Laterza Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Laterza in 2025? Explore comprehensive Airbnb analytics for Laterza, Apulia, Italy to uncover income potential. This 2025 STR market report for Laterza, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Laterza, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laterza Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laterza Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laterza (2025)
Understanding the monthly revenue variations for Airbnb listings in Laterza is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laterza is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laterza across different performance tiers:
- Best-in-class properties (Top 10%) achieve $991+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $725 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $367 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $232, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laterza
Laterza Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laterza STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laterza:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laterza
Average Daily Rate (ADR) Airbnb Trends in Laterza (2025)
Effective short term rental pricing strategy in Laterza involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laterza typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $109+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Laterza
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Airbnb Seasonality Analysis & Trends in Laterza (2025)
Peak Season (November, July, August)
- Revenue averages $784 per month
- Occupancy rates average 31.3%
- Daily rates average $76
Shoulder Season
- Revenue averages $499 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $74
Low Season (January, February, December)
- Revenue drops to average $332 per month
- Occupancy decreases to average 19.2%
- Daily rates adjust to average $77
Seasonality Insights for Laterza
- The Airbnb seasonality in Laterza shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laterza's highest earning potential, with monthly revenues capable of climbing to $1,041, occupancy reaching a high of 36.0%, and ADRs peaking at $78.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $279, occupancy could drop to 15.8%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laterza.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laterza seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laterza (2025)
Exploring the top neighborhoods for short-term rentals in Laterza? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Laterza, rich in culture and architecture, draws visitors interested in exploring traditional Italian charm and local history. | Church of San Lorenzo, Castello Normanno, Museo della Civiltà Contadina, Piazza Giovanni XXIII, Local artisan shops |
| Parco Naturale Regionale Terra delle Gravine | A stunning natural park that offers outdoor activities such as hiking, bird watching, and exploring unique landscapes, appealing to nature lovers and adventure seekers. | Gravina di Laterza, Nature trails, Viewpoints, Picnic areas, Local flora and fauna |
| Martina Franca | A nearby town known for its baroque architecture and vibrant cultural scene. Hosts various festivals and events that attract tourists year-round. | Basilica di San Martino, Historic center, Locorotondo nearby, Music Festival, Local cuisine tasting |
| Ginosa | A neighboring town with archaeological sites and historical landmarks, making it attractive for visitors interested in cultural excursions and heritage tourism. | Archaeological Park of Monte Polcevera, Castello di Ginosa, Historic churches, Local festivals, Scenic viewpoints |
| Matera | Famous for its cave dwellings and UNESCO World Heritage sites, Matera draws tourists from all over the world, providing ample opportunity for short-term rentals. | Sassi di Matera, Casa Grotta di Vico Solitario, Matera Cathedral, Local cuisine, Cultural events |
| Alberobello | Renowned for its unique trulli houses, Alberobello is a popular tourist spot, especially in summer, with high demand for Airbnb accommodations. | Trulli of Alberobello, Trullo Sovrano, Local craft shops, Cultural events, Agriturismo experiences |
| Polignano a Mare | A beautiful seaside town known for its stunning cliffs and beaches, perfect as a vacation destination, especially in the warmer months. | Beach of Lama Monachile, Ponte dei Pugliesi, Old town, Sea caves, Local seafood restaurants |
| Taranto | A coastal city with a rich history and beautiful waterfront, Taranto attracts both cultural and beach tourism, making it an excellent area for Airbnb. | Aragonese Castle, Taranto Cathedral, National Archaeological Museum, Beaches, Local markets |
Understanding Airbnb License Requirements & STR Laws in Laterza (2025)
With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Laterza. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laterza to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 28% licensed listings)
Top Performing Airbnb Properties in Laterza (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laterzabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Marquis's suite
Entire Place • 1 bedroom
La ferula
Entire Place • 1 bedroom
"La Corte di Navarrete" holiday home
Entire Place • 1 bedroom
Double Apartment - Il Belvedere
Entire Place • 1 bedroom
Family Apartment - Il Belvedere
Entire Place • 1 bedroom
Il Falco Grillaio
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laterza (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laterza based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gaetano | 2 | $13,641 | 188 | 4.82/5.0 |
| Marilisa | 1 | $11,243 | 15 | 5.00/5.0 |
| Nadia | 1 | $9,599 | 187 | 4.88/5.0 |
| Maria Carmela | 1 | $8,481 | 12 | 5.00/5.0 |
| Host #467910170 | 1 | $4,587 | 0 | 0.00/5.0 |
| Host #253433707 | 1 | $3,493 | 1 | 0.00/5.0 |
| Giuseppe | 1 | $2,803 | 37 | 4.89/5.0 |
| Host #205960200 | 1 | $2,410 | 0 | 0.00/5.0 |
| Host #473751332 | 1 | $2,394 | 0 | 0.00/5.0 |
| Host #89656850 | 2 | $2,278 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laterza.
Dive Deeper: Advanced Laterza STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laterza. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaterza Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laterza
- The Laterza Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laterza, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Laterza Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laterza
- The dominant room capacity in Laterza is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.9% of the active Airbnb listings in Laterza, indicating a high concentration in these sizes.
Laterza Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laterza
- The most common guest capacity trend in Laterza vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Laterza STR market, accounting for 55.6% of listings.
- 11.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laterza.
- On average, properties in Laterza are equipped to host 2.9 guests.
Laterza Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laterza
- The most common availability pattern in Laterza falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Laterza (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laterza Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
35.3% of total
2 Nights
8 listings
47.1% of total
3 Nights
1 listings
5.9% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Laterza is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.4%) of the Laterza Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Laterza hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laterza.
Laterza Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
81.8% of total
Moderate
2 listings
18.2% of total
Cancellation Policy Insights for Laterza
- The prevailing Airbnb cancellation policy trend in Laterza is Flexible, used by 81.8% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Laterza may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 81.8% market standard in Laterza.
- Given the high prevalence of Flexible policies (81.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Laterza.
Laterza STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laterza
- The overall average booking lead time for vacation rentals in Laterza is 42 days.
- Guests book furthest in advance for stays during September (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Laterza.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Laterza averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laterza (2025)
Amenity Prevalence
Amenity Insights for Laterza
- Essential amenities in Laterza that guests expect include: Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laterza: Heating, Essentials.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laterza to stay competitive.
Laterza Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laterza
- The typical guest profile for Airbnb in Laterza consists of predominantly international visitors (82%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.4% of guests.
- Key international markets include France (36.8%) and Italy (18.4%).
- Top languages spoken are English (31%) followed by French (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laterza Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Torchiara | 21 | $1,737 | $280.56 | 26% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |