Sulmona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Abruzzo, Italy
Is Airbnb profitable in Sulmona in 2025? Explore comprehensive Airbnb analytics for Sulmona, Abruzzo, Italy to uncover income potential. This 2025 STR market report for Sulmona, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Sulmona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sulmona Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sulmona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sulmona (2025)
Understanding the monthly revenue variations for Airbnb listings in Sulmona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sulmona is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sulmona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,211+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,457 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $841 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $399, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sulmona
Sulmona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sulmona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sulmona:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sulmona
Average Daily Rate (ADR) Airbnb Trends in Sulmona (2025)
Effective short term rental pricing strategy in Sulmona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sulmona typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $150+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Sulmona
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Airbnb Seasonality Analysis & Trends in Sulmona (2025)
Peak Season (August, June, May)
- Revenue averages $1,427 per month
- Occupancy rates average 39.4%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,114 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $102
Low Season (January, February, March)
- Revenue drops to average $743 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $104
Seasonality Insights for Sulmona
- The Airbnb seasonality in Sulmona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sulmona's highest earning potential, with monthly revenues capable of climbing to $1,571, occupancy reaching a high of 47.8%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $655, occupancy could drop to 26.7%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sulmona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sulmona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sulmona (2025)
Exploring the top neighborhoods for short-term rentals in Sulmona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Sulmona offers charming medieval architecture, cobblestone streets, and a vibrant local culture. It's perfect for tourists wanting to immerse themselves in refined Italian history and beauty. | Piazza Garibaldi, Cattedrale di San Panfilo, Palazzo dell'Annunziata, Sulmona's Confetti shops, Aqueduct of Sulmona |
| Parco Nazionale della Majella | This national park is a haven for nature lovers and outdoor enthusiasts, featuring stunning landscapes, hiking trails, and opportunities for skiing in winter. | Hiking trails, Majella Mountain, Local wildlife, Scenic picnic areas, Winter sports facilities |
| Villa Comunale | A beautiful public park in Sulmona, ideal for families and relaxation, attracting visitors looking for green spaces and leisure activities. | Playgrounds, Walking paths, Event spaces, Local flora and fauna, Seasonal festivals |
| Santo Spirito | This residential area combines local living with access to amenities. It provides a more authentic Italian experience away from the tourist hustle. | Local markets, Traditional pizzerias, Community events, Nearby hiking trails, Charming local shops |
| Civitella Alfedena | A nearby village rich in history and close proximity to natural parks, known for its breathtaking views and outdoor activities. | Medieval castle ruins, Local history museum, Scenic viewpoints, Nearby nature trails, Wildlife observation |
| Pacentro | A picturesque hilltop town offering panoramic views and historic charm. It's a popular spot for day trips and offers local experiences. | Castle of Pacentro, Charming streets, Local artisan shops, Hiking trails, Bird watching spots |
| Campo di Fucino | A large plain area offering beautiful landscapes and agricultural experiences. Attractive for those interested in rural tourism and outdoor activities. | Fields of flowers, Agricultural tours, Scenic cycling routes, Photography opportunities, Bird watching |
| Sulmona's Festivals | Throughout the year, Sulmona hosts various festivals that attract visitors, making it an excellent spot for short-term stays during these events. | Festival of the Confetti, Carnival of Sulmona, Easter celebrations, Local craft fairs, Music and dance events |
Understanding Airbnb License Requirements & STR Laws in Sulmona (2025)
Yes, Sulmona, Abruzzo, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sulmona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Sulmona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sulmonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Penthouse Duplex with terrace and two balconies
Entire Place • 3 bedrooms
La Finestra Sulmò
Entire Place • 2 bedrooms
Casa holiday villa Alberto
Entire Place • 1 bedroom
Elegant 2 Bedroom Apartment in Sulmona
Entire Place • 2 bedrooms
Red Matt ~countryhouse~ Sulmona
Entire Place • 2 bedrooms
Tatones' House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sulmona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sulmona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victor | 2 | $55,388 | 98 | 4.83/5.0 |
| Luciano | 1 | $42,213 | 94 | 4.99/5.0 |
| Franca | 2 | $38,354 | 107 | 4.90/5.0 |
| Lorella | 5 | $36,911 | 3 | 1.00/5.0 |
| Francesco Maria | 4 | $35,885 | 177 | 4.78/5.0 |
| Pierluigi | 1 | $23,664 | 27 | 4.93/5.0 |
| Chiara | 2 | $23,412 | 40 | 4.74/5.0 |
| Host #482351796 | 1 | $23,339 | 26 | 4.92/5.0 |
| Barbara | 1 | $22,849 | 68 | 4.97/5.0 |
| Monia | 1 | $21,022 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sulmona.
Dive Deeper: Advanced Sulmona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sulmona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSulmona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sulmona
- The Sulmona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sulmona, Apartment/Condo properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 19.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Sulmona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sulmona
- The dominant room capacity in Sulmona is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Sulmona, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sulmona.
Sulmona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sulmona
- The most common guest capacity trend in Sulmona vacation rentals is listings accommodating 2 guests (26.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sulmona STR market, accounting for 48.6% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sulmona.
- On average, properties in Sulmona are equipped to host 3.3 guests.
Sulmona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sulmona
- The most common availability pattern in Sulmona falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sulmona (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sulmona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
43.9% of total
2 Nights
22 listings
33.3% of total
3 Nights
1 listings
1.5% of total
4-6 Nights
1 listings
1.5% of total
7-29 Nights
5 listings
7.6% of total
30+ Nights
8 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sulmona is 1 Night, adopted by 43.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.2%) of the Sulmona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Sulmona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.9% of Sulmona hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sulmona.
Sulmona Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
47.1% of total
Moderate
24 listings
47.1% of total
Strict
3 listings
5.9% of total
Cancellation Policy Insights for Sulmona
- The prevailing Airbnb cancellation policy trend in Sulmona is Flexible, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 94.2% of listings offering Flexible or Moderate policies. This suggests guests in Sulmona may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.1% market standard in Sulmona.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sulmona.
Sulmona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sulmona
- The overall average booking lead time for vacation rentals in Sulmona is 41 days.
- Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Sulmona.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Sulmona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sulmona (2025)
Amenity Prevalence
Amenity Insights for Sulmona
- Essential amenities in Sulmona that guests expect include: Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sulmona: Heating, Essentials.
- Prioritize adding missing essentials: Essentials.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sulmona to stay competitive.
Sulmona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sulmona
- The typical guest profile for Airbnb in Sulmona consists of a mix of domestic (39%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 38.9% of guests.
- Key international markets include Italy (38.9%) and United States (21.8%).
- Top languages spoken are English (41.9%) followed by Italian (20.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sulmona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.37 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Lisciano Niccone | 30 | $2,175 | $384.66 | 35% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |