Carpignano Salentino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Carpignano Salentino in 2025? Explore comprehensive Airbnb analytics for Carpignano Salentino, Apulia, Italy to uncover income potential. This 2025 STR market report for Carpignano Salentino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.

Whether you're considering an Airbnb investment in Carpignano Salentino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carpignano Salentino Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Carpignano Salentino Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$159
The average rental revenue earned for an occupied room per day in Carpignano Salentino.
Occupancy Rate(?)
33.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,343
Typical annual income for an Airbnb listing in Carpignano Salentino. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
38.5%
Strong growth (38.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Carpignano Salentino.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Carpignano Salentino.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
57
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Carpignano Salentino (2025)

Understanding the monthly revenue variations for Airbnb listings in Carpignano Salentino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carpignano Salentino is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carpignano Salentino across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,957+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,761 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $871 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $428, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Carpignano Salentino

Carpignano Salentino Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Carpignano Salentino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carpignano Salentino:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Carpignano Salentino

Average Daily Rate (ADR) Airbnb Trends in Carpignano Salentino (2025)

Effective short term rental pricing strategy in Carpignano Salentino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carpignano Salentino typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
  • Typical properties (Median) charge around $100 per night.
  • Entry-level properties (Bottom 25%) earn around $77 per night.

Average Daily Rate (ADR) Trend by Month in Carpignano Salentino

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Airbnb Seasonality Analysis & Trends in Carpignano Salentino (2025)

Peak Season (August, May, November)
  • Revenue averages $3,723 per month
  • Occupancy rates average 36.3%
  • Daily rates average $193
Shoulder Season
  • Revenue averages $2,389 per month
  • Occupancy maintains around 29.3%
  • Daily rates hold near $196
Low Season (February, March, December)
  • Revenue drops to average $569 per month
  • Occupancy decreases to average 8.6%
  • Daily rates adjust to average $126

Seasonality Insights for Carpignano Salentino

  • The Airbnb seasonality in Carpignano Salentino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Carpignano Salentino's highest earning potential, with monthly revenues capable of climbing to $3,905, occupancy reaching a high of 49.0%, and ADRs peaking at $244.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $123.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carpignano Salentino.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Carpignano Salentino seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Carpignano Salentino (2025)

Exploring the top neighborhoods for short-term rentals in Carpignano Salentino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Carpignano Salentino is charming and filled with beautiful old buildings and local culture. It attracts tourists looking for authentic Italian experiences.
Chiesa di Santa Maria Assunta, Piazza del Popolo, Historic streets and squares, Local artisan shops, Culinary experiences
Nature Trails
The surrounding area features beautiful nature trails and rural landscapes, appealing to nature lovers and outdoor enthusiasts.
Nature walks, Local flora and fauna, Picnic areas, Eco-tourism opportunities
Local Vineyards
Carpignano Salentino is surrounded by vineyards producing high-quality local wines, attracting wine tourism.
Wine tasting tours, Vineyard visits, Local wine festivals, Culinary scenes
Beaches of Torre dell'Orso
Close to stunning beaches like Torre dell'Orso, which draws tourists in the summer months for sunbathing and beach activities.
Torre dell'Orso beach, Nearby calas, Water sports, Summer beach clubs
Cultural Festivals
Carpignano hosts various cultural festivals throughout the year, making it an attractive spot for cultural tourism.
Local food festivals, Music and art events, Historical reenactments
Gastronomic Tours
The region is known for its authentic Apulian cuisine, making it a hotspot for food lovers.
Local trattorias, Culinary workshops, Food markets, Olive oil tasting
Proximity to Lecce
Being close to Lecce, a major tourist destination known for its baroque architecture and vibrant atmosphere, adds to its appeal.
Lecce's historic center, Shopping, Cultural sites, Dining
Quiet Rural Retreats
Ideal for those seeking a peaceful retreat in the countryside, away from the hustle and bustle, perfect for relaxation.
Countryside views, Relaxation spots, Biking trails, Agritourism

Understanding Airbnb License Requirements & STR Laws in Carpignano Salentino (2025)

Yes, Carpignano Salentino, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carpignano Salentino to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 54% licensed listings)

Top Performing Airbnb Properties in Carpignano Salentino (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Carpignano Salentinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Masseria del Gigante - Salento Italia

Masseria del Gigante - Salento Italia

Entire Place • 5 bedrooms

$364,467
Revenue
57.5%
Occupancy
$1698.63
Daily Rate
Masseria Cicale

Masseria Cicale

Entire Place • 5 bedrooms

$56,933
Revenue
51.8%
Occupancy
$537.57
Daily Rate
Villa Safiria

Villa Safiria

Entire Place • 2 bedrooms

$26,567
Revenue
53.9%
Occupancy
$247.26
Daily Rate
Villa Funny

Villa Funny

Entire Place • 2 bedrooms

$21,369
Revenue
41.9%
Occupancy
$218.99
Daily Rate
Villa Campagnola

Villa Campagnola

Entire Place • 2 bedrooms

$20,623
Revenue
52.3%
Occupancy
$174.77
Daily Rate
Villa Giardino Segreto

Villa Giardino Segreto

Entire Place • 1 bedroom

$16,287
Revenue
23.6%
Occupancy
$145.53
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Carpignano Salentino (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Carpignano Salentino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Masseria Del Gigante1$364,467335.00/5.0
Alessandro1$56,93365.00/5.0
~ Buena Onda2$42,451174.82/5.0
Giuseppe6$40,7722644.85/5.0
Buena Onda2$36,91072.20/5.0
Viola2$28,9471974.90/5.0
Buena Onda1$21,369234.96/5.0
Claudia3$19,56831.56/5.0
Host #4056500361$14,98900.00/5.0
Anke2$12,74852.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carpignano Salentino.

Dive Deeper: Advanced Carpignano Salentino STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carpignano Salentino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Carpignano Salentino Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Carpignano Salentino

  • The Carpignano Salentino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 57 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Carpignano Salentino, House properties are the most common (57.9%), reflecting the local real estate landscape.
  • Houses represent a significant 57.9% portion, catering likely to families or larger groups.
  • Smaller segments like others, unique stays (combined 5.3%) offer potential for unique stay experiences.

Carpignano Salentino Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Carpignano Salentino

  • The dominant room capacity in Carpignano Salentino is 1 bedroom listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 87.7% of the active Airbnb listings in Carpignano Salentino, indicating a high concentration in these sizes.
  • With over half the market (50.9%) consisting of studios or 1-bedroom units, Carpignano Salentino is particularly well-suited for individuals or couples.

Carpignano Salentino Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Carpignano Salentino

  • The most common guest capacity trend in Carpignano Salentino vacation rentals is listings accommodating 4 guests (24.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Carpignano Salentino STR market, accounting for 47.4% of listings.
  • 19.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carpignano Salentino.
  • On average, properties in Carpignano Salentino are equipped to host 4.1 guests.

Carpignano Salentino Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Carpignano Salentino

  • The most common availability pattern in Carpignano Salentino falls within the 271-366 days range, representing 82.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Carpignano Salentino (45.6%), reflecting common guest stay durations or potential owner blocking patterns.

Carpignano Salentino Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.6%)

1 Night

12 listings

22.6% of total

2 Nights (13.2%)

2 Nights

7 listings

13.2% of total

3 Nights (26.4%)

3 Nights

14 listings

26.4% of total

4-6 Nights (22.6%)

4-6 Nights

12 listings

22.6% of total

7-29 Nights (13.2%)

7-29 Nights

7 listings

13.2% of total

30+ Nights (1.9%)

30+ Nights

1 listings

1.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Carpignano Salentino is 3 Nights, adopted by 26.4% of listings. This highlights the market's preference for longer commitments.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.9%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 26.4% of Carpignano Salentino hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carpignano Salentino.

Carpignano Salentino Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2.2% of total

Super Strict 30 Days

1 listings

2.2% of total

Flexible (26.1%)

Flexible

12 listings

26.1% of total

Moderate (26.1%)

Moderate

12 listings

26.1% of total

Strict (43.5%)

Strict

20 listings

43.5% of total

Cancellation Policy Insights for Carpignano Salentino

  • The prevailing Airbnb cancellation policy trend in Carpignano Salentino is Strict, used by 43.5% of listings.
  • There's a relatively balanced mix between guest-friendly (52.2%) and stricter (43.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 43.5% market standard in Carpignano Salentino.
  • With 43.5% using Strict terms, this is a viable option in Carpignano Salentino, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Carpignano Salentino.

Carpignano Salentino STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Carpignano Salentino

  • The overall average booking lead time for vacation rentals in Carpignano Salentino is 56 days.
  • Guests book furthest in advance for stays during May (average 107 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Carpignano Salentino.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
  • Monitor your own booking lead times against these Carpignano Salentino averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Carpignano Salentino (2025)

Amenity Prevalence

Amenity Insights for Carpignano Salentino

  • Essential amenities in Carpignano Salentino that guests expect include: Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Carpignano Salentino: Air conditioning, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Carpignano Salentino to stay competitive.

Carpignano Salentino Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Carpignano Salentino

  • The typical guest profile for Airbnb in Carpignano Salentino consists of predominantly international visitors (85%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 14.9% of guests.
  • Key international markets include France (21.9%) and Italy (14.9%).
  • Top languages spoken are English (40%) followed by French (15.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Carpignano Salentino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kassopaia Municipal Unit520$2,555$278.5455%
Afra15$2,551$306.1954%
Agios Markos14$2,526$240.2848%
San Michele Salentino74$2,208$260.2244%
Spartilas27$2,202$317.9050%
Perithia54$2,092$267.7643%
Kokkini11$2,038$178.7055%
Kira Chrisikou41$2,034$443.2342%
Polignano a Mare624$1,978$205.8244%
Kamara14$1,890$184.9349%

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