Lanciano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Abruzzo, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Lanciano in 2025? Explore comprehensive Airbnb analytics for Lanciano, Abruzzo, Italy to uncover income potential. This 2025 STR market report for Lanciano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.

Whether you're considering an Airbnb investment in Lanciano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lanciano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lanciano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$95
The average rental revenue earned for an occupied room per day in Lanciano.
Occupancy Rate(?)
29.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,005
Typical annual income for an Airbnb listing in Lanciano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
49.2%
Strong growth (49.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Lanciano.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Lanciano.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
68
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lanciano (2025)

Understanding the monthly revenue variations for Airbnb listings in Lanciano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lanciano is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lanciano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,097+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,384 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $601 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $238, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lanciano

Lanciano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lanciano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lanciano:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 19%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lanciano

Average Daily Rate (ADR) Airbnb Trends in Lanciano (2025)

Effective short term rental pricing strategy in Lanciano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lanciano typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $136+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
  • Typical properties (Median) charge around $83 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in Lanciano

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Airbnb Seasonality Analysis & Trends in Lanciano (2025)

Peak Season (August, April, May)
  • Revenue averages $1,324 per month
  • Occupancy rates average 30.7%
  • Daily rates average $91
Shoulder Season
  • Revenue averages $876 per month
  • Occupancy maintains around 25.0%
  • Daily rates hold near $92
Low Season (January, February, December)
  • Revenue drops to average $682 per month
  • Occupancy decreases to average 22.6%
  • Daily rates adjust to average $91

Seasonality Insights for Lanciano

  • The Airbnb seasonality in Lanciano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lanciano's highest earning potential, with monthly revenues capable of climbing to $1,420, occupancy reaching a high of 47.0%, and ADRs peaking at $93.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $647, occupancy could drop to 18.7%, and ADRs may adjust down to $90.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lanciano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lanciano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lanciano (2025)

Exploring the top neighborhoods for short-term rentals in Lanciano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Lanciano, known for its medieval architecture, charming streets, and vibrant local culture. This area attracts visitors interested in history and culture, making it ideal for Airbnb hosting.
Lanciano Cathedral, Church of Santa Maria del Ponte, Piazza Plebiscito, Museo della Basilica di Lanciano
Piazza Garibaldi
A lively square that serves as a central meeting point in the city. Surrounded by shops, cafes, and restaurants, this location is popular with tourists looking to experience local life.
Piazza Garibaldi, Cafes and restaurants, Local shops, Events and festivals held throughout the year
Viale delle Rimembranze
A beautiful avenue lined with greenery, hosting various recreational activities. This area is attractive for families and travelers looking for leisure time away from busy streets.
Parks, Walking trails, Local markets, Nearby gelaterias
San Giovanni in Venere
A nearby beautiful coastal area with stunning beaches and the famous Abbey of Saint John. This location offers a mix of cultural heritage and stunning natural landscapes.
Abbey of Saint John in Venere, Beaches, Hiking trails, Coastal views
Fossacesia
A charming seaside town close to Lanciano, known for its beaches and outdoor activities. It's perfect for summer tourists looking to relax by the sea.
Fossacesia Marina, Beach facilities, Scenic walks, Local seafood restaurants
Artigianato Locale
The area known for artisans and local crafts. Visitors come to explore unique handmade products and support local businesses.
Craft shops, Workshops, Local exhibitions
Vineland area
Wine region surrounding Lanciano known for its vineyards and wine tours. Attracts tourists interested in enotourism and tasting local wines.
Local wineries, Wine tasting tours, Grape festivals
Chieti
Nearby city with additional attractions and amenities. Visitors to Lanciano may also explore Chieti for its historical significance and shopping options.
Chieti's archaeological museums, Historical sites, Shopping areas

Understanding Airbnb License Requirements & STR Laws in Lanciano (2025)

Yes, Lanciano, Abruzzo, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lanciano to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 43% licensed listings)

Top Performing Airbnb Properties in Lanciano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lancianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Dai Trabocchi alla Maiella

Dai Trabocchi alla Maiella

Entire Place • 2 bedrooms

$22,952
Revenue
29.6%
Occupancy
$282.17
Daily Rate
B&B Lanciano Camera Quadrupla

B&B Lanciano Camera Quadrupla

Private Room • 2 bedrooms

$21,404
Revenue
30.4%
Occupancy
$131.42
Daily Rate
Cataleya Home

Cataleya Home

Entire Place • 2 bedrooms

$19,593
Revenue
39.2%
Occupancy
$136.78
Daily Rate
The Garden of Sara

The Garden of Sara

Entire Place • 3 bedrooms

$19,353
Revenue
60.5%
Occupancy
$209.07
Daily Rate
Apartment "La dimora di Grè"

Apartment "La dimora di Grè"

Entire Place • 1 bedroom

$15,319
Revenue
22.8%
Occupancy
$88.26
Daily Rate
Casa Foelas Garden Apartment with  private pool

Casa Foelas Garden Apartment with private pool

Entire Place • 2 bedrooms

$14,856
Revenue
44.4%
Occupancy
$125.09
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lanciano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lanciano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #4835374493$32,35320.00/5.0
Vittorio3$29,8941534.88/5.0
Host #1849531171$22,95200.00/5.0
Alessia1$19,59344.75/5.0
Rosanna1$19,35335.00/5.0
Greta1$15,319124.92/5.0
Jane1$14,85635.00/5.0
Cissi1$14,626414.85/5.0
Host #918539921$13,282244.33/5.0
Host #1023591891$11,89744.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lanciano.

Dive Deeper: Advanced Lanciano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lanciano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lanciano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lanciano

  • The Lanciano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.9% of the 68 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lanciano, Apartment/Condo properties are the most common (39.7%), reflecting the local real estate landscape.
  • Houses represent a significant 39.7% portion, catering likely to families or larger groups.
  • The presence of 20.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Lanciano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lanciano

  • The dominant room capacity in Lanciano is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.5% of the active Airbnb listings in Lanciano, indicating a high concentration in these sizes.

Lanciano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lanciano

  • The most common guest capacity trend in Lanciano vacation rentals is listings accommodating 2 guests (22.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Lanciano STR market, accounting for 42.7% of listings.
  • 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lanciano.
  • On average, properties in Lanciano are equipped to host 3.5 guests.

Lanciano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lanciano

  • The most common availability pattern in Lanciano falls within the 271-366 days range, representing 72.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Lanciano (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lanciano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23%)

1 Night

14 listings

23% of total

2 Nights (31.1%)

2 Nights

19 listings

31.1% of total

3 Nights (11.5%)

3 Nights

7 listings

11.5% of total

4-6 Nights (13.1%)

4-6 Nights

8 listings

13.1% of total

7-29 Nights (16.4%)

7-29 Nights

10 listings

16.4% of total

30+ Nights (4.9%)

30+ Nights

3 listings

4.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Lanciano is 2 Nights, adopted by 31.1% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 31.1% of Lanciano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lanciano.

Lanciano Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (54.3%)

Flexible

25 listings

54.3% of total

Moderate (30.4%)

Moderate

14 listings

30.4% of total

Strict (15.2%)

Strict

7 listings

15.2% of total

Cancellation Policy Insights for Lanciano

  • The prevailing Airbnb cancellation policy trend in Lanciano is Flexible, used by 54.3% of listings.
  • The market strongly favors guest-friendly terms, with 84.7% of listings offering Flexible or Moderate policies. This suggests guests in Lanciano may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 54.3% market standard in Lanciano.
  • Given the high prevalence of Flexible policies (54.3%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lanciano.

Lanciano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lanciano

  • The overall average booking lead time for vacation rentals in Lanciano is 31 days.
  • Guests book furthest in advance for stays during May (average 108 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (80 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Lanciano.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these Lanciano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lanciano (2025)

Amenity Prevalence

Amenity Insights for Lanciano

  • Essential amenities in Lanciano that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lanciano: Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lanciano to stay competitive.

Lanciano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lanciano

  • The typical guest profile for Airbnb in Lanciano consists of primarily domestic travelers (67%), often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Italian or English.
  • Domestic travelers account for 66.7% of guests.
  • Key international markets include Italy (66.7%) and United States (6.9%).
  • Top languages spoken are Italian (34%) followed by English (32%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milan and Bologna.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lanciano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kakma21$1,757$293.7241%
Corridonia11$1,619$191.1933%
Općina Tisno12$1,592$667.2732%
San Costanzo22$1,539$187.7136%
Primošten Burnji39$1,489$306.9942%
Cingoli20$1,469$273.0833%
Ostra15$1,414$175.0934%
Caiazzo34$1,302$176.7827%
Montegranaro10$1,301$216.6931%
Mogliano23$1,283$183.7637%

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