Casarano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Casarano in 2025? Explore comprehensive Airbnb analytics for Casarano, Apulia, Italy to uncover income potential. This 2025 STR market report for Casarano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 89 active listings.
Whether you're considering an Airbnb investment in Casarano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Casarano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Casarano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Casarano (2025)
Understanding the monthly revenue variations for Airbnb listings in Casarano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Casarano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Casarano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,618 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $677 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $287, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Casarano
Casarano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Casarano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Casarano:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Casarano
Average Daily Rate (ADR) Airbnb Trends in Casarano (2025)
Effective short term rental pricing strategy in Casarano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Casarano typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Casarano
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Airbnb Seasonality Analysis & Trends in Casarano (2025)
Peak Season (August, July, May)
- Revenue averages $2,136 per month
- Occupancy rates average 36.3%
- Daily rates average $161
Shoulder Season
- Revenue averages $1,275 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $552 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $130
Seasonality Insights for Casarano
- The Airbnb seasonality in Casarano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Casarano's highest earning potential, with monthly revenues capable of climbing to $2,384, occupancy reaching a high of 41.1%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $513, occupancy could drop to 16.8%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Casarano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Casarano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Casarano (2025)
Exploring the top neighborhoods for short-term rentals in Casarano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Casarano | The historical center of Casarano, rich in culture and architecture. A perfect spot for those looking to explore local traditions and cuisine. | Piazza San Giovanni, Chiesa di San Giovanni Battista, Piazza Santa Maria della Strada, Museo della Civiltà Contadina, Palazzo Loffredo |
| Parco dei Paduli | A natural area known for its beautiful landscapes and outdoor activities. It attracts tourists interested in nature and tranquility away from urban life. | Hiking trails, Wildlife observatories, Picnic areas, Cultural heritage sites, Local vineyards |
| Gallipoli Beach | Nearby Gallipoli offers stunning beaches and vibrant nightlife, attracting both families and young adults for summer vacations. | Spiaggia della Purità, Gallipoli Old Town, Castello Angioino, Lido San Giovanni, Punta Suina Beach |
| Santa Maria di Leuca | The southernmost point of the Salento peninsula, famous for its sea views and historic lighthouses. Perfect for beach lovers and cultural enthusiasts. | Basilica di Santa Maria de Finibus Terrae, Grotta del Soffio, Scalinata Monumentale, Torre Vado, Capo di Leuca |
| Otranto | A charming coastal town known for its historic castle and scenic beaches. A favorite for those interested in history and outdoor activities. | Castello Aragonese, Otranto Cathedral, Baia dei Turchi, Alimini Lakes, Borgo Antico di Otranto |
| Ugento | Rich in archaeological sites and close to beautiful beaches, it appeals to those interested in history and relaxation. | Archaeological Museum of Ugento, Palazzo Colosso, Torre San Giovanni Beach, Lido Malibu, Baia Verde |
| Nardò | Known for its Baroque architecture and proximity to beautiful beaches, it's a great spot for cultural tourism. | Cattedrale di Nardò, Porta di Saracina, Parco Naturale di Porto Selvaggio, Spiaggia di Torre Inserraglio, Nardò's historic center |
| Lecce | Famous for its baroque architecture and vibrant nightlife. Ideal for cultural tourists and those wanting to experience Salento's urban life. | Basilica di Santa Croce, Piazza del Duomo, Roman Amphitheater, Castello Carlo V, Teatro Apollo |
Understanding Airbnb License Requirements & STR Laws in Casarano (2025)
Yes, Casarano, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Casarano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 39% licensed listings)
Top Performing Airbnb Properties in Casarano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Casaranobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1173 Villa Satis
Entire Place • 3 bedrooms
Villa Modigliani
Entire Place • 4 bedrooms
Essential Suite
Entire Place • 2 bedrooms
VillaAnciletta
Entire Place • 4 bedrooms
Villa Capozza 18+2, Emma Villas
Entire Place • 9 bedrooms
3239 Domina 55 by Perle di Puglia
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Casarano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Casarano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbarhouse SRL | 6 | $124,297 | 44 | 2.31/5.0 |
| Donatello | 7 | $103,274 | 63 | 4.77/5.0 |
| Buena Onda | 2 | $42,753 | 10 | 4.58/5.0 |
| Simone Antonello | 1 | $42,404 | 39 | 4.77/5.0 |
| AM Energy Service Soc. Coop. | 1 | $39,297 | 3 | 5.00/5.0 |
| Host #223814216 | 1 | $37,402 | 1 | 0.00/5.0 |
| Andrea | 1 | $22,495 | 22 | 4.95/5.0 |
| Gabriele | 1 | $20,644 | 7 | 4.71/5.0 |
| Angela | 2 | $19,858 | 30 | 2.50/5.0 |
| Host #466136992 | 3 | $17,599 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Casarano.
Dive Deeper: Advanced Casarano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Casarano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCasarano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Casarano
- The Casarano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 89 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Casarano, House properties are the most common (62.9%), reflecting the local real estate landscape.
- Houses represent a significant 62.9% portion, catering likely to families or larger groups.
- The presence of 14.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique (combined 5.6%) offer potential for unique stay experiences.
Casarano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Casarano
- The dominant room capacity in Casarano is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.6% of the active Airbnb listings in Casarano, indicating a high concentration in these sizes.
Casarano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Casarano
- The most common guest capacity trend in Casarano vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Casarano STR market, accounting for 51.7% of listings.
- 24.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Casarano.
- On average, properties in Casarano are equipped to host 4.0 guests.
Casarano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Casarano
- The most common availability pattern in Casarano falls within the 271-366 days range, representing 89.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Casarano (65.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Casarano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
22.8% of total
2 Nights
9 listings
11.4% of total
3 Nights
11 listings
13.9% of total
4-6 Nights
18 listings
22.8% of total
7-29 Nights
20 listings
25.3% of total
30+ Nights
3 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Casarano is 7-29 Nights, adopted by 25.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 25.3% of Casarano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.8% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Casarano.
Casarano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
4.1% of total
Flexible
9 listings
18.4% of total
Moderate
13 listings
26.5% of total
Strict
25 listings
51% of total
Cancellation Policy Insights for Casarano
- The prevailing Airbnb cancellation policy trend in Casarano is Strict, used by 51% of listings.
- A majority (51.0%) of hosts in Casarano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 51% market standard in Casarano.
- With 51% using Strict terms, this is a viable option in Casarano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Casarano.
Casarano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Casarano
- The overall average booking lead time for vacation rentals in Casarano is 49 days.
- Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Casarano.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Casarano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Casarano (2025)
Amenity Prevalence
Amenity Insights for Casarano
- Essential amenities in Casarano that guests expect include: Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Casarano: Air conditioning, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Casarano to stay competitive.
Casarano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Casarano
- The typical guest profile for Airbnb in Casarano consists of predominantly international visitors (67%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.3% of guests.
- Key international markets include Italy (33.3%) and France (17.1%).
- Top languages spoken are English (36.1%) followed by Italian (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Casarano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |