Lucera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Lucera in 2025? Explore comprehensive Airbnb analytics for Lucera, Apulia, Italy to uncover income potential. This 2025 STR market report for Lucera, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Lucera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lucera Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lucera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lucera (2025)
Understanding the monthly revenue variations for Airbnb listings in Lucera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lucera is typically February, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lucera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,330 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $573 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lucera
Lucera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lucera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lucera:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lucera
Average Daily Rate (ADR) Airbnb Trends in Lucera (2025)
Effective short term rental pricing strategy in Lucera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lucera typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $102+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Lucera
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Airbnb Seasonality Analysis & Trends in Lucera (2025)
Peak Season (February, July, August)
- Revenue averages $1,229 per month
- Occupancy rates average 32.0%
- Daily rates average $74
Shoulder Season
- Revenue averages $839 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $74
Low Season (January, March, December)
- Revenue drops to average $445 per month
- Occupancy decreases to average 18.2%
- Daily rates adjust to average $66
Seasonality Insights for Lucera
- The Airbnb seasonality in Lucera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lucera's highest earning potential, with monthly revenues capable of climbing to $1,310, occupancy reaching a high of 44.0%, and ADRs peaking at $78.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $237, occupancy could drop to 9.1%, and ADRs may adjust down to $65.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lucera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lucera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lucera (2025)
Exploring the top neighborhoods for short-term rentals in Lucera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Lucera is rich in culture and history. Its beautiful architecture and ancient sites attract tourists looking to explore the medieval charm of the town. | Castello di Lucera, Cattedrale di Lucera, Palazzo de Rendena, Teatro Garibaldi, Piazza Duomo |
| Parco Nazionale del Gargano | Nearby national park known for its stunning natural beauty. Ideal for eco-tourists and those seeking outdoor activities like hiking and nature exploration. | Foresta Umbra, Peschici beaches, Vico del Gargano, Tremiti Islands, Umbra Forest |
| San Severo | Close to Lucera, this town is a hub for pilgrims and tourists, especially during festivals. It provides opportunities for guests to explore local traditions and cuisine. | San Severo Cathedral, Church of St. Anthony, Museo Civico, Piazza Alessandro Manzoni |
| Foggia | As the capital of the province, Foggia offers a vibrant city life and is a hub for tourists visiting northern Apulia. Good for urban visitors and business travelers. | Stadio Zaccheria, Foggia Cathedral, Parco Karol Wojtyla, Museo del Foggiano |
| Lucera's Countryside | The surrounding countryside offers beautiful landscapes and agritourism opportunities. Perfect for guests looking for a peaceful retreat and local farm experiences. | Agriturismo experiences, Vineyards, Olive groves, Countryside cycling trails |
| Castelnuovo della Daunia | A small village nearby known for its authenticity and quiet charm. Attracts visitors looking for a truly local experience away from the bustling cities. | Historic Castles, Local festivals, Countryside vistas |
| Vico del Gargano | A picturesque village in the Gargano area, known for its beautiful landscapes and historic architecture. Ideal for those seeking a quaint village experience. | Vico del Gargano's old town, Castello di Vico, Chiesa di San Giuseppe, Scenic coastal views |
| Peschici | A stunning seaside town known for its beautiful beaches and vibrant summer tourism. Attracts beach lovers and families looking for a summer getaway. | Peschici beaches, Castello di Peschici, Old Town district, Gargano National Park |
Understanding Airbnb License Requirements & STR Laws in Lucera (2025)
Yes, Lucera, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lucera to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Lucera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lucerabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with pool near Gargano in Puglia
Entire Place • 3 bedrooms
Lūǧārah - elegante loft in centro storico
Entire Place • 1 bedroom
This is Puglia | Relax, Food & Nature in Masseria
Private Room • 4 bedrooms
B&B Appartamento Residenza MaDa
Entire Place • 1 bedroom
La Fontana del Carmine
Entire Place • 1 bedroom
La Sartoria dei Sogni Bed & Breakfast Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lucera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lucera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luigi | 1 | $16,557 | 10 | 3.90/5.0 |
| Host #194713581 | 1 | $15,315 | 28 | 4.68/5.0 |
| Masseria | 1 | $14,365 | 69 | 4.91/5.0 |
| Rosanna | 2 | $8,493 | 8 | 2.38/5.0 |
| La Fontana | 1 | $6,574 | 66 | 4.77/5.0 |
| Federico | 1 | $5,637 | 4 | 5.00/5.0 |
| Marilu | 1 | $2,751 | 9 | 5.00/5.0 |
| Antonio | 1 | $2,574 | 4 | 5.00/5.0 |
| Francesca | 1 | $2,153 | 48 | 4.79/5.0 |
| Host #474116044 | 1 | $2,112 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lucera.
Dive Deeper: Advanced Lucera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lucera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLucera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lucera
- The Lucera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lucera, Apartment/Condo properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 35% portion, catering likely to families or larger groups.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Lucera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lucera
- The dominant room capacity in Lucera is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Lucera, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lucera.
Lucera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lucera
- The most common guest capacity trend in Lucera vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lucera STR market, accounting for 50.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lucera.
- On average, properties in Lucera are equipped to host 3.6 guests.
Lucera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lucera
- The most common availability pattern in Lucera falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Lucera (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lucera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
55.6% of total
2 Nights
4 listings
22.2% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Lucera is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Lucera Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of Lucera hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lucera.
Lucera Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
75% of total
Moderate
2 listings
12.5% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Lucera
- The prevailing Airbnb cancellation policy trend in Lucera is Flexible, used by 75% of listings.
- The market strongly favors guest-friendly terms, with 87.5% of listings offering Flexible or Moderate policies. This suggests guests in Lucera may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 75% market standard in Lucera.
- Given the high prevalence of Flexible policies (75%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lucera.
Lucera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lucera
- The overall average booking lead time for vacation rentals in Lucera is 31 days.
- Guests book furthest in advance for stays during August (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Lucera.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Lucera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lucera (2025)
Amenity Prevalence
Amenity Insights for Lucera
- Essential amenities in Lucera that guests expect include: Hot water, Essentials, Heating, Hair dryer, Refrigerator, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Air conditioning, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lucera: Hot water, Essentials, Heating, Hair dryer, Refrigerator, TV.
- Prioritize adding missing essentials: Refrigerator, TV.
- Consider adding popular differentiators like Hangers or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lucera to stay competitive.
Lucera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lucera
- The typical guest profile for Airbnb in Lucera consists of predominantly international visitors (69%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 31.3% of guests.
- Key international markets include Italy (31.3%) and France (29.2%).
- Top languages spoken are English (40%) followed by Italian (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lucera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |