Maglie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Maglie in 2025? Explore comprehensive Airbnb analytics for Maglie, Apulia, Italy to uncover income potential. This 2025 STR market report for Maglie, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Maglie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maglie Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maglie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maglie (2025)
Understanding the monthly revenue variations for Airbnb listings in Maglie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maglie is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maglie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,855+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,136 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $581 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $272, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maglie
Maglie Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maglie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maglie:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maglie
Average Daily Rate (ADR) Airbnb Trends in Maglie (2025)
Effective short term rental pricing strategy in Maglie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maglie typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $187+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Maglie
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Airbnb Seasonality Analysis & Trends in Maglie (2025)
Peak Season (May, July, August)
- Revenue averages $1,667 per month
- Occupancy rates average 34.6%
- Daily rates average $113
Shoulder Season
- Revenue averages $709 per month
- Occupancy maintains around 23.6%
- Daily rates hold near $98
Low Season (January, February, October)
- Revenue drops to average $415 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $95
Seasonality Insights for Maglie
- The Airbnb seasonality in Maglie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maglie's highest earning potential, with monthly revenues capable of climbing to $1,906, occupancy reaching a high of 37.3%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $370, occupancy could drop to 17.1%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maglie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maglie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maglie (2025)
Exploring the top neighborhoods for short-term rentals in Maglie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Maglie is charming with its narrow streets and beautiful architecture. It attracts tourists interested in history, culture, and local cuisine. | Piazza Aldo Moro, Chiesa Matrice, Palazzo dei Principi, Castello Normanno-Svevo, Local food markets |
| Piazza del Popolo | A vibrant square that serves as a gathering place for locals and visitors, surrounded by cafes and shops. Great for travelers looking to experience local life. | Cafes and Gelaterias, Local Shops, Cultural Events, Street Performers, Outdoor Markets |
| Parco dei Guerrieri di Vaste | Beautiful park featuring ancient ruins and natural beauty, perfect for families and nature lovers. Offers a peaceful retreat from the city's hustle. | Roman Ruins, Walking Trails, Picnic Areas, Natural Scenery, Botanical Displays |
| Via Roma | Main shopping street with a mix of local boutiques and international brands. Ideal for travelers looking to shop and enjoy local dining options. | Boutiques, Shopping Centers, Restaurants, Cafes, Street Festivals |
| Maglie Train Station | Convenient for travelers as a transportation hub connecting Maglie to major cities in Apulia. Attracts visitors utilizing public transit for ease of travel. | Train Connections, Easy Access to Lecce, Nearby Attractions, Public Transport Facilities, Transport Cafes |
| Festa di Maglie | A local festival held annually, attracting visitors with music, culture, and local food. Great for those wanting to experience the local culture. | Cultural Performances, Food Stands, Local Crafts, Music Events, Outdoor Activities |
| Cava di Bauxite | A unique natural site known for its striking colors and geological formations. Popular among tourists looking for unique outdoor experiences. | Hiking Trails, Photography Opportunities, Natural Beauty, Relaxation Areas, Guided Tours |
| Corte dei Giganti | A lively alley known for its local eateries and authentic street food experience. Perfect for travelers wanting to dive into local culinary scenes. | Authentic Eateries, Street Food, Local Culture, Artistic Murals, Cultural Heritage |
Understanding Airbnb License Requirements & STR Laws in Maglie (2025)
Yes, Maglie, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maglie to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Maglie (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Magliebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2702 Villa Nicrys by Perle di Puglia
Entire Place • 4 bedrooms
Masseria Le Pezzate
Entire Place • 6 bedrooms
Sweet home maglie
Entire Place • 2 bedrooms
Corte Laura in the heart of Maglie
Entire Place • 1 bedroom
Cottage in the countryside in Salento
Entire Place • 1 bedroom
![[Otranto in 10 min]-Free Parking](https://a0.muscache.com/im/pictures/hosting/Hosting-886120546225884400/original/f2fd62c5-2958-44ad-af79-f088deb09176.jpeg?im_w=480&im_format=avif)
[Otranto in 10 min]-Free Parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maglie (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maglie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbarhouse SRL | 3 | $36,718 | 7 | 2.83/5.0 |
| Host #93984333 | 1 | $22,615 | 0 | 0.00/5.0 |
| Antonio | 2 | $13,771 | 97 | 4.92/5.0 |
| Patrizia | 2 | $10,805 | 24 | 4.92/5.0 |
| Arielle | 2 | $10,218 | 9 | 5.00/5.0 |
| Ernesto | 1 | $8,619 | 3 | 5.00/5.0 |
| Pasquale | 1 | $8,308 | 24 | 4.46/5.0 |
| Riccardo | 1 | $7,647 | 7 | 5.00/5.0 |
| Mario | 1 | $7,522 | 5 | 4.80/5.0 |
| Host #104187826 | 1 | $7,236 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maglie.
Dive Deeper: Advanced Maglie STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maglie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaglie Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maglie
- The Maglie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.3% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maglie, House properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 56.3% portion, catering likely to families or larger groups.
- The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Maglie Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maglie
- The dominant room capacity in Maglie is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.2% of the active Airbnb listings in Maglie, indicating a high concentration in these sizes.
Maglie Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maglie
- The most common guest capacity trend in Maglie vacation rentals is listings accommodating 4 guests (21.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Maglie STR market, accounting for 43.8% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maglie.
- On average, properties in Maglie are equipped to host 3.6 guests.
Maglie Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maglie
- The most common availability pattern in Maglie falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maglie (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
Maglie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
26.7% of total
2 Nights
5 listings
16.7% of total
3 Nights
9 listings
30% of total
4-6 Nights
4 listings
13.3% of total
7-29 Nights
1 listings
3.3% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Maglie is 3 Nights, adopted by 30% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 30% of Maglie hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maglie.
Maglie Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
21.7% of total
Moderate
9 listings
39.1% of total
Strict
9 listings
39.1% of total
Cancellation Policy Insights for Maglie
- The prevailing Airbnb cancellation policy trend in Maglie is Moderate, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.8%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.1% market standard in Maglie.
- With 39.1% using Strict terms, this is a viable option in Maglie, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maglie.
Maglie STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maglie
- The overall average booking lead time for vacation rentals in Maglie is 48 days.
- Guests book furthest in advance for stays during May (average 145 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (100 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Maglie.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 145 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Maglie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maglie (2025)
Amenity Prevalence
Amenity Insights for Maglie
- Essential amenities in Maglie that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maglie: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maglie to stay competitive.
Maglie Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maglie
- The typical guest profile for Airbnb in Maglie consists of a mix of domestic (50%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Italy (50%) and France (12.5%).
- Top languages spoken are English (34.8%) followed by Italian (24.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maglie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |