Ortona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Abruzzo, Italy
Is Airbnb profitable in Ortona in 2025? Explore comprehensive Airbnb analytics for Ortona, Abruzzo, Italy to uncover income potential. This 2025 STR market report for Ortona, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 163 active listings.
Whether you're considering an Airbnb investment in Ortona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ortona Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ortona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ortona (2025)
Understanding the monthly revenue variations for Airbnb listings in Ortona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ortona is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ortona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,486+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,638 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $934 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $451, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ortona
Ortona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ortona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ortona:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ortona
Average Daily Rate (ADR) Airbnb Trends in Ortona (2025)
Effective short term rental pricing strategy in Ortona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ortona typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Ortona
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Airbnb Seasonality Analysis & Trends in Ortona (2025)
Peak Season (August, July, June)
- Revenue averages $1,970 per month
- Occupancy rates average 47.3%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,122 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $117
Low Season (January, February, March)
- Revenue drops to average $572 per month
- Occupancy decreases to average 19.3%
- Daily rates adjust to average $114
Seasonality Insights for Ortona
- The Airbnb seasonality in Ortona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ortona's highest earning potential, with monthly revenues capable of climbing to $2,407, occupancy reaching a high of 57.4%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $527, occupancy could drop to 18.7%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ortona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ortona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ortona (2025)
Exploring the top neighborhoods for short-term rentals in Ortona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Ortona, rich in culture and history. A perfect spot for tourists who want to experience the charm of Italian heritage and architecture. | Castello Aragonese, Ortona Cathedral, Museo della Battaglia, Piazza Plebiscito, Chiesa di San Matteo |
| Lungomare | Scenic beachfront area ideal for visitors looking for sun and sea. Hosts a variety of beachfront activities and is popular during the summer months. | Spiaggia di Ortona, Promenade by the seaside, Parco della Spiaggia, Beach clubs and bars |
| Pian del Foro | A modern residential area offering spacious accommodations and tranquility away from the tourist crowds. Attractive for families and longer stays. | Local parks, Shops and restaurants, Quiet neighborhoods |
| Contrada Raffaele | A picturesque rural area providing a unique experience of rural Italian life. Great for visitors looking for agritourism and tranquility. | Wine tasting tours, Olive grove visits, Scenic views of the countryside |
| San Donato | An area known for its beautiful views and proximity to outdoor activities. Perfect for nature lovers and those looking for a more active stay. | Hiking trails, Wine regions, Biking paths, Natural parks |
| Contrada Montalfano | A serene and scenic area popular with travelers seeking peace and privacy, with easy access to local attractions. | Countryside views, Local cuisine, Agricultural experiences |
| Costa dei Trabocchi | An impressive coastline known for its traditional fishing huts (trabocchi) and stunning views. A beautiful destination for beach lovers and foodies. | Trabocco Turchino, Beaches along the coast, Seafood restaurants |
| Ortona Marina | A lively marina area with great seafood, cultural events, and summer festivals. Attracts visitors looking for a vibrant local lifestyle. | Marina excursions, Fresh seafood markets, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Ortona (2025)
Yes, Ortona, Abruzzo, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ortona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 47% licensed listings)
Top Performing Airbnb Properties in Ortona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ortonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ripari Di Giobbe 6+2, Emma Villas
Entire Place • 3 bedrooms
Villa Miranda 11 Posti
Entire Place • 5 bedrooms
Beautiful villa with sea view
Entire Place • 2 bedrooms
Casa Primavera - right in the heart of Ortona
Entire Place • 3 bedrooms
Borgo Dragani 7 guests - villa mare
Entire Place • 3 bedrooms
Bella Vista
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ortona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ortona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 1 | $42,364 | 4 | 4.50/5.0 |
| Benjamin | 5 | $42,062 | 10 | 2.93/5.0 |
| Giorgia | 3 | $40,540 | 10 | 3.29/5.0 |
| Casale | 4 | $38,377 | 39 | 3.61/5.0 |
| Miranda | 1 | $35,752 | 12 | 4.92/5.0 |
| Co.Re. Services SRL | 5 | $34,714 | 41 | 4.49/5.0 |
| Daniele | 4 | $32,980 | 46 | 4.69/5.0 |
| Marie France | 6 | $30,528 | 9 | 1.67/5.0 |
| Meenu | 4 | $29,793 | 39 | 4.49/5.0 |
| Host #456214183 | 2 | $28,807 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ortona.
Dive Deeper: Advanced Ortona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ortona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOrtona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ortona
- The Ortona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ortona, Apartment/Condo properties are the most common (54%), reflecting the local real estate landscape.
- Houses represent a significant 39.9% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Ortona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ortona
- The dominant room capacity in Ortona is 1 bedroom listings, making up 39.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Ortona, indicating a high concentration in these sizes.
Ortona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ortona
- The most common guest capacity trend in Ortona vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Ortona STR market, accounting for 54.6% of listings.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ortona.
- On average, properties in Ortona are equipped to host 4.2 guests.
Ortona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ortona
- The most common availability pattern in Ortona falls within the 271-366 days range, representing 73% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ortona (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ortona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
18.8% of total
2 Nights
41 listings
26.6% of total
3 Nights
21 listings
13.6% of total
4-6 Nights
14 listings
9.1% of total
7-29 Nights
35 listings
22.7% of total
30+ Nights
14 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ortona is 2 Nights, adopted by 26.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.6% of Ortona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ortona.
Ortona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.6% of total
Flexible
39 listings
30.5% of total
Moderate
52 listings
40.6% of total
Strict
35 listings
27.3% of total
Cancellation Policy Insights for Ortona
- The prevailing Airbnb cancellation policy trend in Ortona is Moderate, used by 40.6% of listings.
- The market strongly favors guest-friendly terms, with 71.1% of listings offering Flexible or Moderate policies. This suggests guests in Ortona may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.6% market standard in Ortona.
- Regularly review your cancellation policy against competitors and market demand shifts in Ortona.
Ortona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ortona
- The overall average booking lead time for vacation rentals in Ortona is 44 days.
- Guests book furthest in advance for stays during June (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Ortona.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Ortona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ortona (2025)
Amenity Prevalence
Amenity Insights for Ortona
- Popular amenities like Kitchen, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ortona to stay competitive.
Ortona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ortona
- The typical guest profile for Airbnb in Ortona consists of a mix of domestic (64%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 64.4% of guests.
- Key international markets include Italy (64.4%) and United States (5.9%).
- Top languages spoken are English (35.9%) followed by Italian (28.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rome and Milan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ortona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kakma | 21 | $1,757 | $293.72 | 41% |
| Corridonia | 11 | $1,619 | $191.19 | 33% |
| Općina Tisno | 12 | $1,592 | $667.27 | 32% |
| San Costanzo | 22 | $1,539 | $187.71 | 36% |
| Primošten Burnji | 39 | $1,489 | $306.99 | 42% |
| Cingoli | 20 | $1,469 | $273.08 | 33% |
| Ostra | 15 | $1,414 | $175.09 | 34% |
| Caiazzo | 34 | $1,302 | $176.78 | 27% |
| Montegranaro | 10 | $1,301 | $216.69 | 31% |
| Mogliano | 23 | $1,283 | $183.76 | 37% |