Rocca San Giovanni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Abruzzo, Italy
Is Airbnb profitable in Rocca San Giovanni in 2025? Explore comprehensive Airbnb analytics for Rocca San Giovanni, Abruzzo, Italy to uncover income potential. This 2025 STR market report for Rocca San Giovanni, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Rocca San Giovanni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rocca San Giovanni Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rocca San Giovanni Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rocca San Giovanni (2025)
Understanding the monthly revenue variations for Airbnb listings in Rocca San Giovanni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocca San Giovanni is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocca San Giovanni across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,121+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,942 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,144 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $516, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rocca San Giovanni
Rocca San Giovanni Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rocca San Giovanni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocca San Giovanni:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rocca San Giovanni
Average Daily Rate (ADR) Airbnb Trends in Rocca San Giovanni (2025)
Effective short term rental pricing strategy in Rocca San Giovanni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocca San Giovanni typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Rocca San Giovanni
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Airbnb Seasonality Analysis & Trends in Rocca San Giovanni (2025)
Peak Season (May, August, July)
- Revenue averages $2,700 per month
- Occupancy rates average 45.9%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,483 per month
- Occupancy maintains around 26.3%
- Daily rates hold near $128
Low Season (January, February, December)
- Revenue drops to average $885 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $133
Seasonality Insights for Rocca San Giovanni
- The Airbnb seasonality in Rocca San Giovanni shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rocca San Giovanni's highest earning potential, with monthly revenues capable of climbing to $3,326, occupancy reaching a high of 59.6%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $832, occupancy could drop to 16.1%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rocca San Giovanni.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rocca San Giovanni seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rocca San Giovanni (2025)
Exploring the top neighborhoods for short-term rentals in Rocca San Giovanni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The heart of Rocca San Giovanni, rich in history and medieval architecture. It's a charming area that attracts tourists interested in culture, history, and beautiful views of the surrounding landscape. | Chiesa di San Matteo, Casa de' Rocco, Historical center, Castello di Rocca San Giovanni, Local restaurants and cafes |
| Spiaggia di Rocca San Giovanni | A picturesque beach area that draws visitors for its beautiful coastline and relaxing atmosphere. Ideal for families and beach lovers looking for a seaside escape. | Beach activities, Local seafood restaurants, Scenic walking paths, Sunbathing spots, Water sports facilities |
| Grotta della Cavità | A unique natural attraction featuring caves and stunning rock formations. Perfect for tourists seeking outdoor adventures and exploring nature. | Cave tours, Hiking opportunities, Photography spots, Breathtaking views, Nature trails |
| Parco Nazionale della Majella | A short drive from Rocca San Giovanni, this national park offers stunning landscapes, hiking trails, and wildlife viewing, appealing to nature enthusiasts and adventure seekers. | Hiking routes, Wildlife watching, Scenic viewpoints, Natural springs, Cultural heritage sites |
| Fossacesia | Nearby town known for its beautiful beaches and historical sites. A growing destination for tourists looking for a quieter alternative near the coast. | Fossacesia Marina, Abbey of San Giovanni in Venere, Beaches, Local eateries, Vineyards |
| Vastese | A lovely area full of vineyards and rolling hills, excellent for wine tourism and agritourism. Visitors can enjoy wine tasting and local cuisine here. | Vineyards, Wine tasting tours, Culinary experiences, Hiking paths, Scenic drives |
| Lungomare di Rocca San Giovanni | The picturesque waterfront promenade offers stunning sea views, walking paths, and access to local cafés. Great for visitors looking for relaxation by the sea. | Seaside walk, Cafés and gelaterias, Bicycle rentals, Sunset views, Small local markets |
| Castiglione Messer Marino | An ancient town nearby known for its breathtaking views and cultural heritage. Attracts history enthusiasts and those looking to explore off-the-beaten-path locations. | Historical architecture, Local festivals, Cultural exhibitions, Scenic overlooks, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Rocca San Giovanni (2025)
Yes, Rocca San Giovanni, Abruzzo, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rocca San Giovanni to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Rocca San Giovanni (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocca San Giovannibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grotta delle Farfalle
Entire Place • 5 bedrooms
IAO11301 Villa FloMa
Entire Place • 5 bedrooms
Villa Garibaldina
Entire Place • 3 bedrooms
Villa Elvise - YourPlace Abruzzo
Entire Place • 3 bedrooms
Love Dream - Trabocchi Coast
Entire Place • 2 bedrooms
Cosy cottage in nature
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rocca San Giovanni (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rocca San Giovanni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chiara | 1 | $70,609 | 8 | 5.00/5.0 |
| YourPlace Abruzzo | 11 | $66,978 | 27 | 2.58/5.0 |
| Holiday | 1 | $47,419 | 3 | 5.00/5.0 |
| Caterina | 2 | $46,882 | 15 | 2.46/5.0 |
| Alessia | 1 | $22,625 | 11 | 4.82/5.0 |
| Sergio | 1 | $21,296 | 21 | 4.90/5.0 |
| Nico | 2 | $19,203 | 131 | 4.97/5.0 |
| Barbara | 1 | $19,084 | 11 | 5.00/5.0 |
| Gianluca | 1 | $16,238 | 16 | 5.00/5.0 |
| Stefano | 1 | $15,574 | 77 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocca San Giovanni.
Dive Deeper: Advanced Rocca San Giovanni STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocca San Giovanni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRocca San Giovanni Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rocca San Giovanni
- The Rocca San Giovanni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rocca San Giovanni, House properties are the most common (65.1%), reflecting the local real estate landscape.
- Houses represent a significant 65.1% portion, catering likely to families or larger groups.
Rocca San Giovanni Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rocca San Giovanni
- The dominant room capacity in Rocca San Giovanni is 2 bedrooms listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.8% of the active Airbnb listings in Rocca San Giovanni, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rocca San Giovanni.
Rocca San Giovanni Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rocca San Giovanni
- The most common guest capacity trend in Rocca San Giovanni vacation rentals is listings accommodating 4 guests (41.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rocca San Giovanni STR market, accounting for 55.9% of listings.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rocca San Giovanni.
- On average, properties in Rocca San Giovanni are equipped to host 4.2 guests.
Rocca San Giovanni Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rocca San Giovanni
- The most common availability pattern in Rocca San Giovanni falls within the 271-366 days range, representing 76.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rocca San Giovanni (48.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rocca San Giovanni Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
11.6% of total
2 Nights
12 listings
27.9% of total
3 Nights
5 listings
11.6% of total
4-6 Nights
8 listings
18.6% of total
7-29 Nights
8 listings
18.6% of total
30+ Nights
5 listings
11.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rocca San Giovanni is 2 Nights, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.6%) caters to monthly stays (30+ nights) in Rocca San Giovanni, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.9% of Rocca San Giovanni hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocca San Giovanni.
Rocca San Giovanni Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
10% of total
Flexible
7 listings
23.3% of total
Moderate
11 listings
36.7% of total
Strict
9 listings
30% of total
Cancellation Policy Insights for Rocca San Giovanni
- The prevailing Airbnb cancellation policy trend in Rocca San Giovanni is Moderate, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.7% market standard in Rocca San Giovanni.
- Regularly review your cancellation policy against competitors and market demand shifts in Rocca San Giovanni.
Rocca San Giovanni STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rocca San Giovanni
- The overall average booking lead time for vacation rentals in Rocca San Giovanni is 45 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Rocca San Giovanni.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Rocca San Giovanni averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rocca San Giovanni (2025)
Amenity Prevalence
Amenity Insights for Rocca San Giovanni
- Essential amenities in Rocca San Giovanni that guests expect include: Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rocca San Giovanni: Hot water, Kitchen.
- Prioritize adding missing essentials: Hot water, Kitchen.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rocca San Giovanni to stay competitive.
Rocca San Giovanni Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rocca San Giovanni
- The typical guest profile for Airbnb in Rocca San Giovanni consists of primarily domestic travelers (66%), often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 65.8% of guests.
- Key international markets include Italy (65.8%) and Germany (6.8%).
- Top languages spoken are English (35.5%) followed by Italian (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rome and Turin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rocca San Giovanni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kakma | 21 | $1,757 | $293.72 | 41% |
| Corridonia | 11 | $1,619 | $191.19 | 33% |
| Općina Tisno | 12 | $1,592 | $667.27 | 32% |
| San Costanzo | 22 | $1,539 | $187.71 | 36% |
| Primošten Burnji | 39 | $1,489 | $306.99 | 42% |
| Cingoli | 20 | $1,469 | $273.08 | 33% |
| Ostra | 15 | $1,414 | $175.09 | 34% |
| Caiazzo | 34 | $1,302 | $176.78 | 27% |
| Montegranaro | 10 | $1,301 | $216.69 | 31% |
| Mogliano | 23 | $1,283 | $183.76 | 37% |