Maruggio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Maruggio in 2025? Explore comprehensive Airbnb analytics for Maruggio, Apulia, Italy to uncover income potential. This 2025 STR market report for Maruggio, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 195 active listings.
Whether you're considering an Airbnb investment in Maruggio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maruggio Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maruggio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maruggio (2025)
Understanding the monthly revenue variations for Airbnb listings in Maruggio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maruggio is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maruggio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,430+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,938 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $882 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $367, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maruggio
Maruggio Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maruggio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maruggio:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maruggio
Average Daily Rate (ADR) Airbnb Trends in Maruggio (2025)
Effective short term rental pricing strategy in Maruggio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maruggio typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Maruggio
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Airbnb Seasonality Analysis & Trends in Maruggio (2025)
Peak Season (August, April, July)
- Revenue averages $2,601 per month
- Occupancy rates average 41.4%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,428 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $140
Low Season (January, March, December)
- Revenue drops to average $764 per month
- Occupancy decreases to average 16.7%
- Daily rates adjust to average $129
Seasonality Insights for Maruggio
- The Airbnb seasonality in Maruggio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maruggio's highest earning potential, with monthly revenues capable of climbing to $2,917, occupancy reaching a high of 51.9%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $584, occupancy could drop to 13.1%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maruggio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maruggio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maruggio (2025)
Exploring the top neighborhoods for short-term rentals in Maruggio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maruggio Centro | The historical center of Maruggio offers charming narrow streets, local restaurants, and proximity to landmarks. Ideal for tourists seeking authentic Italian culture and history. | Church of San Giovanni Battista, Maruggio Castle, Piazza della Repubblica, local markets, historical architecture |
| Campomarino di Maruggio | Famous for its beautiful beaches and family-friendly atmosphere, Campomarino attracts beachgoers and families during the summer months. | Campomarino Beach, Lido Katun, Water sports activities, local seafood restaurants |
| Tre Porte | Known for its stunning coastal views and less crowded beaches, Tre Porte is a hidden gem for those seeking tranquility away from the tourist bustle. | Tre Porte Beach, Scenic coastal walks, Nature reserves, Cliffside views |
| Maldive del Salento | This area boasts some of the most beautiful beaches in Apulia, with crystal-clear waters perfect for relaxation and recreational activities. | Maldive del Salento Beach, Water sports, Beach clubs, Natural scenery |
| Pulsano | Located just north of Maruggio, Pulsano offers a mix of sandy beaches and rural charm, making it an attractive location for both relaxation and cultural exploration. | Pulsano Beaches, Nature parks, Local vineyards, Cultural festivals |
| San Pietro in Bevagna | A popular coastal village known for its sandy beaches and vibrant nightlife during summer. Great for attracting younger crowds and families. | San Pietro Beach, Water sports, Summer festivals, Beach bars |
| Sava | A quaint inland town with beautiful rural landscapes, offering visitors an authentic Apulian experience away from the coast. | Historic town center, vineyards, agricultural tours, local cuisine |
| Taranto | As a major city nearby, Taranto provides Urban amenities, historical sites, and cultural activities, making it suitable for travelers looking for a city break. | Aragonese Castle, Taranto's Old Town, National Archaeological Museum, local fish markets |
Understanding Airbnb License Requirements & STR Laws in Maruggio (2025)
Yes, Maruggio, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maruggio to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 37% licensed listings)
Top Performing Airbnb Properties in Maruggio (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maruggiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LUXURY VILLA WITH BLUE FLAG SEA POOL
Entire Place • 5 bedrooms
A casa in Puglia
Entire Place • 2 bedrooms
Home Lifichi, a chic suite in apulian countryside
Entire Place • 1 bedroom
![Accomodation MAVIGLIA in agriresort[PULIAN STAY ]](https://a0.muscache.com/im/pictures/miso/Hosting-50274485/original/2342bf71-81bd-4d7c-9a52-4e3d115bf01a.jpeg?im_w=480&im_format=avif)
Accomodation MAVIGLIA in agriresort[PULIAN STAY ]
Entire Place • 2 bedrooms
Relax a casa
Entire Place • 2 bedrooms
Dolce far niente surronded by olive trees
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maruggio (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maruggio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annalisa | 11 | $359,937 | 157 | 4.91/5.0 |
| Barbarhouse SRL | 34 | $217,176 | 43 | 1.35/5.0 |
| Manfredo | 9 | $70,231 | 31 | 3.74/5.0 |
| Davide | 1 | $64,904 | 9 | 4.56/5.0 |
| Fernando | 4 | $51,849 | 6 | 1.21/5.0 |
| Nicola | 9 | $49,591 | 150 | 4.65/5.0 |
| Host #469063834 | 1 | $34,926 | 1 | 0.00/5.0 |
| Francesco | 1 | $33,800 | 4 | 5.00/5.0 |
| Puglia Vacation Homes | 1 | $30,682 | 11 | 5.00/5.0 |
| Simone | 2 | $26,184 | 90 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maruggio.
Dive Deeper: Advanced Maruggio STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maruggio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaruggio Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maruggio
- The Maruggio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 195 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maruggio, House properties are the most common (70.3%), reflecting the local real estate landscape.
- Houses represent a significant 70.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 9.8%) offer potential for unique stay experiences.
Maruggio Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maruggio
- The dominant room capacity in Maruggio is 2 bedrooms listings, making up 51.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.9% of the active Airbnb listings in Maruggio, indicating a high concentration in these sizes.
- A significant 22.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maruggio.
Maruggio Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maruggio
- The most common guest capacity trend in Maruggio vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Maruggio STR market, accounting for 49.8% of listings.
- 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maruggio.
- On average, properties in Maruggio are equipped to host 4.8 guests.
Maruggio Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maruggio
- The most common availability pattern in Maruggio falls within the 271-366 days range, representing 85.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maruggio (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maruggio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
10.7% of total
2 Nights
15 listings
8.5% of total
3 Nights
38 listings
21.5% of total
4-6 Nights
52 listings
29.4% of total
7-29 Nights
47 listings
26.6% of total
30+ Nights
6 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Maruggio is 4-6 Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.4% of Maruggio hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maruggio.
Maruggio Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
16% of total
Moderate
34 listings
28.6% of total
Strict
66 listings
55.5% of total
Cancellation Policy Insights for Maruggio
- The prevailing Airbnb cancellation policy trend in Maruggio is Strict, used by 55.5% of listings.
- A majority (55.5%) of hosts in Maruggio utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 55.5% market standard in Maruggio.
- With 55.5% using Strict terms, this is a viable option in Maruggio, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maruggio.
Maruggio STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maruggio
- The overall average booking lead time for vacation rentals in Maruggio is 66 days.
- Guests book furthest in advance for stays during May (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (90 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Maruggio.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Maruggio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maruggio (2025)
Amenity Prevalence
Amenity Insights for Maruggio
- Essential amenities in Maruggio that guests expect include: Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maruggio: Kitchen, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Air conditioning.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maruggio to stay competitive.
Maruggio Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maruggio
- The typical guest profile for Airbnb in Maruggio consists of a mix of domestic (49%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 48.9% of guests.
- Key international markets include Italy (48.9%) and Germany (9.4%).
- Top languages spoken are English (37.1%) followed by Italian (20.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maruggio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |
| San Vito dei Normanni | 168 | $1,604 | $219.74 | 43% |