Casamassima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Casamassima in 2025? Explore comprehensive Airbnb analytics for Casamassima, Apulia, Italy to uncover income potential. This 2025 STR market report for Casamassima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Casamassima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Casamassima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Casamassima Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$117
The average rental revenue earned for an occupied room per day in Casamassima.
Occupancy Rate(?)
28.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$7,905
Typical annual income for an Airbnb listing in Casamassima. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
62.3%
Strong growth (62.3%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Casamassima.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Casamassima.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Casamassima (2025)

Understanding the monthly revenue variations for Airbnb listings in Casamassima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Casamassima is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Casamassima across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,154+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,226 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $674 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $370, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Casamassima

Casamassima Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Casamassima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Casamassima:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Casamassima

Average Daily Rate (ADR) Airbnb Trends in Casamassima (2025)

Effective short term rental pricing strategy in Casamassima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Casamassima typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $187+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
  • Typical properties (Median) charge around $77 per night.
  • Entry-level properties (Bottom 25%) earn around $59 per night.

Average Daily Rate (ADR) Trend by Month in Casamassima

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Airbnb Seasonality Analysis & Trends in Casamassima (2025)

Peak Season (April, August, September)
  • Revenue averages $1,600 per month
  • Occupancy rates average 42.8%
  • Daily rates average $97
Shoulder Season
  • Revenue averages $853 per month
  • Occupancy maintains around 24.4%
  • Daily rates hold near $104
Low Season (January, February, June)
  • Revenue drops to average $516 per month
  • Occupancy decreases to average 16.2%
  • Daily rates adjust to average $106

Seasonality Insights for Casamassima

  • The Airbnb seasonality in Casamassima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Casamassima's highest earning potential, with monthly revenues capable of climbing to $1,922, occupancy reaching a high of 47.7%, and ADRs peaking at $114.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $414, occupancy could drop to 12.9%, and ADRs may adjust down to $96.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Casamassima.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Casamassima seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Casamassima (2025)

Exploring the top neighborhoods for short-term rentals in Casamassima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historical center of Casamassima, known for its charming streets and historical architecture. It's a popular destination for tourists interested in culture and history.
Castello Normanno, Chiesa di San Giuseppe, Piazza Aldo Moro, Museo della Civiltà Contadina, Palazzo De Mari
Cittadella
A vibrant area with local shops and eateries, it's perfect for guests looking for an authentic experience. Close to historic sites and local events.
Cittadella di Casamassima, local markets, Piazza San Rocco
Parco dei Sassi
A beautiful park area perfect for families and outdoor enthusiasts. Visitors can enjoy nature walks, picnics, and playgrounds.
Parco dei Sassi, Picnic areas, Nature trails
Viale delle Rimembranze
This lovely boulevard is lined with trees and cafes, ideal for a leisurely stroll. Attracts tourists looking for relaxation and dining.
Cafes, Parks, Historic walking paths
Basilica di San Martino
An important religious site, attracting pilgrims and tourists interested in architecture and spirituality.
Basilica di San Martino, church tours, local festivals
Via Roma
The main shopping street featuring local stores and boutiques. It's a lively area that attracts visitors looking to purchase local goods.
Local boutiques, Cafes, Shopping
Mercato Coperto
Covered market known for local produce and crafts. Popular with those looking for authentic local experiences.
Local food stalls, Craft vendors, Cultural events
Collina di Casamassima
A scenic hill area offering beautiful views over Casamassima, perfect for nature lovers and those seeking tranquility.
Hiking trails, Picnic areas, Scenic viewpoints

Understanding Airbnb License Requirements & STR Laws in Casamassima (2025)

Yes, Casamassima, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Casamassima to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 75% licensed listings)

Top Performing Airbnb Properties in Casamassima (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Casamassimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Massima Suite & SPA - Chiasso della Rosa

Casa Massima Suite & SPA - Chiasso della Rosa

Entire Place • 2 bedrooms

$22,037
Revenue
22.4%
Occupancy
$232.80
Daily Rate
Creedhouse with wifi and private covered parking

Creedhouse with wifi and private covered parking

Entire Place • 1 bedroom

$16,114
Revenue
70.4%
Occupancy
$86.80
Daily Rate
Casa Massima Suite & SPA - La Terrazza

Casa Massima Suite & SPA - La Terrazza

Entire Place • 1 bedroom

$13,660
Revenue
30.5%
Occupancy
$164.82
Daily Rate
Casa Massima Suite & SPA - Silvia

Casa Massima Suite & SPA - Silvia

Entire Place • 1 bedroom

$11,614
Revenue
21.9%
Occupancy
$191.92
Daily Rate
MADRIGIO... the house itself! 
 BA07201591000012732

MADRIGIO... the house itself! BA07201591000012732

Entire Place • 2 bedrooms

$11,146
Revenue
43.4%
Occupancy
$69.58
Daily Rate
CASA MONTEFINESE , tranquility and comfort

CASA MONTEFINESE , tranquility and comfort

Entire Place • 2 bedrooms

$10,736
Revenue
56.1%
Occupancy
$67.13
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Casamassima (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Casamassima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Silvia E Giorgio8$82,880653.10/5.0
Giovanna2$16,118244.92/5.0
Mirco1$16,114124.92/5.0
Ekaterina1$10,736524.96/5.0
Girolamo1$7,903374.95/5.0
Bresilda1$7,25654.60/5.0
Laura1$6,73044.75/5.0
Host #1387115771$4,38500.00/5.0
Giuseppe1$2,72645.00/5.0
Filomena1$2,029165.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Casamassima.

Dive Deeper: Advanced Casamassima STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Casamassima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Casamassima Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Casamassima

  • The Casamassima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Casamassima, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
  • Houses represent a significant 35% portion, catering likely to families or larger groups.

Casamassima Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Casamassima

  • The dominant room capacity in Casamassima is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 100.0% of the active Airbnb listings in Casamassima, indicating a high concentration in these sizes.

Casamassima Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Casamassima

  • The most common guest capacity trend in Casamassima vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Casamassima STR market, accounting for 55.0% of listings.
  • 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Casamassima.
  • On average, properties in Casamassima are equipped to host 4.3 guests.

Casamassima Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Casamassima

  • The most common availability pattern in Casamassima falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Casamassima (45%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Casamassima Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (75%)

1 Night

15 listings

75% of total

2 Nights (10%)

2 Nights

2 listings

10% of total

3 Nights (5%)

3 Nights

1 listings

5% of total

30+ Nights (10%)

30+ Nights

2 listings

10% of total

Key Insights

  • The most prevalent minimum stay requirement in Casamassima is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.0%) of the Casamassima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 75% of Casamassima hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Casamassima.

Casamassima Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18.8%)

Flexible

3 listings

18.8% of total

Moderate (62.5%)

Moderate

10 listings

62.5% of total

Strict (18.8%)

Strict

3 listings

18.8% of total

Cancellation Policy Insights for Casamassima

  • The prevailing Airbnb cancellation policy trend in Casamassima is Moderate, used by 62.5% of listings.
  • The market strongly favors guest-friendly terms, with 81.3% of listings offering Flexible or Moderate policies. This suggests guests in Casamassima may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 62.5% market standard in Casamassima.
  • Regularly review your cancellation policy against competitors and market demand shifts in Casamassima.

Casamassima STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Casamassima

  • The overall average booking lead time for vacation rentals in Casamassima is 34 days.
  • Guests book furthest in advance for stays during April (average 102 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (63 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Casamassima.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Casamassima averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Casamassima (2025)

Amenity Prevalence

Amenity Insights for Casamassima

  • Essential amenities in Casamassima that guests expect include: Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Casamassima: Heating, Air conditioning.
  • Prioritize adding missing essentials: Heating, Air conditioning.
  • Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Casamassima to stay competitive.

Casamassima Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Casamassima

  • The typical guest profile for Airbnb in Casamassima consists of a mix of domestic (38%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 38.3% of guests.
  • Key international markets include Italy (38.3%) and France (10.6%).
  • Top languages spoken are English (39.2%) followed by Italian (22.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Casamassima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Michele Salentino74$2,208$260.2244%
Polignano a Mare624$1,978$205.8244%
Castellana Grotte185$1,845$219.2643%
Torchiara21$1,737$280.5626%
Ostuni1,576$1,730$250.4539%
Ceglie Messapica380$1,660$223.9841%
Martina Franca569$1,657$217.6739%
Monopoli1,141$1,637$195.7543%
Carovigno514$1,628$260.6240%
Alberobello280$1,607$189.8238%

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