Melissano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Melissano in 2025? Explore comprehensive Airbnb analytics for Melissano, Apulia, Italy to uncover income potential. This 2025 STR market report for Melissano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Melissano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melissano Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melissano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melissano (2025)
Understanding the monthly revenue variations for Airbnb listings in Melissano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melissano is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melissano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,693 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $903 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melissano
Melissano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melissano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melissano:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melissano
Average Daily Rate (ADR) Airbnb Trends in Melissano (2025)
Effective short term rental pricing strategy in Melissano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melissano typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $504+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $299 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Melissano
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Airbnb Seasonality Analysis & Trends in Melissano (2025)
Peak Season (May, August, July)
- Revenue averages $2,892 per month
- Occupancy rates average 39.7%
- Daily rates average $261
Shoulder Season
- Revenue averages $892 per month
- Occupancy maintains around 15.9%
- Daily rates hold near $198
Low Season (February, April, November)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $178
Seasonality Insights for Melissano
- The Airbnb seasonality in Melissano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melissano's highest earning potential, with monthly revenues capable of climbing to $3,746, occupancy reaching a high of 48.6%, and ADRs peaking at $270.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melissano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melissano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melissano (2025)
Exploring the top neighborhoods for short-term rentals in Melissano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Melissano with charming architecture and authentic Italian atmosphere. It's a perfect base for exploring local culture and traditions. | Church of Santa Maria della Strada, Piazza San Giovanni, Local markets, Tradition from local festivals, Authentic Italian trattorias |
| Parco Naturale Regionale Litorale di Ugento | A coastal area with beautiful natural landscapes and beaches, ideal for travelers seeking relaxation and outdoor activities. | Lido Marini, Torre San Giovanni, Beaches, Walking trails, Wildlife watching |
| Local Vineyards | This area is famous for its wineries and vineyards, attracting wine enthusiasts looking for unique tasting experiences and farm stays. | Local wineries, Vineyard tours, Wine tasting events, Rural landscapes, Cooking classes |
| Ugento | Nearby Ugento is rich in history and has beautiful beaches, making it a great location for those wanting to explore both culture and the coast. | Ugento Archaeological Museum, Castello di Ugento, Beach access, Historic sites, Cultural festivals |
| Gallipoli | A popular coastal town just a short drive away, known for its historic old town and vibrant nightlife, attracting a lively crowd during the summer. | Gallipoli Castle, Baia Verde Beach, Corso Roma restaurants, Old Town attractions, Nightclubs and bars |
| Torre dell'Orso | A picturesque beach town known for its soft sands and family-friendly atmosphere, perfect for those wanting a beach getaway. | Famous beaches, Local markets, Water sports, Beach clubs, Scenic walks |
| Racale | A quaint town near Melissano, offering a peaceful environment with access to picturesque beaches and local cuisine. | Local art and culture, Culinary delights, Quiet countryside, Relaxed pace of life, Festivals |
| Sannicola | Close to Melissano, Sannicola offers a more rural experience with agricultural attractions and local traditions. | Local farms, Traditional festivals, Countryside scenery, Cultural heritage sites, Community events |
Understanding Airbnb License Requirements & STR Laws in Melissano (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Melissano. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melissano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in Melissano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melissanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Melissa - Homelike Villas
Entire Place • 4 bedrooms
Villa del Mediterraneo
Entire Place • 6 bedrooms
Villa dell'edera
Entire Place • 4 bedrooms
Private villa with a/c, private pool, wifi, hot tu
Entire Place • 4 bedrooms
“La Volta” (“La Tarantula”near Gallipoli )
Entire Place • 1 bedroom
WiMi's place
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melissano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melissano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #166520641 | 1 | $24,073 | 0 | 0.00/5.0 |
| Host #26941571 | 2 | $23,579 | 3 | 0.00/5.0 |
| ~ Buena Onda | 2 | $17,113 | 3 | 2.33/5.0 |
| Serena Tanese | 2 | $10,211 | 35 | 4.86/5.0 |
| Host #202725035 | 1 | $8,580 | 0 | 0.00/5.0 |
| Host #108443156 | 1 | $5,256 | 0 | 0.00/5.0 |
| Host #153487516 | 1 | $3,499 | 0 | 0.00/5.0 |
| Tiberio | 1 | $2,282 | 32 | 4.69/5.0 |
| Luigi | 1 | $1,775 | 32 | 4.84/5.0 |
| Mery | 1 | $1,610 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melissano.
Dive Deeper: Advanced Melissano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melissano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelissano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melissano
- The Melissano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melissano, House properties are the most common (82.4%), reflecting the local real estate landscape.
- Houses represent a significant 82.4% portion, catering likely to families or larger groups.
Melissano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melissano
- The dominant room capacity in Melissano is 4 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in Melissano, indicating a high concentration in these sizes.
- A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melissano.
Melissano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melissano
- The most common guest capacity trend in Melissano vacation rentals is listings accommodating 8+ guests (47.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Melissano STR market, accounting for 76.5% of listings.
- 53.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melissano.
- On average, properties in Melissano are equipped to host 5.6 guests.
Melissano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melissano
- The most common availability pattern in Melissano falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Melissano (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
Melissano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
18.8% of total
2 Nights
3 listings
18.8% of total
3 Nights
4 listings
25% of total
4-6 Nights
3 listings
18.8% of total
7-29 Nights
3 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Melissano is 3 Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 25% of Melissano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melissano.
Melissano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
25% of total
Moderate
1 listings
12.5% of total
Strict
5 listings
62.5% of total
Cancellation Policy Insights for Melissano
- The prevailing Airbnb cancellation policy trend in Melissano is Strict, used by 62.5% of listings.
- A majority (62.5%) of hosts in Melissano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 62.5% market standard in Melissano.
- With 62.5% using Strict terms, this is a viable option in Melissano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Melissano.
Melissano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melissano
- The overall average booking lead time for vacation rentals in Melissano is 86 days.
- Guests book furthest in advance for stays during October (average 369 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (176 days avg.) sees the longest lead times, while Summer (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Melissano.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 369 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 176 days) to capture early planners.
- Monitor your own booking lead times against these Melissano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melissano (2025)
Amenity Prevalence
Amenity Insights for Melissano
- Essential amenities in Melissano that guests expect include: Air conditioning, Kitchen, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hair dryer, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melissano: Air conditioning, Kitchen, Hot water, TV.
- Consider adding popular differentiators like Wifi or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melissano to stay competitive.
Melissano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melissano
- The typical guest profile for Airbnb in Melissano consists of primarily domestic travelers (74%), often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 73.7% of guests.
- Key international markets include Italy (73.7%) and France (10.5%).
- Top languages spoken are English (40%) followed by Italian (36.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milan and San Gimignano.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melissano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |