Castel del Monte and rich in history. Attractive to visitors interested in historical sites and local culture. | Castel del Monte, Gioia del Colle's historic center, Local cuisines and traditions |
Understanding Airbnb License Requirements & STR Laws in Putignano (2025)
Yes, Putignano, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Putignano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Putignano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Putignanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Masseria Della Croce
Entire Place • 4 bedrooms
Trulli Tower
Entire Place • 2 bedrooms
Exclusive trulli with heated pool
Entire Place • 3 bedrooms
Trulli Oasis
Entire Place • 2 bedrooms
Spacious Villa with Pool in Puglia for 8 people
Entire Place • 3 bedrooms
Trulli with pool at your total disposal -Putignano
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Putignano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Putignano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #93984333 | 1 | $105,977 | 0 | 0.00/5.0 |
| Luigi | 3 | $96,982 | 103 | 4.92/5.0 |
| Sergio | 1 | $95,157 | 40 | 4.98/5.0 |
| Massimiliano | 1 | $88,039 | 14 | 5.00/5.0 |
| ~ Buena Onda | 1 | $53,773 | 15 | 4.73/5.0 |
| Francesco Paolo | 1 | $46,385 | 34 | 4.65/5.0 |
| Anna Rita | 1 | $45,540 | 15 | 4.93/5.0 |
| Pasquale | 1 | $44,505 | 123 | 4.85/5.0 |
| Francesco | 3 | $41,266 | 84 | 4.88/5.0 |
| Mario | 1 | $39,508 | 86 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Putignano.
Dive Deeper: Advanced Putignano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Putignano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPutignano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Putignano
- The Putignano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Putignano, House properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 59.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.1%) offer potential for unique stay experiences.
Putignano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Putignano
- The dominant room capacity in Putignano is 2 bedrooms listings, making up 39.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.0% of the active Airbnb listings in Putignano, indicating a high concentration in these sizes.
Putignano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Putignano
- The most common guest capacity trend in Putignano vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Putignano STR market, accounting for 45.9% of listings.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Putignano.
- On average, properties in Putignano are equipped to host 4.4 guests.
Putignano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Putignano
- The most common availability pattern in Putignano falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Putignano (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Putignano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
21.1% of total
2 Nights
22 listings
31% of total
3 Nights
10 listings
14.1% of total
4-6 Nights
6 listings
8.5% of total
7-29 Nights
8 listings
11.3% of total
30+ Nights
10 listings
14.1% of total
Key Insights
- The most prevalent minimum stay requirement in Putignano is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.1%) caters to monthly stays (30+ nights) in Putignano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of Putignano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Putignano.
Putignano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.7% of total
Flexible
23 listings
38.3% of total
Moderate
25 listings
41.7% of total
Strict
11 listings
18.3% of total
Cancellation Policy Insights for Putignano
- The prevailing Airbnb cancellation policy trend in Putignano is Moderate, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Putignano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Putignano.
- Regularly review your cancellation policy against competitors and market demand shifts in Putignano.
Putignano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Putignano
- The overall average booking lead time for vacation rentals in Putignano is 59 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Putignano.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Putignano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Putignano (2025)
Amenity Prevalence
Amenity Insights for Putignano
- Popular amenities like Kitchen, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Putignano to stay competitive.
Putignano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Putignano
- The typical guest profile for Airbnb in Putignano consists of predominantly international visitors (77%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 22.7% of guests.
- Key international markets include France (22.9%) and Italy (22.7%).
- Top languages spoken are English (38.1%) followed by French (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Putignano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |
| San Vito dei Normanni | 168 | $1,604 | $219.74 | 43% |