Cassano delle Murge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Cassano delle Murge in 2025? Explore comprehensive Airbnb analytics for Cassano delle Murge, Apulia, Italy to uncover income potential. This 2025 STR market report for Cassano delle Murge, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Cassano delle Murge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cassano delle Murge Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cassano delle Murge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cassano delle Murge (2025)
Understanding the monthly revenue variations for Airbnb listings in Cassano delle Murge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cassano delle Murge is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cassano delle Murge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,950+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,096 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $576 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $246, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cassano delle Murge
Cassano delle Murge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cassano delle Murge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cassano delle Murge:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cassano delle Murge
Average Daily Rate (ADR) Airbnb Trends in Cassano delle Murge (2025)
Effective short term rental pricing strategy in Cassano delle Murge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cassano delle Murge typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Cassano delle Murge
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Airbnb Seasonality Analysis & Trends in Cassano delle Murge (2025)
Peak Season (August, September, July)
- Revenue averages $1,455 per month
- Occupancy rates average 35.2%
- Daily rates average $116
Shoulder Season
- Revenue averages $823 per month
- Occupancy maintains around 23.0%
- Daily rates hold near $100
Low Season (February, March, November)
- Revenue drops to average $341 per month
- Occupancy decreases to average 17.6%
- Daily rates adjust to average $80
Seasonality Insights for Cassano delle Murge
- The Airbnb seasonality in Cassano delle Murge shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cassano delle Murge's highest earning potential, with monthly revenues capable of climbing to $1,692, occupancy reaching a high of 38.9%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $238, occupancy could drop to 14.3%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cassano delle Murge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cassano delle Murge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cassano delle Murge (2025)
Exploring the top neighborhoods for short-term rentals in Cassano delle Murge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Cassano delle Murge offers a charming atmosphere with traditional architecture and local culture. Attracts tourists interested in history and authentic Italian experiences. | Castello di Cassano, Local shops and markets, Piazza della Repubblica, Chiesa di San Giovanni Battista |
| Parco Nazionale dell'Alta Murgia | A stunning national park nearby, known for its natural beauty and hiking opportunities. Ideal for nature lovers and outdoor enthusiasts. | Hiking trails, Biodiversity, Scenic viewpoints, Cultural heritage sites |
| Villaggio La Giara | A popular holiday resort area offering a range of accommodations suited for families and tourists looking to relax in nature. | Swimming pools, Recreation areas, Nearby beaches, Family-friendly activities |
| Monumento a Vittorio Emanuele II | A cultural landmark in the city with surrounding cafes and shops. A place where both locals and tourists can enjoy leisure activities. | Cafes, Shopping, Cultural events statue |
| Via Benedetto Croce | A central street filled with shops and restaurants, making it a convenient place for visitors to explore local cuisine and shopping. | Restaurants, Cafes, Boutiques |
| Chiesa di San Rocco | An important religious site that attracts visitors interested in architecture and spirituality, contributing to the cultural richness of the area. | Architectural beauty, Cultural significance, Religious events |
| La Sorgente | Known for its natural springs and picturesque landscapes, this area is great for travelers seeking tranquility and natural beauty. | Natural springs, Picnic areas, Scenic walks |
| Agriturismi | Rural accommodations that offer authentic farm experiences. Attracts travelers interested in local produce and rural tourism. | Farm tours, Local cuisine, Agricultural activities |
Understanding Airbnb License Requirements & STR Laws in Cassano delle Murge (2025)
Yes, Cassano delle Murge, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cassano delle Murge to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Cassano delle Murge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cassano delle Murgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
maison 115 with pool
Entire Place • 2 bedrooms
Relaxation surrounded by greenery - Rose country
Entire Place • 2 bedrooms
Nu House - Two-room apartment with kitchen
Entire Place • 1 bedroom
Small cottage with large private pool
Entire Place • 2 bedrooms
Villa roverella
Entire Place • 3 bedrooms
Charming b&b in Parco Alta Murgia, Cooking & Tour
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cassano delle Murge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cassano delle Murge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luigi | 1 | $20,430 | 4 | 5.00/5.0 |
| Luigi | 1 | $19,243 | 24 | 4.96/5.0 |
| Manuela | 3 | $15,565 | 318 | 4.84/5.0 |
| Nunzio | 1 | $13,958 | 9 | 5.00/5.0 |
| Rosa & Giovanni | 1 | $12,774 | 115 | 4.84/5.0 |
| Sara | 2 | $11,146 | 75 | 4.97/5.0 |
| Sabrina | 1 | $11,045 | 8 | 4.50/5.0 |
| Host #260028111 | 1 | $7,135 | 7 | 4.86/5.0 |
| Angelo | 1 | $6,976 | 163 | 4.85/5.0 |
| Host #349015238 | 2 | $5,659 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cassano delle Murge.
Dive Deeper: Advanced Cassano delle Murge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cassano delle Murge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCassano delle Murge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cassano delle Murge
- The Cassano delle Murge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cassano delle Murge, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 3.6%) offer potential for unique stay experiences.
Cassano delle Murge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cassano delle Murge
- The dominant room capacity in Cassano delle Murge is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.8% of the active Airbnb listings in Cassano delle Murge, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Cassano delle Murge.
Cassano delle Murge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cassano delle Murge
- The most common guest capacity trend in Cassano delle Murge vacation rentals is listings accommodating 6 guests (21.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 3 guests dominate the Cassano delle Murge STR market, accounting for 42.8% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cassano delle Murge.
- On average, properties in Cassano delle Murge are equipped to host 3.8 guests.
Cassano delle Murge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cassano delle Murge
- The most common availability pattern in Cassano delle Murge falls within the 271-366 days range, representing 82.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cassano delle Murge (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cassano delle Murge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
34.6% of total
2 Nights
8 listings
30.8% of total
3 Nights
3 listings
11.5% of total
4-6 Nights
1 listings
3.8% of total
7-29 Nights
3 listings
11.5% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Cassano delle Murge is 1 Night, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.4%) of the Cassano delle Murge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.6% of Cassano delle Murge hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cassano delle Murge.
Cassano delle Murge Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
58.3% of total
Moderate
9 listings
37.5% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Cassano delle Murge
- The prevailing Airbnb cancellation policy trend in Cassano delle Murge is Flexible, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 95.8% of listings offering Flexible or Moderate policies. This suggests guests in Cassano delle Murge may expect booking flexibility.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.3% market standard in Cassano delle Murge.
- Given the high prevalence of Flexible policies (58.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cassano delle Murge.
Cassano delle Murge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cassano delle Murge
- The overall average booking lead time for vacation rentals in Cassano delle Murge is 45 days.
- Guests book furthest in advance for stays during September (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Cassano delle Murge.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Cassano delle Murge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cassano delle Murge (2025)
Amenity Prevalence
Amenity Insights for Cassano delle Murge
- Essential amenities in Cassano delle Murge that guests expect include: Essentials. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cassano delle Murge: Essentials.
- Prioritize adding missing essentials: Essentials.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cassano delle Murge to stay competitive.
Cassano delle Murge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cassano delle Murge
- The typical guest profile for Airbnb in Cassano delle Murge consists of predominantly international visitors (86%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.1% of guests.
- Key international markets include France (17.2%) and Italy (14.1%).
- Top languages spoken are English (36.7%) followed by French (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cassano delle Murge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Torchiara | 21 | $1,737 | $280.56 | 26% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |