Locorotondo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Locorotondo in 2025? Explore comprehensive Airbnb analytics for Locorotondo, Apulia, Italy to uncover income potential. This 2025 STR market report for Locorotondo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 318 active listings.
Whether you're considering an Airbnb investment in Locorotondo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Locorotondo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Locorotondo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Locorotondo (2025)
Understanding the monthly revenue variations for Airbnb listings in Locorotondo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Locorotondo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Locorotondo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,486+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,699 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,459 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $700, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Locorotondo
Locorotondo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Locorotondo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Locorotondo:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Locorotondo
Average Daily Rate (ADR) Airbnb Trends in Locorotondo (2025)
Effective short term rental pricing strategy in Locorotondo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Locorotondo typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Locorotondo
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Airbnb Seasonality Analysis & Trends in Locorotondo (2025)
Peak Season (August, July, May)
- Revenue averages $3,615 per month
- Occupancy rates average 49.4%
- Daily rates average $205
Shoulder Season
- Revenue averages $2,251 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $189
Low Season (January, February, March)
- Revenue drops to average $1,041 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $189
Seasonality Insights for Locorotondo
- The Airbnb seasonality in Locorotondo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Locorotondo's highest earning potential, with monthly revenues capable of climbing to $4,260, occupancy reaching a high of 57.2%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $849, occupancy could drop to 18.0%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Locorotondo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Locorotondo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Locorotondo (2025)
Exploring the top neighborhoods for short-term rentals in Locorotondo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Locorotondo is known for its charming whitewashed buildings and narrow streets. It's a popular spot for tourists who wish to explore the local culture and architecture. | Trulli of Locorotondo, Church of St. George, Piazza Vittorio Emanuele, Local artisan shops, Food and wine tasting tours |
| Valle d'Itria | The surrounding Valle d'Itria is famous for its picturesque landscapes, vineyards, and olive groves. It's ideal for nature lovers and those seeking tranquility away from the hustle and bustle. | Trulli of Alberobello, Cisternino, Martina Franca, Vigna di Leonardo, Bike tours through the countryside |
| Olive Tree Groves | Locorotondo is surrounded by extensive olive groves that provide a unique rural experience. Guests can enjoy the local agritourism and learn about olive oil production. | Olive oil tasting, Farm stays, Scenic walking paths, Local culinary workshops, Photography opportunities |
| Local Vineyards | The area is rich in wine production, making it perfect for wine lovers. Tourists can visit local vineyards and enjoy wine tasting tours. | Wine tasting in local vineyards, Annual wine festivals, Wine and food pairing dinners, Guided vineyard tours, Bicycle wine tours |
| Nearby Beaches | Locorotondo is a short drive away from stunning beaches like Capitolo and Torre Canne, attracting sun-seekers and beach lovers during the summer. | Capitolo Beach, Torre Canne Beach, Beach clubs and bars, Water sports activities, Sunset views |
| Festivals and Events | Various local festivals take place throughout the year, showcasing the rich culture and traditions of the area, which attracts tourists. | Locorotondo Festival, Vini di Puglia Festival, Local food fairs, Traditional music events, Cultural exhibitions |
| Nearby Towns | The proximity to beautiful towns such as Martina Franca and Cisternino makes Locorotondo an excellent base for exploring the Itria Valley. | Day trips to Martina Franca, Exploring Cisternino's historic center, Local gastronomy tours, Art and history tours, Scenic drives |
| Countryside Retreats | The peaceful countryside around Locorotondo offers unique stays in traditional masserias (farmhouses), ideal for a relaxing getaway. | Masseria stays, Countryside hiking trails, Nature walks, Star gazing opportunities, Local cooking classes |
Understanding Airbnb License Requirements & STR Laws in Locorotondo (2025)
Yes, Locorotondo, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Locorotondo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Locorotondo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Locorotondobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Trulli Loco - Private Village with Pool
Entire Place • 10 bedrooms
Acres Itria
Entire Place • 4 bedrooms
Tenuta Fortuna
Entire Place • 5 bedrooms
Trulli Santa Croce Luxury Holidays
Entire Place • 4 bedrooms
Traditional trulli houses for big group holidays
Entire Place • 14 bedrooms
Trulli Petrantiqua with Infinity Pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Locorotondo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Locorotondo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vincenzo | 7 | $654,062 | 357 | 4.84/5.0 |
| Holidu | 1 | $255,569 | 23 | 5.00/5.0 |
| Buena Onda | 4 | $187,959 | 29 | 3.71/5.0 |
| Lucia | 5 | $177,268 | 145 | 4.92/5.0 |
| Rosa | 6 | $153,713 | 338 | 4.91/5.0 |
| Annagrazia | 3 | $149,022 | 65 | 4.90/5.0 |
| Aleandro | 6 | $131,692 | 288 | 4.90/5.0 |
| Stefania | 4 | $125,573 | 44 | 4.75/5.0 |
| Apulia Easy Stay | 3 | $121,687 | 14 | 4.82/5.0 |
| Attilia | 5 | $116,491 | 11 | 1.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Locorotondo.
Dive Deeper: Advanced Locorotondo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Locorotondo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLocorotondo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Locorotondo
- The Locorotondo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 318 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Locorotondo, Unique Stays properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.9%) offer potential for unique stay experiences.
Locorotondo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Locorotondo
- The dominant room capacity in Locorotondo is 1 bedroom listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.5% of the active Airbnb listings in Locorotondo, indicating a high concentration in these sizes.
Locorotondo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Locorotondo
- The most common guest capacity trend in Locorotondo vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Locorotondo STR market, accounting for 47.2% of listings.
- 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Locorotondo.
- On average, properties in Locorotondo are equipped to host 4.3 guests.
Locorotondo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Locorotondo
- The most common availability pattern in Locorotondo falls within the 271-366 days range, representing 57.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Locorotondo (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Locorotondo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
23.4% of total
2 Nights
94 listings
31% of total
3 Nights
42 listings
13.9% of total
4-6 Nights
44 listings
14.5% of total
7-29 Nights
20 listings
6.6% of total
30+ Nights
32 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in Locorotondo is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in Locorotondo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of Locorotondo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Locorotondo.
Locorotondo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Super Strict 60 Days
2 listings
0.8% of total
Flexible
61 listings
23.2% of total
Moderate
133 listings
50.6% of total
Strict
66 listings
25.1% of total
Cancellation Policy Insights for Locorotondo
- The prevailing Airbnb cancellation policy trend in Locorotondo is Moderate, used by 50.6% of listings.
- The market strongly favors guest-friendly terms, with 73.8% of listings offering Flexible or Moderate policies. This suggests guests in Locorotondo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.6% market standard in Locorotondo.
- Regularly review your cancellation policy against competitors and market demand shifts in Locorotondo.
Locorotondo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Locorotondo
- The overall average booking lead time for vacation rentals in Locorotondo is 61 days.
- Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Locorotondo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Locorotondo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Locorotondo (2025)
Amenity Prevalence
Amenity Insights for Locorotondo
- Popular amenities like Kitchen, Hair dryer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Locorotondo to stay competitive.
Locorotondo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Locorotondo
- The typical guest profile for Airbnb in Locorotondo consists of predominantly international visitors (85%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 15.1% of guests.
- Key international markets include France (20.8%) and Italy (15.1%).
- Top languages spoken are English (41.5%) followed by French (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Locorotondo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |
| San Vito dei Normanni | 168 | $1,604 | $219.74 | 43% |