Muro Leccese Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Muro Leccese in 2025? Explore comprehensive Airbnb analytics for Muro Leccese, Apulia, Italy to uncover income potential. This 2025 STR market report for Muro Leccese, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Muro Leccese, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Muro Leccese Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Muro Leccese Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Muro Leccese (2025)
Understanding the monthly revenue variations for Airbnb listings in Muro Leccese is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muro Leccese is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muro Leccese across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,025+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,568 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,167 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $409, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muro Leccese
Muro Leccese Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Muro Leccese STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muro Leccese:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muro Leccese
Average Daily Rate (ADR) Airbnb Trends in Muro Leccese (2025)
Effective short term rental pricing strategy in Muro Leccese involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muro Leccese typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $330+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Muro Leccese
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Airbnb Seasonality Analysis & Trends in Muro Leccese (2025)
Peak Season (October, July, August)
- Revenue averages $3,705 per month
- Occupancy rates average 38.5%
- Daily rates average $208
Shoulder Season
- Revenue averages $2,510 per month
- Occupancy maintains around 25.7%
- Daily rates hold near $193
Low Season (January, March, December)
- Revenue drops to average $1,064 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $174
Seasonality Insights for Muro Leccese
- The Airbnb seasonality in Muro Leccese shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Muro Leccese's highest earning potential, with monthly revenues capable of climbing to $3,980, occupancy reaching a high of 46.4%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $813, occupancy could drop to 10.8%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Muro Leccese.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Muro Leccese seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Muro Leccese (2025)
Exploring the top neighborhoods for short-term rentals in Muro Leccese? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Muro Leccese Historic Center | Charming historic center with narrow streets, traditional architecture, and a rich cultural heritage. Ideal for tourists seeking an authentic Apulian experience. | Santa Maria della Strada, Palazzo del De Franchis, Chiesa di San Giovanni Battista, Piazza Orsini, local artisan shops |
| Surrounding Countryside | Beautiful rural landscapes and olive groves, perfect for travelers looking to escape the hustle and bustle. Offers a tranquil atmosphere and eco-tourism opportunities. | Olive oil farms, natural reserves, vineyards, hiking trails, traditional masserie |
| Nearby Otranto | A picturesque coastal town known for its stunning beaches and historical landmarks. Attracts beachgoers and culture enthusiasts alike. | Otranto Cathedral, Castello Aragonese, Baia dei Turchi, Alimini Lakes, beach clubs |
| Lecce (20 min away) | The baroque capital of Apulia, famous for its architecture and vibrant nightlife. Ideal for guests looking for more urban attractions and culture. | Piazza del Duomo, Basilica di Santa Croce, Roman Amphitheater, local markets, teatro romano |
| Salento Beaches | The nearby Salento coastline features some of the most beautiful beaches in Italy, appealing to sun-seekers and water sports lovers. | Porto Cesareo, Torre Lapillo, Torre dell'Orso, Grotta della Poesia, Sant'Andrea |
| Gallipoli (30 min away) | Another coastal gem renowned for its historic old town and beaches. It draws visitors for both leisure and nightlife. | Gallipoli Castle, Old Town, Spiaggia della Purità, beach clubs, nightlife in the summer |
| Castrignano dei Greci | A nearby town rich in Greek culture and history, offering a unique experience away from the tourist crowds. | Greek Theatre, Chiesa Madre, local festivals, historic alleys, craft shops |
| Specchia | A beautiful medieval village known for its scenic views and historical attractions. Perfect for tourists looking for a quieter destination with local charm. | Historic center, Piazza del Popolo, Castrum, ancient olive trees, local wineries |
Understanding Airbnb License Requirements & STR Laws in Muro Leccese (2025)
Yes, Muro Leccese, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Muro Leccese to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 61% licensed listings)
Top Performing Airbnb Properties in Muro Leccese (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muro Leccesebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Palazzo Ferramosca (pool and garden) near Otranto
Entire Place • 5 bedrooms
Chic Masseria with pool in a typical Salento town
Entire Place • 6 bedrooms
Le Crie Villa
Entire Place • 5 bedrooms
3921 Villa Cesira by Perle di Puglia
Entire Place • 4 bedrooms
Oikia Vacation "La Casa di Marina"
Entire Place • 2 bedrooms
Palazzo Muro Leccese - Suite Terrace in B&B Muro
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Muro Leccese (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Muro Leccese based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Priscilla | 3 | $207,723 | 65 | 4.96/5.0 |
| Matteo | 1 | $57,741 | 16 | 4.88/5.0 |
| Host #1008367 | 3 | $46,796 | 0 | 0.00/5.0 |
| Barbarhouse SRL | 1 | $37,897 | 4 | 5.00/5.0 |
| Luigi | 1 | $35,030 | 20 | 4.85/5.0 |
| Tenuta Sant'Andrea | 4 | $24,354 | 73 | 4.52/5.0 |
| Nadia | 4 | $15,680 | 48 | 4.95/5.0 |
| Simone | 1 | $12,549 | 19 | 4.79/5.0 |
| Host #175800780 | 1 | $9,389 | 1 | 0.00/5.0 |
| Roberta | 1 | $7,946 | 39 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muro Leccese.
Dive Deeper: Advanced Muro Leccese STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muro Leccese. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuro Leccese Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muro Leccese
- The Muro Leccese Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muro Leccese, House properties are the most common (41.9%), reflecting the local real estate landscape.
- Houses represent a significant 41.9% portion, catering likely to families or larger groups.
- The presence of 19.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.2%) offer potential for unique stay experiences.
Muro Leccese Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muro Leccese
- The dominant room capacity in Muro Leccese is 1 bedroom listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Muro Leccese, indicating a high concentration in these sizes.
Muro Leccese Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muro Leccese
- The most common guest capacity trend in Muro Leccese vacation rentals is listings accommodating 4 guests (35.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Muro Leccese STR market, accounting for 54.9% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muro Leccese.
- On average, properties in Muro Leccese are equipped to host 4.2 guests.
Muro Leccese Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muro Leccese
- The most common availability pattern in Muro Leccese falls within the 271-366 days range, representing 83.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Muro Leccese (58.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Muro Leccese Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
28.6% of total
2 Nights
10 listings
35.7% of total
3 Nights
6 listings
21.4% of total
4-6 Nights
3 listings
10.7% of total
7-29 Nights
1 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Muro Leccese is 2 Nights, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Muro Leccese Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.7% of Muro Leccese hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muro Leccese.
Muro Leccese Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
8.7% of total
Flexible
6 listings
26.1% of total
Moderate
6 listings
26.1% of total
Strict
9 listings
39.1% of total
Cancellation Policy Insights for Muro Leccese
- The prevailing Airbnb cancellation policy trend in Muro Leccese is Strict, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (52.2%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Muro Leccese.
- With 39.1% using Strict terms, this is a viable option in Muro Leccese, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Muro Leccese.
Muro Leccese STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Muro Leccese
- The overall average booking lead time for vacation rentals in Muro Leccese is 66 days.
- Guests book furthest in advance for stays during October (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (92 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Muro Leccese.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Muro Leccese averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Muro Leccese (2025)
Amenity Prevalence
Amenity Insights for Muro Leccese
- Essential amenities in Muro Leccese that guests expect include: Hot water, Heating, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muro Leccese: Hot water, Heating, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: Heating, Air conditioning, TV, Kitchen.
- Consider adding popular differentiators like Hair dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muro Leccese to stay competitive.
Muro Leccese Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Muro Leccese
- The typical guest profile for Airbnb in Muro Leccese consists of predominantly international visitors (76%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 24.2% of guests.
- Key international markets include France (25.8%) and Italy (24.2%).
- Top languages spoken are English (37.7%) followed by French (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Muro Leccese Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |